Small-town market profile · Texas
Stephenville, TX area market data
How the Stephenville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,911
- +2.8% since 2020
- Households
- 16,816
- Median household income
- $65,115
- +23.5% vs. 2015–2019, before inflation
- Median home value
- $269,100
- Jobs located here
- 17,708
- Highest market score
- 73
- Tire shops, #62 of 431 scored small-town markets
A site report maps the competitors on map listings around any address in the Stephenville area by name and distance, and the households and spending within reach. Or open the report at the center of the Stephenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Stephenville area has an estimated 43,911 people and 16,816 households. Population estimates show the Stephenville area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Stephenville area is $65,115, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
Relative to the U.S., household spending in the Stephenville area runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in the Stephenville area, tire shops (73), landscaping and lawn care companies (68) and insurance agencies (68) have the highest Groundwork market scores. For tire shops, that ranks #62 of 431 scored small-town markets.
The Stephenville area is made up of one county, Erath County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (4.4 times the U.S. rate) and lowest for dentists and orthodontists (50% below the U.S. rate).
All 56 business types in the Stephenville area
Highest Groundwork market score first. Each score compares the Stephenville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 73 | #62 of 431 | 5 | 3.0 | $3.3M | 133 | Under 3 |
| Landscaping and lawn care | 68 | #79 of 399 | 9 | 5.4 | $2.6M | 88 | 12 |
| Insurance agencies | 68 | #122 of 537 | 27 | 16.1 | $1.7M | 136 | 18 |
| Physical therapy | 66 | #82 of 400 | 5 | 3.0 | $3.5M | 146 | 5 |
| Gas stations | 66 | #108 of 536 | 29 | 17.2 | $1.9M | 78 | 22 |
| Grocery and convenience stores | 64 | #133 of 538 | 36 | 21.4 | $2.7M | 79 | 9 |
| Car washes and detailing | 63 | #114 of 441 | 5 | 3.0 | $3.3M | 132 | 4 |
| Child care and preschools | 62 | #133 of 454 | 12 | 7.1 | $568K | 57 | 3 |
| Convenience stores | 59 | #198 of 529 | 21 | 12.5 | $4.6M | 58 | 3 |
| Dentists and orthodontists | 56 | #211 of 526 | 11 | 6.5 | $1.6M | 162 | 13 |
| Electricians | 53 | #134 of 295 | 6 | 3.6 | $7.5M | 62 | 14 |
| Lawn, cleaning and pest control | 53 | #207 of 481 | 17 | 10.1 | $1.4M | 81 | 24 |
| Pizza | 53 | #225 of 520 | 13 | 7.7 | $4.5M | 89 | 37 |
| Hair salons | 53 | #248 of 538 | 36 | 21.4 | $389K | 90 | 5 |
| Doctors, dentists and clinics | 51 | #261 of 538 | 94 | 55.9 | $187K | 122 | 47 |
| Nail salons | 50 | #210 of 387 | 8 | 4.8 | $1.8M | 105 | Under 3 |
| Primary care and pediatrics | 50 | #237 of 458 | 11 | 6.5 | $1.6M | 90 | 19 |
| Roofing and gutters | 49 | #151 of 288 | 9 | 5.4 | $5M | 59 | 3 |
| Barbershops | 48 | #213 of 377 | 8 | 4.8 | $1.8M | 93 | Under 3 |
| Optometrists and eye care | 45 | #248 of 400 | 7 | 4.2 | $2.5M | 80 | 4 |
| Pest control | 44 | #52 of 85 | 6 | 3.6 | $3.9M | 38 | 4 |
| Chiropractors | 43 | #268 of 426 | 9 | 5.4 | $1.9M | 81 | 6 |
| Pet stores | 42 | #151 of 220 | 8 | 4.8 | $1.7M | 38 | Under 3 |
| Auto repair and car care | 42 | #357 of 538 | 78 | 46.4 | $213K | 79 | 31 |
| Pet grooming and boarding | 41 | #262 of 387 | 13 | 7.7 | $1.1M | 42 | Under 3 |
| Coffee shops and cafes | 41 | #360 of 529 | 18 | 10.7 | $3.3M | 88 | 16 |
| Fast food and sandwich shops | 41 | #361 of 537 | 27 | 16.1 | $2.2M | 71 | 37 |
| Sit-down restaurants | 40 | #378 of 538 | 108 | 64.2 | $544K | 82 | 34 |
| Salons, barbers and spas | 40 | #392 of 538 | 73 | 43.4 | $192K | 90 | 12 |
| Property management | 39 | #130 of 180 | 9 | 5.4 | Index only | 48 | Under 3 |
| Gyms, studios and classes | 39 | #409 of 535 | 29 | 17.2 | $374K | 57 | 5 |
| Martial arts and dance studios | 38 | #272 of 378 | 8 | 4.8 | $1.4M | 67 | Under 3 |
| Auto repair shops | 38 | #394 of 538 | 50 | 29.7 | $332K | 75 | 25 |
| Restaurants and cafes | 36 | #409 of 538 | 198 | 117.7 | $296K | 80 | 88 |
| Real estate agents and brokers | 36 | #453 of 533 | 57 | 33.9 | Index only | 77 | 17 |
| Collision repair and body shops | 35 | #304 of 387 | 8 | 4.8 | $2.1M | 67 | 9 |
| Clothing and shoe stores | 35 | #407 of 536 | 37 | 22.0 | $798K | 63 | 20 |
| Real estate | 35 | #461 of 536 | 100 | 59.5 | Index only | 55 | 29 |
