County profile · Texas
Gray County, TX market data
Population, household spending and competition for 56 business types in Gray County, each scored against other counties.
- Population, 2025
- 20,919
- −1.3% since 2020
- Households
- 7,991
- Median household income
- $59,614
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $102,900
- Jobs located here
- 7,219
- Highest market score
- 66
- Lawn, cleaning and pest control, #315 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Gray County by name and distance, and the households and spending within reach. Or open the report at the center of Gray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,919 people live in Gray County, in 7,991 households. Population estimates show Gray County declined 1.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Gray County is $59,614 a year, 26% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Gray County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Gray County are for lawn care, cleaning and pest control companies (66); pet businesses (63); and landscaping and lawn care companies (47). Gray County ranks #315 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Gray County is part of the Pampa area. For its number of households, Gray County has the most map listings, relative to the U.S., for roofing and gutter companies (3.5 times the U.S. rate) and the fewest for real estate businesses (32% below the U.S. rate).
All 56 business types in Gray County
Highest Groundwork market score first. Each score compares Gray County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 66 | #315 of 1,771 | 5 | 6.3 | $2.2M | 128 | 6 |
| Pet businesses | 63 | #535 of 2,200 | 6 | 7.5 | $1.1M | 120 | 3 |
| Landscaping and lawn care | 47 | #795 of 1,493 | 5 | 6.3 | $2.2M | 74 | 6 |
| Real estate | 46 | #1,299 of 2,229 | 21 | 26.3 | Index only | 122 | 4 |
| Dentists and orthodontists | 42 | #1,230 of 1,886 | 8 | 10.0 | $1M | 103 | 3 |
| Pizza | 38 | #1,505 of 2,090 | 6 | 7.5 | $4.5M | 88 | 16 |
| Grocery and convenience stores | 38 | #1,677 of 2,402 | 22 | 27.5 | $2M | 60 | 4 |
| Doctors, dentists and clinics | 38 | #1,759 of 2,394 | 47 | 58.8 | $173K | 114 | 15 |
| Auto repair shops | 37 | #1,801 of 2,378 | 27 | 33.8 | $274K | 62 | 3 |
| Insurance agencies | 34 | #1,675 of 2,272 | 17 | 21.3 | $1.2M | 98 | 13 |
| Real estate agents and brokers | 33 | #1,930 of 2,176 | 17 | 21.3 | Index only | 120 | Under 3 |
| Gas stations | 32 | #1,907 of 2,358 | 20 | 25.0 | $1.2M | 51 | 11 |
| Coffee shops and cafes | 29 | #1,770 of 2,063 | 7 | 8.8 | $3.8M | 104 | 8 |
| HVAC and plumbing | 28 | #1,534 of 1,707 | 9 | 11.3 | $2.3M | 49 | 6 |
| Spas and skin care | 27 | #1,589 of 1,769 | 7 | 8.8 | $921K | 105 | Under 3 |
| Auto repair and car care | 27 | #2,126 of 2,401 | 43 | 53.8 | $172K | 64 | 11 |
| Primary care and pediatrics | 26 | #1,464 of 1,656 | 8 | 10.0 | $1M | 57 | 9 |
| Physical therapy | 25 | #1,276 of 1,422 | 5 | 6.3 | $1.6M | 68 | 3 |
| Sit-down restaurants | 24 | #2,214 of 2,405 | 43 | 53.8 | $625K | 94 | 20 |
| Fast food and sandwich shops | 23 | #2,002 of 2,222 | 15 | 18.8 | $1.8M | 59 | 16 |
| Restaurants and cafes | 22 | #2,245 of 2,405 | 83 | 103.9 | $324K | 87 | 44 |
| Bakeries and dessert shops | 20 | #1,810 of 1,889 | 8 | 10.0 | $3.4M | 81 | 8 |
| Gyms, studios and classes | 20 | #1,970 of 2,088 | 10 | 12.5 | $481K | 73 | Under 3 |
| Home repair trades | 19 | #2,017 of 2,057 | 21 | 26.3 | $991K | 41 | 17 |
| Car washes and detailing | 18 | #1,375 of 1,451 | 5 | 6.3 | $1.5M | 59 | Under 3 |
| Collision repair and body shops | 17 | #1,290 of 1,327 | 6 | 7.5 | $1.2M | 40 | 3 |
| Tire shops | 17 | #1,438 of 1,530 | 6 | 7.5 | $1.2M | 49 | 3 |
| Convenience stores | 17 | #2,083 of 2,261 | 16 | 20.0 | $2.8M | 36 | Under 3 |
| Clothing, shoes and laundry | 17 | #2,129 of 2,210 | 21 | 26.3 | $651K | 74 | 13 |
| Salons, barbers and spas | 17 | #2,329 of 2,385 | 39 | 48.8 | $165K | 78 | Under 3 |
| Clothing and shoe stores | 16 | #2,006 of 2,087 | 16 | 20.0 | $854K | 67 | 13 |
