Groundwork

Pets · Small-town market · Iowa

Veterinarians in the Spencer, IA area

Competitor counts, household spending and official business counts for veterinarians in the Spencer, IA area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.6M
On pets · $770 a household
Spending per listing
$2.8M
Too few listings to compare
Listings per 10k households
2.7
Too few listings to compare
Population, 2025
16,202
−0.8% since 2020

See the veterinarians around any address in the Spencer area

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spencer area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2 veterinarians in the Spencer area. That is 2.7 per 10,000 households.

Household spending on pets in the Spencer area comes to about $5.6M a year: $770 per household, 15% below the U.S. average. Spread across 2 veterinarians, that is $2.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade.

There is no official count of businesses with payroll classed as veterinary services in the Spencer area: counts under 3 aren’t published.

Between 2020 and 2025, the population of the Spencer area declined 0.8%, against +3.1% for the U.S. With 2 veterinarians on map listings, the Spencer area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Spencer area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Spencer, IA area compared with Iowa and the U.S.
MeasureSpencer areaIowaU.S.
Listings per 10k households2.74.63.3
Spending per listing$2.8M$1.8M$2.7M
Households per official establishmentn/a2,7413,767
Official establishment growth, 2019–2023n/a+2.8%+6.8%
Population growth, 2020–2025−0.8%+1.5%+3.1%
Spending per household on pets$770$843$909
Median household income$65,428$75,059$80,734
Groundwork market scoreNot scored24

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as veterinary services in the Spencer area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Spencer area

Population, 2025 estimate
16,202−0.8% since 2020
Households
7,282
Median age
43.1
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
567 sq. mi.
People per square mile
29
Median household income
$65,428+29.5% vs. 2015–2019, before inflation
Average household income
$83,614
Median home value
$178,600
Jobs located here
8,325
Daytime population
16,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Spencer area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of the Spencer area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Veterinarians across Iowa

Every Iowa market ranked →

The highest-scoring small-town markets in Iowa for veterinarians, numbered among those based in Iowa, with the Spencer area marked.

Top small-town markets in Iowa

Small-town markets in Iowa ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Muscatine, IA5752.9$2.7M−3.0%#143 of 398
2Mason City, IA4983.5$2.3M−1.5%#208 of 398
3Fort Dodge, IA4674.6$1.7M−0.4%#235 of 398
4Clinton, IA4184.1$1.9M−0.9%#257 of 398
5Pella, IA3896.8$1.3M+2.3%#286 of 398
6Marshalltown, IA3685.2$1.5M−0.5%#300 of 398
7Carroll, IA2366.8$1.2M−2.0%#369 of 398
8Ottumwa, IA2196.4$1.2M−0.3%#377 of 398
9Fort Madison, IA1896.3$1.2M−3.6%#385 of 398
Spencer, IANot scored22.7$2.8M−0.8%

Other business types in the Spencer area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in the Spencer, IA area?

There are 2 veterinarians on map listings in the Spencer area as of September 2026. The listings count veterinary clinics and animal hospitals. No official count is published for veterinary services in the Spencer area: counts under 3 are left out.

How much do households in the Spencer, IA area spend on pets?

About $5.6M a year, or $770 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 2 veterinarians on map listings, it comes to $2.8M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 7,282 households in the Spencer area and national spending patterns by income.

How does the Spencer, IA area compare with the U.S. for veterinarians?

The Spencer area has 2 veterinarians on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of veterinarians to household spending.

How fast is the Spencer, IA area growing?

Population estimates put the Spencer area at 16,202 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 7,282 households. The median household income in the Spencer area is $65,428 a year, 19% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spencer area has no market score for veterinarians: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Spencer area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in the Spencer area

Screening a site or an acquisition in the Spencer area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Spencer area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.