| Clothing, shoes and laundry | 34 | #420 of 536 | 50 | 29.7 | $590K | 67 | 23 |
| Gyms | 33 | #428 of 506 | 18 | 10.7 | $603K | 46 | 5 |
| Bakeries and dessert shops | 33 | #429 of 507 | 20 | 11.9 | $2.9M | 71 | 16 |
| Home repair trades | 33 | #453 of 526 | 38 | 22.6 | $1.2M | 49 | 42 |
| Mortgage brokers and lenders | 31 | #154 of 177 | 32 | 19.0 | Index only | 19 | 4 |
| HVAC and plumbing | 31 | #420 of 476 | 23 | 13.7 | $1.9M | 41 | 25 |
| Spas and skin care | 31 | #440 of 504 | 19 | 11.3 | $737K | 84 | 5 |
| Pet businesses | 31 | #455 of 527 | 50 | 29.7 | $276K | 31 | 18 |
| Veterinarians | 29 | #336 of 398 | 21 | 12.5 | $657K | 24 | 18 |
| Grocery stores | Not scored | Not scored | 4 | 2.4 | $24.1M | 260 | 6 |
| Laundromats | Not scored | Not scored | 4 | 2.4 | $7.4M | 59 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.4 | $4.2M | 30 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.8 | $695K | 102 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.8 | $3.6M | 89 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $14.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $11.6M | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Stephenville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.6M | $989 | 103 |
| Gasoline and other fuels | $54M | $3,209 | 124 |
| Food away from home | $58.7M | $3,491 | 86 |
| Groceries | $96.6M | $5,744 | 91 |
| Personal care products and services | $14M | $833 | 83 |
| Child care and other personal services | $6.8M | $405 | 70 |
| Memberships, classes and admissions | $10.9M | $646 | 66 |
| Medical and dental services | $17.5M | $1,043 | 81 |
| Pets | $13.8M | $820 | 90 |
| Clothing, shoes and related services | $29.5M | $1,755 | 85 |
| Vehicle insurance | $46.1M | $2,743 | 140 |
| Home repairs, maintenance and insurance | $44.8M | $2,666 | 88 |
| Lawn care, cleaning and other household services | $23.2M | $1,377 | 97 |
| Rent and homeowner costs | $240.2M | $14,284 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Stephenville area
- Population, 2025 estimate
- 43,911+2.8% since 2020
- Households
- 16,816
- Median age
- 35.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.1
- Land area
- 1,083 sq. mi.
- People per square mile
- 40
- Median household income
- $65,115+23.5% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $269,100
- Jobs located here
- 17,708
- Daytime population
- 40,954Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stephenville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Stephenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Stephenville area 1
- Erath County, TX43,794 people
Other markets based in Texas 12
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- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
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- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Stephenville, TX area growing?
Population estimates put the Stephenville area at 43,911 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 16,816 households. Median household income rose 23.5% from the 2015–2019 survey, before inflation.
How much do households in the Stephenville, TX area spend?
Households in the Stephenville area spend about $240.2M a year on rent and homeowner costs, $96.6M on groceries and $58.7M on food away from home. Set against the U.S., households in the Stephenville area spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in the Stephenville, TX area?
The highest Groundwork market scores in the Stephenville area are for tire shops (73), landscaping and lawn care companies (68) and insurance agencies (68). The Stephenville area ranks #62 of 431 scored small-town markets for tire shops.
How does the Stephenville, TX area compare with the U.S.?
The median household income in the Stephenville area is $65,115 a year, 19% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $269,100, against $332,700 for the U.S. For its number of households, the Stephenville area has the most map listings, relative to the U.S., for mortgage brokers and lenders (4.4 times the U.S. rate) and the fewest for dentists and orthodontists (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Stephenville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stephenville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Stephenville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stephenville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.