County profile · Texas
Red River County, TX market data
How Red River County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 11,816
- +2.2% since 2020
- Households
- 4,978
- Median household income
- $48,491
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $121,500
- Jobs located here
- 2,876
- Highest market score
- 75
- Insurance agencies, #338 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Red River County by name and distance, and the households and spending within reach. Or open the report at the center of Red River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Red River County has an estimated 11,816 people and 4,978 households. Population estimates put the population change in Red River County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Median household income in Red River County is $48,491, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in Red River County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Of the business types scored in Red River County, insurance agencies (75), auto repair shops (61) and medical and dental practices (61) have the highest Groundwork market scores. For insurance agencies, that ranks #338 of 2,272 scored counties.
Red River County is part of the Paris area. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for sit-down restaurants (31% below the U.S. rate).
All 56 business types in Red River County
Highest Groundwork market score first. Each score compares Red River County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 75 | #338 of 2,272 | 6 | 12.1 | $2.1M | 168 | 3 |
| Auto repair shops | 61 | #681 of 2,378 | 7 | 14.1 | $629K | 141 | Under 3 |
| Doctors, dentists and clinics | 61 | #685 of 2,394 | 9 | 18.1 | $514K | 337 | Under 3 |
| Salons, barbers and spas | 60 | #632 of 2,385 | 8 | 16.1 | $455K | 214 | Under 3 |
| Hair salons | 60 | #665 of 2,339 | 5 | 10.0 | $728K | 169 | Under 3 |
| Real estate | 59 | #596 of 2,229 | 5 | 10.0 | Index only | 297 | Under 3 |
| Sit-down restaurants | 54 | #1,000 of 2,405 | 21 | 42.2 | $719K | 108 | 4 |
| Restaurants and cafes | 53 | #1,066 of 2,405 | 40 | 80.4 | $377K | 102 | 10 |
| Auto repair and car care | 47 | #1,328 of 2,401 | 16 | 32.1 | $275K | 102 | Under 3 |
| Fast food and sandwich shops | 45 | #1,360 of 2,222 | 7 | 14.1 | $2.2M | 71 | 4 |
| Gas stations | 31 | #1,939 of 2,358 | 14 | 28.1 | $1.1M | 44 | 8 |
| Coffee shops and cafes | 28 | #1,808 of 2,063 | 5 | 10.0 | $3M | 82 | Under 3 |
| Clothing, shoes and laundry | 26 | #1,946 of 2,210 | 11 | 22.1 | $708K | 80 | Under 3 |
| Clothing and shoe stores | 24 | #1,863 of 2,087 | 9 | 18.1 | $866K | 68 | Under 3 |
| Pet businesses | 23 | #2,059 of 2,200 | 8 | 16.1 | $438K | 50 | Under 3 |
| Grocery and convenience stores | 23 | #2,157 of 2,402 | 17 | 34.2 | $1.6M | 46 | 4 |
| Convenience stores | 19 | #2,051 of 2,261 | 9 | 18.1 | $2.9M | 37 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 8.0 | $3.8M | 91 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 8.0 | $198K | 29 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 8.0 | $6.6M | 71 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 8.0 | Index only | 295 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 6.0 | $816K | 63 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 6.0 | $816K | 123 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.0 | $3.9M | 161 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 6.0 | $2M | 122 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 6.0 | $1.2M | 26 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.0 | $1.5M | 87 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.0 | $2.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 4.0 | $3.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 4.0 | $3.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.0 | $1.8M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 4.0 | $7.5M | Too few | 4 |
| Spas and skin care | Not scored | Not scored | 2 | 4.0 | $1.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.0 | $4.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.0 | $11.7M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.0 | $11.7M | Too few | 4 |
| Nail salons | Not scored | Not scored | 1 | 2.0 | $3.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.0 | $6.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.0 | $4.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.0 | $11.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.0 | $4.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.0 | $3.5M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Red River County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.4M | $884 | 92 |
| Gasoline and other fuels | $14.8M | $2,966 | 114 |
| Food away from home | $15.1M | $3,033 | 75 |
| Groceries | $26.4M | $5,297 | 84 |
| Personal care products and services | $3.6M | $731 | 73 |
| Child care and other personal services | $1.6M | $315 | 54 |
| Memberships, classes and admissions | $2.4M | $492 | 50 |
| Medical and dental services | $4.6M | $929 | 72 |
| Pets | $3.5M | $705 | 77 |
| Clothing, shoes and related services | $7.8M | $1,565 | 76 |
| Vehicle insurance | $12.7M | $2,543 | 130 |
| Home repairs, maintenance and insurance | $11.7M | $2,355 | 78 |
| Lawn care, cleaning and other household services | $6.1M | $1,232 | 87 |
| Rent and homeowner costs | $64.3M | $12,912 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Red River County
- Population, 2025 estimate
- 11,816+2.2% since 2020
- Households
- 4,978
- Median age
- 46.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 1,044 sq. mi.
- People per square mile
- 11
- Median household income
- $48,491+23.9% vs. 2015–2019, before inflation
- Average household income
- $66,303
- Median home value
- $121,500
- Jobs located here
- 2,876
- Daytime population
- 9,461Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Red River County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Red River County, TX growing?
Population estimates put Red River County at 11,816 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 4,978 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in Red River County, TX spend?
Households in Red River County spend about $64.3M a year on rent and homeowner costs, $26.4M on groceries and $15.1M on food away from home. Set against the U.S., households in Red River County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
Which business types have the highest market scores in Red River County, TX?
The highest Groundwork market scores in Red River County are for insurance agencies (75), auto repair shops (61) and medical and dental practices (61). Red River County ranks #338 of 2,272 scored counties for insurance agencies.
How does Red River County, TX compare with the U.S.?
The median household income in Red River County is $48,491 a year, 40% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,500, against $332,700 for the U.S. For its number of households, Red River County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for sit-down restaurants (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Red River County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red River County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Red River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.