Pets · Metro area · Iowa
Veterinarians in the Ames, IA metro area
Competitor counts, household spending and official business counts for veterinarians in the Ames, IA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #370 of 384 scored metro areas
#8 of 8 scored metro areas based in Iowa
- Listings
- 36
- 2 chain locations (6%)
- Official establishments
- 27
- +22.7% since 2019
- Household spending a year
- $41.9M
- On pets · $841 a household
- Spending per listing
- $1.2M
- 57% below the U.S.
- Listings per 10k households
- 7.2
- 2.2 times the U.S.
- Population, 2025
- 128,090
- +2.2% since 2020
See the veterinarians around any address in the Ames metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For veterinarians, the Ames metro area has a Groundwork market score of 20 (low): #370 of 384 scored metro areas and #8 of 8 scored metro areas based in Iowa. That puts it in the bottom quarter of metro areas.
At $841 per household (8% below the U.S. average), households in the Ames metro area spend about $41.9M a year on pets. That works out to $1.2M per clinic, 57% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Ames metro area has 36 veterinarians on map listings as of September 2026. Chain locations make up 6% of them, against 19% across the U.S. Per 10,000 households, that is 7.2, 2.2 times the U.S. rate of 3.3.
Official counts show 27 businesses with payroll classed as veterinary services in the Ames metro area in 2023, up 22.7% from 2019. That is one for every 1,846 households, against one for every 3,767 across the U.S. Between 2020 and 2025, the population of the Ames metro area grew 2.2%, slower than the U.S. (+3.1%).
How the Ames metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ames metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 4.6 | 3.3 |
| Spending per listing | $1.2M | $1.8M | $2.7M |
| Households per official establishment | 1,846 | 2,741 | 3,767 |
| Official establishment growth, 2019–2023 | +22.7% | +2.8% | +6.8% |
| Population growth, 2020–2025 | +2.2% | +1.5% | +3.1% |
| Spending per household on pets | $841 | $843 | $909 |
| Median household income | $73,127 | $75,059 | $80,734 |
| Groundwork market score | 20 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+22.7% over the period
- Employees, 2023
- 219
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 362 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Ames metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ames metro area
- Population, 2025 estimate
- 128,090+2.2% since 2020
- Households
- 49,840
- Median age
- 35.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,143 sq. mi.
- People per square mile
- 111
- Median household income
- $73,127+24.8% vs. 2015–2019, before inflation
- Average household income
- $97,543
- Median home value
- $246,300
- Jobs located here
- 57,558
- Daytime population
- 130,790Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ames metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for veterinarians, numbered among those based in Iowa (a market based in another state is listed without a number), with the Ames metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux City, IA-NE-SD | 64 | 12 | 2.2 | $3.8M | +1.0% | #91 of 384 |
| Omaha, NE-IA | 62 | 132 | 3.4 | $2.7M | +4.2% | #104 of 384 |
| 2Des Moines-West Des Moines, IA | 55 | 109 | 3.7 | $2.5M | +6.7% | #160 of 384 |
| 3Iowa City, IA | 53 | 26 | 3.6 | $2.4M | +4.1% | #174 of 384 |
| 4Cedar Rapids, IA | 37 | 47 | 4.1 | $2.1M | +1.0% | #283 of 384 |
| 5Waterloo-Cedar Falls, IA | 32 | 25 | 3.6 | $2.2M | +0.5% | #314 of 384 |
| 6Dubuque, IA | 26 | 18 | 4.4 | $1.9M | +0.1% | #347 of 384 |
| 7Davenport-Moline-Rock Island, IA-IL | 23 | 74 | 4.6 | $1.8M | −0.9% | #362 of 384 |
| 8Ames, IA | 20 | 36 | 7.2 | $1.2M | +2.2% | #370 of 384 |
Other business types in the Ames metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses23
- Veterinarians20
- Pet grooming and boarding64
- Pet stores27
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Ames, IA metro area?
Map listings as of September 2026 show 36 veterinarians in the Ames metro area. 2 of them (6%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 27 businesses with payroll classed as veterinary services in 2023, up 22.7% from 2019.
How much do households in the Ames, IA metro area spend on pets?
About $41.9M a year, or $841 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 36 veterinarians on map listings, it comes to $1.2M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 49,840 households in the Ames metro area and national spending patterns by income.
How does the Ames, IA metro area compare with the U.S. for veterinarians?
The Ames metro area has 7.2 veterinarians per 10,000 households, 2.2 times the U.S. rate of 3.3. Spending per clinic is $1.2M, 57% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Ames metro area would have about 15, against 36 on map listings. There is one business with payroll in the industry for every 1,846 households, against one for every 3,767 across the U.S. The official count rose 22.7% from 2019 to 2023, against +6.8% for the U.S.
How fast is the Ames, IA metro area growing?
Population estimates put the Ames metro area at 128,090 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 49,840 households. Median household income in the Ames metro area is $73,127, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ames metro area scores 20 for veterinarians (low), #370 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ames metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Ames metro area
Screening a site or an acquisition in the Ames metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ames metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.