Small-town market profile · Texas
Pampa, TX area market data
Population, household spending and competition for 56 business types in the Pampa area, each scored against other small-town markets.
- Population, 2025
- 21,786
- −1.1% since 2020
- Households
- 8,314
- Median household income
- $60,317
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $106,200
- Jobs located here
- 7,332
- Highest market score
- 69
- Lawn, cleaning and pest control, #69 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Pampa area by name and distance, and the households and spending within reach. Or open the report at the center of the Pampa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,786 people live in the Pampa area, in 8,314 households. Population estimates put the population change in the Pampa area from 2020 to 2025 at −1.1%, against +3.1% for the U.S. The median household income in the Pampa area is $60,317 a year, 25% below the U.S. median of $80,734. That rose 22.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Pampa area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Pampa area are for lawn care, cleaning and pest control companies (69); pet businesses (67); and landscaping and lawn care companies (49). The Pampa area ranks #69 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Pampa area takes in 2 counties: Gray County and Roberts County. For its number of households, the Pampa area has the most map listings, relative to the U.S., for roofing and gutter companies (3.3 times the U.S. rate) and the fewest for real estate businesses (34% below the U.S. rate).
All 56 business types in the Pampa area
Highest Groundwork market score first. Each score compares the Pampa area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 69 | #69 of 481 | 5 | 6.0 | $2.2M | 134 | 7 |
| Pet businesses | 67 | #77 of 527 | 6 | 7.2 | $1.1M | 125 | 3 |
| Landscaping and lawn care | 49 | #195 of 399 | 5 | 6.0 | $2.2M | 77 | 7 |
| Real estate | 49 | #285 of 536 | 21 | 25.3 | Index only | 127 | 4 |
| Doctors, dentists and clinics | 47 | #296 of 538 | 49 | 58.9 | $173K | 113 | 15 |
| Pizza | 46 | #296 of 520 | 6 | 7.2 | $4.7M | 92 | 16 |
| Dentists and orthodontists | 46 | #297 of 526 | 8 | 9.6 | $1.1M | 108 | 3 |
| Gas stations | 40 | #383 of 536 | 20 | 24.1 | $1.3M | 53 | 11 |
| Insurance agencies | 39 | #361 of 537 | 17 | 20.4 | $1.3M | 102 | 13 |
| Grocery and convenience stores | 38 | #399 of 538 | 22 | 26.5 | $2.1M | 63 | 5 |
| Auto repair shops | 37 | #406 of 538 | 27 | 32.5 | $286K | 64 | 6 |
| HVAC and plumbing | 36 | #381 of 476 | 9 | 10.8 | $2.4M | 51 | 6 |
| Real estate agents and brokers | 36 | #444 of 533 | 17 | 20.4 | Index only | 125 | Under 3 |
| Coffee shops and cafes | 35 | #430 of 529 | 7 | 8.4 | $4M | 108 | 8 |
| Spas and skin care | 31 | #435 of 504 | 7 | 8.4 | $959K | 109 | Under 3 |
| Auto repair and car care | 31 | #447 of 538 | 43 | 51.7 | $179K | 67 | 12 |
| Restaurants and cafes | 31 | #450 of 538 | 83 | 99.8 | $337K | 91 | 44 |
| Sit-down restaurants | 31 | #458 of 538 | 43 | 51.7 | $651K | 98 | 20 |
| Physical therapy | 30 | #338 of 400 | 5 | 6.0 | $1.7M | 71 | 3 |
| Primary care and pediatrics | 28 | #393 of 458 | 9 | 10.8 | $942K | 53 | 9 |
| Fast food and sandwich shops | 28 | #463 of 537 | 15 | 18.0 | $1.9M | 61 | 16 |
| Gyms, studios and classes | 27 | #484 of 535 | 10 | 12.0 | $500K | 76 | Under 3 |
| Bakeries and dessert shops | 25 | #477 of 507 | 8 | 9.6 | $3.5M | 84 | 8 |
| Home repair trades | 24 | #510 of 526 | 21 | 25.3 | $1M | 42 | 17 |
| Car washes and detailing | 23 | #414 of 441 | 5 | 6.0 | $1.5M | 61 | Under 3 |
| Clothing, shoes and laundry | 23 | #485 of 536 | 21 | 25.3 | $677K | 77 | 13 |
| Clothing and shoe stores | 23 | #485 of 536 | 16 | 19.2 | $889K | 70 | 13 |
| Collision repair and body shops | 22 | #368 of 387 | 6 | 7.2 | $1.3M | 42 | 3 |
| Convenience stores | 21 | #480 of 529 | 16 | 19.2 | $2.9M | 37 | Under 3 |
| Hair salons | 21 | #515 of 538 | 22 | 26.5 | $305K | 71 | Under 3 |
| Salons, barbers and spas | 21 | #520 of 538 | 39 | 46.9 | $172K | 81 | Under 3 |
