Small-town market profile · Texas
Paris, TX area market data
How the Paris area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 63,319
- +2.6% since 2020
- Households
- 24,997
- Median household income
- $59,020
- Median home value
- $182,300
- Jobs located here
- 23,889
- Highest market score
- 78
- Pet grooming and boarding, #20 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Paris area by name and distance, and the households and spending within reach. Or open the report at the center of the Paris area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Paris area has an estimated 63,319 people and 24,997 households. Population estimates show the Paris area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Paris area is $59,020, 27% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Paris area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in the Paris area, pet grooming and boarding businesses (78), pet stores (72) and pet businesses (71) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #20 of 387 scored small-town markets.
The Paris area takes in 2 counties: Lamar County and Red River County. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate businesses (51% below the U.S. rate).
All 56 business types in the Paris area
Highest Groundwork market score first. Each score compares the Paris area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 78 | #20 of 387 | 7 | 2.8 | $2.8M | 111 | Under 3 |
| Pet stores | 72 | #28 of 220 | 5 | 2.0 | $3.9M | 87 | Under 3 |
| Pet businesses | 71 | #52 of 527 | 27 | 10.8 | $730K | 83 | 7 |
| Child care and preschools | 70 | #76 of 454 | 10 | 4.0 | $943K | 94 | 9 |
| Chiropractors | 69 | #57 of 426 | 6 | 2.4 | $4.2M | 174 | Under 3 |
| Optometrists and eye care | 68 | #67 of 400 | 7 | 2.8 | $3.6M | 114 | 3 |
| Landscaping and lawn care | 68 | #77 of 399 | 11 | 4.4 | $3M | 103 | 20 |
| Pizza | 68 | #90 of 520 | 13 | 5.2 | $6.4M | 126 | 44 |
| Funeral homes | 66 | #90 of 365 | 11 | 4.4 | $353K | 52 | 3 |
| Lawn, cleaning and pest control | 65 | #102 of 481 | 19 | 7.6 | $1.7M | 104 | 29 |
| Insurance agencies | 65 | #138 of 537 | 39 | 15.6 | $1.6M | 130 | 26 |
| Grocery stores | 63 | #126 of 506 | 16 | 6.4 | $8.7M | 94 | 8 |
| Real estate | 62 | #116 of 536 | 47 | 18.8 | Index only | 169 | 22 |
| Electricians | 58 | #96 of 295 | 6 | 2.4 | $10.6M | 88 | 21 |
| Real estate agents and brokers | 58 | #157 of 533 | 41 | 16.4 | Index only | 154 | 13 |
| Veterinarians | 56 | #155 of 398 | 11 | 4.4 | $1.8M | 66 | 7 |
| Sit-down restaurants | 56 | #209 of 538 | 119 | 47.6 | $702K | 106 | 42 |
| Hair salons | 52 | #259 of 538 | 54 | 21.6 | $369K | 86 | 6 |
| Restaurants and cafes | 49 | #271 of 538 | 254 | 101.6 | $329K | 89 | 100 |
| Martial arts and dance studios | 46 | #220 of 378 | 11 | 4.4 | $1.3M | 67 | 3 |
| Nail salons | 45 | #234 of 387 | 12 | 4.8 | $1.7M | 99 | Under 3 |
| HVAC and plumbing | 45 | #283 of 476 | 16 | 6.4 | $4M | 84 | 29 |
| Coffee shops and cafes | 45 | #316 of 529 | 27 | 10.8 | $3.1M | 83 | 13 |
| Car washes and detailing | 44 | #274 of 441 | 14 | 5.6 | $1.6M | 64 | 4 |
| Barbershops | 43 | #235 of 377 | 12 | 4.8 | $1.7M | 88 | Under 3 |
| Gas stations | 43 | #348 of 536 | 59 | 23.6 | $1.3M | 53 | 39 |
| Salons, barbers and spas | 43 | #363 of 538 | 105 | 42.0 | $190K | 89 | 13 |
| Spas and skin care | 42 | #350 of 504 | 24 | 9.6 | $831K | 95 | 4 |
| Dentists and orthodontists | 41 | #357 of 526 | 25 | 10.0 | $1M | 102 | 17 |
| Grocery and convenience stores | 41 | #375 of 538 | 73 | 29.2 | $1.9M | 57 | 16 |
| Fast food and sandwich shops | 40 | #369 of 537 | 48 | 19.2 | $1.7M | 57 | 44 |
| Auto repair shops | 40 | #372 of 538 | 66 | 26.4 | $344K | 77 | 31 |
| Collision repair and body shops | 39 | #278 of 387 | 10 | 4.0 | $2.3M | 74 | 10 |
| Home repair trades | 39 | #392 of 526 | 35 | 14.0 | $1.8M | 75 | 56 |
| Gyms | 38 | #388 of 506 | 20 | 8.0 | $740K | 57 | 6 |
| Convenience stores | 38 | #390 of 529 | 44 | 17.6 | $3.2M | 40 | 8 |
| Roofing and gutters | 37 | #220 of 288 | 13 | 5.2 | $4.9M | 58 | 6 |
