County profile · Texas
Lamar County, TX market data
How Lamar County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,503
- +2.7% since 2020
- Households
- 20,019
- Median household income
- $61,880
- +37.2% vs. 2015–2019, before inflation
- Median home value
- $200,700
- Jobs located here
- 21,013
- Highest market score
- 71
- Pet businesses, #256 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Lamar County by name and distance, and the households and spending within reach. Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lamar County has an estimated 51,503 people and 20,019 households. Between 2020 and 2025, the population of Lamar County grew 2.7%, in step with the U.S. (+3.1%). Median household income in Lamar County is $61,880, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.2%, before inflation.
Relative to the U.S., household spending in Lamar County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Lamar County, pet businesses (71), pet grooming and boarding businesses (68) and landscaping and lawn care companies (61) have the highest Groundwork market scores. For pet businesses, that ranks #256 of 2,200 scored counties.
Lamar County is part of the Paris area. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate businesses (45% below the U.S. rate).
All 56 business types in Lamar County
Highest Groundwork market score first. Each score compares Lamar County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 71 | #256 of 2,200 | 19 | 9.5 | $853K | 97 | 6 |
| Pet grooming and boarding | 68 | #273 of 1,461 | 5 | 2.5 | $3.2M | 127 | Under 3 |
| Landscaping and lawn care | 61 | #447 of 1,493 | 9 | 4.5 | $3M | 102 | 19 |
| Grocery stores | 59 | #719 of 2,070 | 12 | 6.0 | $9.5M | 102 | 7 |
| Chiropractors | 58 | #505 of 1,490 | 6 | 3.0 | $3.4M | 142 | Under 3 |
| Lawn, cleaning and pest control | 58 | #563 of 1,771 | 16 | 8.0 | $1.7M | 101 | 28 |
| Pizza | 58 | #705 of 2,090 | 11 | 5.5 | $6.2M | 122 | 40 |
| Funeral homes | 56 | #569 of 1,472 | 7 | 3.5 | $442K | 65 | 3 |
| Real estate | 54 | #869 of 2,229 | 42 | 21.0 | Index only | 154 | 22 |
| Insurance agencies | 54 | #988 of 2,272 | 33 | 16.5 | $1.5M | 123 | 23 |
| Child care and preschools | 53 | #755 of 1,611 | 10 | 5.0 | $787K | 79 | 9 |
| Real estate agents and brokers | 52 | #946 of 2,176 | 37 | 18.5 | Index only | 139 | 13 |
| Optometrists and eye care | 49 | #706 of 1,302 | 7 | 3.5 | $2.9M | 93 | 3 |
| Sit-down restaurants | 44 | #1,459 of 2,405 | 98 | 49.0 | $698K | 105 | 38 |
| Grocery and convenience stores | 43 | #1,497 of 2,402 | 56 | 28.0 | $2M | 60 | 12 |
| Hair salons | 43 | #1,532 of 2,339 | 49 | 24.5 | $333K | 77 | 6 |
| Veterinarians | 41 | #967 of 1,485 | 10 | 5.0 | $1.6M | 60 | 6 |
| Coffee shops and cafes | 41 | #1,348 of 2,063 | 22 | 11.0 | $3.1M | 84 | 11 |
| Electricians | 40 | #813 of 1,160 | 5 | 2.5 | $10.4M | 87 | 20 |
| Convenience stores | 40 | #1,500 of 2,261 | 35 | 17.5 | $3.2M | 41 | 5 |
| Gas stations | 39 | #1,641 of 2,358 | 45 | 22.5 | $1.3M | 56 | 31 |
| Martial arts and dance studios | 38 | #994 of 1,334 | 11 | 5.5 | $1.1M | 56 | 3 |
| Spas and skin care | 37 | #1,368 of 1,769 | 22 | 11.0 | $741K | 85 | 4 |
| Nail salons | 36 | #1,025 of 1,328 | 11 | 5.5 | $1.5M | 89 | Under 3 |
| Restaurants and cafes | 36 | #1,789 of 2,405 | 214 | 106.9 | $320K | 86 | 90 |
| Salons, barbers and spas | 36 | #1,923 of 2,385 | 97 | 48.5 | $168K | 79 | 13 |
| HVAC and plumbing | 34 | #1,397 of 1,707 | 15 | 7.5 | $3.5M | 73 | 25 |
| Bakeries and dessert shops | 33 | #1,550 of 1,889 | 29 | 14.5 | $2.4M | 57 | 11 |
| Gyms, studios and classes | 32 | #1,741 of 2,088 | 29 | 14.5 | $426K | 64 | 9 |
| Collision repair and body shops | 31 | #1,080 of 1,327 | 8 | 4.0 | $2.3M | 74 | 9 |
| Barbershops | 31 | #1,085 of 1,356 | 12 | 6.0 | $1.4M | 72 | Under 3 |
| Gyms | 31 | #1,480 of 1,792 | 17 | 8.5 | $727K | 56 | 6 |
| Fast food and sandwich shops | 31 | #1,828 of 2,222 | 41 | 20.5 | $1.7M | 55 | 40 |
| Car washes and detailing | 30 | #1,220 of 1,451 | 13 | 6.5 | $1.4M | 56 | 4 |
| Dentists and orthodontists | 30 | #1,642 of 1,886 | 25 | 12.5 | $815K | 83 | 17 |
