Pets · County · Iowa
Veterinarians in Story County, IA
The veterinarians in Story County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,258 of 1,485 scored counties
#21 of 37 scored counties in Iowa
- Listings
- 30
- 2 chain locations (7%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $32.4M
- On pets · $832 a household
- Spending per listing
- $1.1M
- 60% below the U.S.
- Listings per 10k households
- 7.7
- 2.3 times the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the veterinarians around any address in Story County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for veterinarians in Story County is 28 (lower middle), #1,258 of 1,485 scored counties and #21 of 37 scored counties in Iowa. That puts it in the bottom quarter of counties.
At $832 per household (8% below the U.S. average), households in Story County spend about $32.4M a year on pets. Spread across 30 veterinarians, that is $1.1M per clinic, 60% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 30 veterinarians on map listings in Story County as of September 2026. Of those, 2 are chain locations, or 7%, against 19% across the U.S. That is 7.7 per 10,000 households, 2.3 times the U.S. rate of 3.3.
The official count of businesses with payroll classed as veterinary services in Story County was 19 in 2023. That is one for every 2,048 households, against one for every 3,767 across the U.S. Between 2020 and 2025, the population of Story County grew 2.7%, in step with the U.S. (+3.1%).
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 4.6 | 3.3 |
| Spending per listing | $1.1M | $1.8M | $2.7M |
| Households per official establishment | 2,048 | 2,741 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +6.8% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on pets | $832 | $843 | $909 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 28 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 19
- Employees, 2023
- 186
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 302 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for veterinarians, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 85 | 14 | 3.3 | $3.2M | +17.8% | #45 of 1,485 |
| 2Johnson County, IA | 76 | 19 | 3.0 | $2.9M | +4.6% | #155 of 1,485 |
| 3Woodbury County, IA | 68 | 8 | 2.0 | $4.1M | +0.7% | #310 of 1,485 |
| 4Polk County, IA | 66 | 71 | 3.5 | $2.6M | +4.8% | #360 of 1,485 |
| 5Warren County, IA | 62 | 8 | 3.9 | $2.5M | +9.0% | #459 of 1,485 |
| 6Pottawattamie County, IA | 61 | 12 | 3.2 | $2.6M | −0.7% | #472 of 1,485 |
| 7Black Hawk County, IA | 53 | 17 | 3.1 | $2.5M | +0.4% | #659 of 1,485 |
| 8Linn County, IA | 52 | 40 | 4.2 | $2.1M | +0.7% | #697 of 1,485 |
| 9Muscatine County, IA | 47 | 5 | 2.9 | $2.7M | −3.0% | #803 of 1,485 |
| 10Scott County, IA | 47 | 30 | 4.1 | $2.1M | +0.4% | #820 of 1,485 |
| 21Story County, IA | 28 | 30 | 7.7 | $1.1M | +2.7% | #1,258 of 1,485 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses36
- Veterinarians28
- Pet grooming and boarding71
- Pet stores31
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Story County, IA?
As of September 2026, map listings count 30 veterinarians in Story County. 2 of them (7%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 19 businesses with payroll classed as veterinary services in 2023.
How much do households in Story County, IA spend on pets?
About $32.4M a year, or $832 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 30 veterinarians on map listings, it comes to $1.1M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for veterinarians?
Story County has 7.7 veterinarians per 10,000 households, 2.3 times the U.S. rate of 3.3. Spending per clinic is $1.1M, 60% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Story County would have about 12, against 30 on map listings. There is one business with payroll in the industry for every 2,048 households, against one for every 3,767 across the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 28 for veterinarians (lower middle), #1,258 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.