| Hair salons | 15 | #2,275 of 2,339 | 22 | 27.5 | $293K | 68 | Under 3 |
| Gyms | 12 | #1,736 of 1,792 | 8 | 10.0 | $601K | 46 | Under 3 |
| Nail salons | 11 | #1,296 of 1,328 | 7 | 8.8 | $921K | 55 | Under 3 |
| Roofing and gutters | 8 | #1,173 of 1,177 | 10 | 12.5 | $2.1M | 25 | 7 |
| Child care and preschools | Not scored | Not scored | 4 | 5.0 | $740K | 74 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 5.0 | $11.2M | 121 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.0 | $1.6M | 58 | 3 |
| Barbershops | Not scored | Not scored | 3 | 3.8 | $2.1M | 114 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.8 | $2.7M | 113 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.8 | Index only | 67 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.5 | $6.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.5 | $10.4M | Too few | 4 |
| Funeral homes | Not scored | Not scored | 2 | 2.5 | $550K | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.5 | $2.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.5 | $4.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $13.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $7.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.3 | $6.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gray County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.4M | $924 | 97 |
| Gasoline and other fuels | $24.2M | $3,028 | 117 |
| Food away from home | $26.9M | $3,366 | 83 |
| Groceries | $44.9M | $5,625 | 89 |
| Personal care products and services | $6.4M | $807 | 80 |
| Child care and other personal services | $3M | $371 | 64 |
| Memberships, classes and admissions | $4.8M | $602 | 61 |
| Medical and dental services | $8.1M | $1,018 | 79 |
| Pets | $6.3M | $792 | 87 |
| Clothing, shoes and related services | $13.7M | $1,710 | 83 |
| Vehicle insurance | $20.8M | $2,605 | 133 |
| Home repairs, maintenance and insurance | $20.8M | $2,603 | 86 |
| Lawn care, cleaning and other household services | $10.8M | $1,347 | 95 |
| Rent and homeowner costs | $111.2M | $13,921 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gray County
- Population, 2025 estimate
- 20,919−1.3% since 2020
- Households
- 7,991
- Median age
- 37.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 926 sq. mi.
- People per square mile
- 23
- Median household income
- $59,614+24.3% vs. 2015–2019, before inflation
- Average household income
- $87,713
- Median home value
- $102,900
- Jobs located here
- 7,219
- Daytime population
- 19,509Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gray County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gray County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Gray County, TX growing?
Population estimates put Gray County at 20,919 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 7,991 households. Against the 2015–2019 survey, median household income rose 24.3%, before inflation.
How much do households in Gray County, TX spend?
Households in Gray County spend about $111.2M a year on rent and homeowner costs, $44.9M on groceries and $26.9M on food away from home. Relative to the U.S., household spending in Gray County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Gray County, TX?
Of the business types scored in Gray County, lawn care, cleaning and pest control companies (66); pet businesses (63); and landscaping and lawn care companies (47) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #315 of 1,771 scored counties.
How does Gray County, TX compare with the U.S.?
Median household income in Gray County is $59,614, 26% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $102,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (3.5 times the U.S. rate) and lowest for real estate businesses (32% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Gray County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gray County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gray County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gray County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.