| Clothing and shoe stores | 28 | #1,774 of 2,087 | 42 | 21.0 | $824K | 65 | 20 |
| Home repair trades | 28 | #1,882 of 2,057 | 32 | 16.0 | $1.6M | 67 | 51 |
| Clothing, shoes and laundry | 28 | #1,901 of 2,210 | 54 | 27.0 | $641K | 73 | 24 |
| Tire shops | 27 | #1,291 of 1,530 | 13 | 6.5 | $1.4M | 56 | 7 |
| Auto repair shops | 27 | #2,119 of 2,378 | 59 | 29.5 | $311K | 70 | 29 |
| Roofing and gutters | 26 | #1,056 of 1,177 | 12 | 6.0 | $4.3M | 51 | 6 |
| Doctors, dentists and clinics | 24 | #2,234 of 2,394 | 186 | 92.9 | $110K | 72 | 76 |
| Primary care and pediatrics | 23 | #1,514 of 1,656 | 21 | 10.5 | $971K | 55 | 43 |
| Auto repair and car care | 23 | #2,226 of 2,401 | 104 | 52.0 | $176K | 66 | 44 |
| Physical therapy | 20 | #1,346 of 1,422 | 16 | 8.0 | $1.3M | 53 | 13 |
| Oil change and quick lube | 18 | #454 of 479 | 5 | 2.5 | $3.7M | 27 | 4 |
| Dry cleaners | Not scored | Not scored | 4 | 2.0 | $8.6M | 55 | 4 |
| House cleaning | Not scored | Not scored | 4 | 2.0 | $6.8M | 106 | 5 |
| Pest control | Not scored | Not scored | 3 | 1.5 | $9M | 88 | 4 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 168 | 5 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $8.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $34.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $12.4M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lamar County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.3M | $916 | 96 |
| Gasoline and other fuels | $59.9M | $2,990 | 115 |
| Food away from home | $68.4M | $3,417 | 84 |
| Groceries | $113.5M | $5,668 | 90 |
| Personal care products and services | $16.3M | $814 | 81 |
| Child care and other personal services | $7.9M | $393 | 68 |
| Memberships, classes and admissions | $12.4M | $617 | 63 |
| Medical and dental services | $20.4M | $1,018 | 79 |
| Pets | $16.2M | $810 | 89 |
| Clothing, shoes and related services | $34.6M | $1,728 | 84 |
| Vehicle insurance | $50.9M | $2,544 | 130 |
| Home repairs, maintenance and insurance | $52M | $2,596 | 86 |
| Lawn care, cleaning and other household services | $27M | $1,349 | 95 |
| Rent and homeowner costs | $280.8M | $14,027 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lamar County
- Population, 2025 estimate
- 51,503+2.7% since 2020
- Households
- 20,019
- Median age
- 40.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 907 sq. mi.
- People per square mile
- 56
- Median household income
- $61,880+37.2% vs. 2015–2019, before inflation
- Average household income
- $82,971
- Median home value
- $200,700
- Jobs located here
- 21,013
- Daytime population
- 50,296Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lamar County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Lamar County, TX growing?
Population estimates put Lamar County at 51,503 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 20,019 households. Median household income rose 37.2% from the 2015–2019 survey, before inflation.
How much do households in Lamar County, TX spend?
Households in Lamar County spend about $280.8M a year on rent and homeowner costs, $113.5M on groceries and $68.4M on food away from home. Set against the U.S., households in Lamar County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Lamar County, TX?
The highest Groundwork market scores in Lamar County are for pet businesses (71), pet grooming and boarding businesses (68) and landscaping and lawn care companies (61). Lamar County ranks #256 of 2,200 scored counties for pet businesses.
How does Lamar County, TX compare with the U.S.?
The median household income in Lamar County is $61,880 a year, 23% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,700, against $332,700 for the U.S. For its number of households, Lamar County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate businesses (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Lamar County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lamar County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lamar County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.