| Gyms, studios and classes | 37 | #420 of 535 | 32 | 12.8 | $463K | 70 | 9 |
| Tire shops | 36 | #329 of 431 | 14 | 5.6 | $1.6M | 65 | 8 |
| Bakeries and dessert shops | 36 | #404 of 507 | 33 | 13.2 | $2.5M | 61 | 13 |
| Clothing and shoe stores | 35 | #405 of 536 | 51 | 20.4 | $831K | 65 | 22 |
| Clothing, shoes and laundry | 35 | #413 of 536 | 65 | 26.0 | $652K | 74 | 26 |
| Auto repair and car care | 32 | #444 of 538 | 120 | 48.0 | $189K | 71 | 47 |
| Doctors, dentists and clinics | 31 | #444 of 538 | 195 | 78.0 | $128K | 84 | 82 |
| Primary care and pediatrics | 29 | #384 of 458 | 24 | 9.6 | $1M | 59 | 45 |
| Physical therapy | 28 | #345 of 400 | 17 | 6.8 | $1.5M | 61 | 14 |
| Oil change and quick lube | Not scored | Not scored | 5 | 2.0 | $4.5M | 33 | 4 |
| Dry cleaners | Not scored | Not scored | 4 | 1.6 | $10.6M | 68 | 4 |
| House cleaning | Not scored | Not scored | 4 | 1.6 | $8.3M | 130 | 5 |
| Pest control | Not scored | Not scored | 4 | 1.6 | $8.3M | 81 | 4 |
| Property management | Not scored | Not scored | 4 | 1.6 | Index only | 155 | 5 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $14.1M | 113 | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $14.8M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Paris area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.7M | $910 | 95 |
| Gasoline and other fuels | $74.6M | $2,985 | 115 |
| Food away from home | $83.5M | $3,340 | 82 |
| Groceries | $139.8M | $5,594 | 89 |
| Personal care products and services | $19.9M | $798 | 79 |
| Child care and other personal services | $9.4M | $377 | 65 |
| Memberships, classes and admissions | $14.8M | $592 | 60 |
| Medical and dental services | $25M | $1,001 | 78 |
| Pets | $19.7M | $789 | 87 |
| Clothing, shoes and related services | $42.4M | $1,695 | 82 |
| Vehicle insurance | $63.6M | $2,544 | 130 |
| Home repairs, maintenance and insurance | $63.7M | $2,548 | 84 |
| Lawn care, cleaning and other household services | $33.1M | $1,326 | 94 |
| Rent and homeowner costs | $345.1M | $13,805 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Paris area
- Population, 2025 estimate
- 63,319+2.6% since 2020
- Households
- 24,997
- Median age
- 41.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 1,951 sq. mi.
- People per square mile
- 32
- Median household income
- $59,020
- Average household income
- $79,651
- Median home value
- $182,300
- Jobs located here
- 23,889
- Daytime population
- 59,757Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Paris area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Paris area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Paris area 2
- Lamar County, TX50,669 people
- Red River County, TX11,611 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Paris, TX area growing?
Population estimates put the Paris area at 63,319 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 24,997 households.
How much do households in the Paris, TX area spend?
Households in the Paris area spend about $345.1M a year on rent and homeowner costs, $139.8M on groceries and $83.5M on food away from home. Set against the U.S., households in the Paris area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in the Paris, TX area?
The highest Groundwork market scores in the Paris area are for pet grooming and boarding businesses (78), pet stores (72) and pet businesses (71). The Paris area ranks #20 of 387 scored small-town markets for pet grooming and boarding businesses.
How does the Paris, TX area compare with the U.S.?
The median household income in the Paris area is $59,020 a year, 27% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,300, against $332,700 for the U.S. For its number of households, the Paris area has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Paris area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Paris area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Paris area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Paris area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.