Pets · Small-town market · Iowa
Veterinarians in the Mason City, IA area
How the Mason City, IA area compares with other small-town markets and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #208 of 398 scored small-town markets
#2 of 9 scored small-town markets based in Iowa
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $18.2M
- On pets · $800 a household
- Spending per listing
- $2.3M
- 17% below the U.S.
- Listings per 10k households
- 3.5
- 6% above the U.S.
- Population, 2025
- 49,710
- −1.5% since 2020
See the veterinarians around any address in the Mason City area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8 veterinarians in the Mason City area. None of them are chain locations, against 19% across the U.S. That is 3.5 per 10,000 households, 6% above the U.S. rate of 3.3.
Household spending on pets in the Mason City area comes to about $18.2M a year: $800 per household, 12% below the U.S. average. That is about $2.3M of household spending for each clinic on map listings, 17% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
In 2023, official counts showed 8 businesses with payroll in the Mason City area classed as veterinary services. That is one for every 2,840 households, against one for every 3,767 across the U.S.
Population estimates put the population change in the Mason City area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For veterinarians, the Mason City area has a Groundwork market score of 49 (lower middle): #208 of 398 scored small-town markets and #2 of 9 scored small-town markets based in Iowa.
How the Mason City area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mason City area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 4.6 | 3.3 |
| Spending per listing | $2.3M | $1.8M | $2.7M |
| Households per official establishment | 2,840 | 2,741 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +6.8% |
| Population growth, 2020–2025 | −1.5% | +1.5% | +3.1% |
| Spending per household on pets | $800 | $843 | $909 |
| Median household income | $68,926 | $75,059 | $80,734 |
| Groundwork market score | 49 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 42
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Mason City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mason City area
- Population, 2025 estimate
- 49,710−1.5% since 2020
- Households
- 22,716
- Median age
- 45.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 968 sq. mi.
- People per square mile
- 52
- Median household income
- $68,926+26.7% vs. 2015–2019, before inflation
- Average household income
- $91,964
- Median home value
- $162,900
- Jobs located here
- 24,592
- Daytime population
- 51,205Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mason City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for veterinarians, numbered among those based in Iowa, with the Mason City area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muscatine, IA | 57 | 5 | 2.9 | $2.7M | −3.0% | #143 of 398 |
| 2Mason City, IA | 49 | 8 | 3.5 | $2.3M | −1.5% | #208 of 398 |
| 3Fort Dodge, IA | 46 | 7 | 4.6 | $1.7M | −0.4% | #235 of 398 |
| 4Clinton, IA | 41 | 8 | 4.1 | $1.9M | −0.9% | #257 of 398 |
| 5Pella, IA | 38 | 9 | 6.8 | $1.3M | +2.3% | #286 of 398 |
| 6Marshalltown, IA | 36 | 8 | 5.2 | $1.5M | −0.5% | #300 of 398 |
| 7Carroll, IA | 23 | 6 | 6.8 | $1.2M | −2.0% | #369 of 398 |
| 8Ottumwa, IA | 21 | 9 | 6.4 | $1.2M | −0.3% | #377 of 398 |
| 9Fort Madison, IA | 18 | 9 | 6.3 | $1.2M | −3.6% | #385 of 398 |
Other business types in the Mason City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses37
- Veterinarians49
- Pet grooming and boarding60
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Mason City, IA area?
The Mason City area has 8 veterinarians on map listings as of September 2026. None of them are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 8 businesses with payroll classed as veterinary services in 2023.
How much do households in the Mason City, IA area spend on pets?
About $18.2M a year, or $800 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 8 veterinarians on map listings, it comes to $2.3M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 22,716 households in the Mason City area and national spending patterns by income.
How does the Mason City, IA area compare with the U.S. for veterinarians?
The Mason City area has 3.5 veterinarians per 10,000 households, 6% above the U.S. rate of 3.3. Spending per clinic is $2.3M, 17% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the Mason City area would have about 7, against 8 on map listings. There is one business with payroll in the industry for every 2,840 households, against one for every 3,767 across the U.S.
How fast is the Mason City, IA area growing?
Population estimates put the Mason City area at 49,710 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 22,716 households. The median household income in the Mason City area is $68,926 a year, 15% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mason City area scores 49 for veterinarians (lower middle), #208 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mason City area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Mason City area
Screening a site or an acquisition in the Mason City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mason City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.