| Tire shops | 20 | #398 of 431 | 6 | 7.2 | $1.3M | 51 | 3 |
| Nail salons | 18 | #360 of 387 | 7 | 8.4 | $959K | 57 | Under 3 |
| Gyms | 18 | #482 of 506 | 8 | 9.6 | $625K | 48 | Under 3 |
| Roofing and gutters | 15 | #287 of 288 | 10 | 12.0 | $2.2M | 26 | 7 |
| Child care and preschools | Not scored | Not scored | 4 | 4.8 | $769K | 77 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 4.8 | $11.7M | 126 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 4.8 | $1.6M | 61 | 3 |
| Barbershops | Not scored | Not scored | 3 | 3.6 | $2.2M | 119 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.6 | $2.8M | 118 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.6 | Index only | 69 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.4 | $7.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.4 | $10.8M | Too few | 4 |
| Funeral homes | Not scored | Not scored | 2 | 2.4 | $573K | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.4 | $2.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.4 | $4.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $14.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.2 | $6.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Pampa area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.7M | $927 | 97 |
| Gasoline and other fuels | $25.2M | $3,037 | 117 |
| Food away from home | $28M | $3,369 | 83 |
| Groceries | $46.8M | $5,631 | 89 |
| Personal care products and services | $6.7M | $808 | 80 |
| Child care and other personal services | $3.1M | $370 | 64 |
| Memberships, classes and admissions | $5M | $602 | 61 |
| Medical and dental services | $8.5M | $1,020 | 79 |
| Pets | $6.6M | $793 | 87 |
| Clothing, shoes and related services | $14.2M | $1,710 | 83 |
| Vehicle insurance | $21.7M | $2,614 | 134 |
| Home repairs, maintenance and insurance | $21.7M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $11.2M | $1,349 | 95 |
| Rent and homeowner costs | $115.8M | $13,932 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pampa area
- Population, 2025 estimate
- 21,786−1.1% since 2020
- Households
- 8,314
- Median age
- 37.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 1,850 sq. mi.
- People per square mile
- 12
- Median household income
- $60,317+22.3% vs. 2015–2019, before inflation
- Average household income
- $87,535
- Median home value
- $106,200
- Jobs located here
- 7,332
- Daytime population
- 20,078Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pampa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pampa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pampa area 2
- Gray County, TX21,045 people
- Roberts County, TX832 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Pampa, TX area growing?
Population estimates put the Pampa area at 21,786 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 8,314 households. Against the 2015–2019 survey, median household income rose 22.3%, before inflation.
How much do households in the Pampa, TX area spend?
Households in the Pampa area spend about $115.8M a year on rent and homeowner costs, $46.8M on groceries and $28M on food away from home. Relative to the U.S., household spending in the Pampa area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Pampa, TX area?
Of the business types scored in the Pampa area, lawn care, cleaning and pest control companies (69); pet businesses (67); and landscaping and lawn care companies (49) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #69 of 481 scored small-town markets.
How does the Pampa, TX area compare with the U.S.?
Median household income in the Pampa area is $60,317, 25% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $106,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (3.3 times the U.S. rate) and lowest for real estate businesses (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Pampa area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pampa area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Pampa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pampa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.