Small-town market profile · Texas
Palestine, TX area market data
How the Palestine area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,805
- +3.2% since 2020
- Households
- 17,579
- Median household income
- $62,068
- +42.8% vs. 2015–2019, before inflation
- Median home value
- $185,300
- Jobs located here
- 14,091
- Highest market score
- 84
- Landscaping and lawn care, #8 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Palestine area by name and distance, and the households and spending within reach. Or open the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Palestine area has an estimated 59,805 people and 17,579 households. Population estimates put the population change in the Palestine area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Median household income in the Palestine area is $62,068, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.8%, before inflation.
Relative to the U.S., household spending in the Palestine area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Palestine area, landscaping and lawn care companies (84); lawn care, cleaning and pest control companies (81); and gyms (70) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #8 of 399 scored small-town markets.
The Palestine area is made up of one county, Anderson County. Against the U.S., map listings per household run highest for tire shops (2.4 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
All 56 business types in the Palestine area
Highest Groundwork market score first. Each score compares the Palestine area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 84 | #8 of 399 | 6 | 3.4 | $3.9M | 132 | 7 |
| Lawn, cleaning and pest control | 81 | #21 of 481 | 11 | 6.3 | $2.1M | 126 | 10 |
| Gyms | 70 | #53 of 506 | 7 | 4.0 | $1.4M | 109 | 3 |
| Veterinarians | 68 | #78 of 398 | 7 | 4.0 | $1.9M | 71 | 3 |
| Child care and preschools | 68 | #88 of 454 | 6 | 3.4 | $1M | 102 | 7 |
| Gyms, studios and classes | 67 | #80 of 535 | 14 | 8.0 | $711K | 107 | 3 |
| Car washes and detailing | 67 | #89 of 441 | 5 | 2.8 | $3.1M | 124 | Under 3 |
| Chiropractors | 65 | #91 of 426 | 6 | 3.4 | $2.9M | 122 | 4 |
| Real estate | 64 | #97 of 536 | 34 | 19.3 | Index only | 164 | 12 |
| Insurance agencies | 64 | #149 of 537 | 29 | 16.5 | $1.5M | 122 | 18 |
| Fast food and sandwich shops | 63 | #149 of 537 | 19 | 10.8 | $3M | 100 | 29 |
| Funeral homes | 62 | #108 of 365 | 7 | 4.0 | $374K | 55 | 3 |
| Optometrists and eye care | 62 | #111 of 400 | 5 | 2.8 | $3.5M | 111 | 3 |
| Real estate agents and brokers | 61 | #127 of 533 | 28 | 15.9 | Index only | 158 | 8 |
| Pizza | 60 | #154 of 520 | 13 | 7.4 | $4.5M | 88 | 29 |
| Pet businesses | 56 | #203 of 527 | 29 | 16.5 | $469K | 53 | 3 |
| Coffee shops and cafes | 56 | #206 of 529 | 14 | 8.0 | $4.1M | 112 | 8 |
| Hair salons | 53 | #250 of 538 | 38 | 21.6 | $367K | 85 | 4 |
| Pet grooming and boarding | 51 | #189 of 387 | 9 | 5.1 | $1.5M | 59 | Under 3 |
| Grocery stores | 50 | #272 of 506 | 16 | 9.1 | $6.1M | 66 | 6 |
| Spas and skin care | 49 | #259 of 504 | 13 | 7.4 | $1.1M | 122 | Under 3 |
| Roofing and gutters | 48 | #154 of 288 | 7 | 4.0 | $6.4M | 76 | Under 3 |
| Dentists and orthodontists | 47 | #290 of 526 | 18 | 10.2 | $970K | 99 | 9 |
| Home repair trades | 47 | #305 of 526 | 26 | 14.8 | $1.7M | 71 | 26 |
| Restaurants and cafes | 46 | #310 of 538 | 179 | 101.8 | $323K | 87 | 72 |
| Gas stations | 46 | #319 of 536 | 43 | 24.5 | $1.2M | 50 | 23 |
| Collision repair and body shops | 45 | #232 of 387 | 6 | 3.4 | $2.6M | 84 | 7 |
| Clothing, shoes and laundry | 44 | #322 of 536 | 37 | 21.0 | $792K | 90 | 14 |
| Grocery and convenience stores | 43 | #357 of 538 | 46 | 26.2 | $2.1M | 63 | 13 |
| Salons, barbers and spas | 43 | #365 of 538 | 75 | 42.7 | $186K | 87 | 9 |
| Clothing and shoe stores | 41 | #348 of 536 | 29 | 16.5 | $1M | 80 | 14 |
| Doctors, dentists and clinics | 40 | #366 of 538 | 110 | 62.6 | $159K | 104 | 54 |
| Convenience stores | 39 | #380 of 529 | 24 | 13.7 | $4.1M | 52 | 7 |
| Pet stores | 38 | #167 of 220 | 8 | 4.6 | $1.7M | 38 | Under 3 |
| Barbershops | 38 | #267 of 377 | 10 | 5.7 | $1.4M | 74 | Under 3 |
| Martial arts and dance studios | 38 | #271 of 378 | 7 | 4.0 | $1.4M | 70 | Under 3 |
| Nail salons | 38 | #283 of 387 | 13 | 7.4 | $1.1M | 64 | 3 |
| HVAC and plumbing | 38 | #365 of 476 | 15 | 8.5 | $3M | 63 | 18 |
| Sit-down restaurants | 38 | #400 of 538 | 104 | 59.2 | $557K | 84 | 34 |
| Bakeries and dessert shops | 36 | #406 of 507 | 29 | 16.5 | $2M | 48 | 8 |
| Auto repair and car care | 35 | #417 of 538 | 78 | 44.4 | $200K | 75 | 33 |
| Auto repair shops | 35 | #423 of 538 | 53 | 30.1 | $295K | 66 | 21 |
| Primary care and pediatrics | 32 | #366 of 458 | 14 | 8.0 | $1.2M | 70 | 35 |
| Tire shops | 22 | #391 of 431 | 16 | 9.1 | $976K | 39 | 9 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $11.2M | 94 | 8 |
| Dry cleaners | Not scored | Not scored | 3 | 1.7 | $9.8M | 62 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.7 | Index only | 206 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $7.7M | 76 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $11.6M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $14.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $7.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Palestine area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.6M | $888 | 93 |
| Gasoline and other fuels | $51.5M | $2,931 | 113 |
| Food away from home | $57.9M | $3,294 | 81 |
| Groceries | $98.3M | $5,591 | 88 |
| Personal care products and services | $13.9M | $793 | 79 |
| Child care and other personal services | $6.1M | $348 | 60 |
| Memberships, classes and admissions | $10M | $566 | 58 |
| Medical and dental services | $17.5M | $993 | 77 |
| Pets | $13.6M | $774 | 85 |
| Clothing, shoes and related services | $29.3M | $1,667 | 81 |
| Vehicle insurance | $44.3M | $2,520 | 129 |
| Home repairs, maintenance and insurance | $45M | $2,557 | 85 |
| Lawn care, cleaning and other household services | $23.2M | $1,319 | 93 |
| Rent and homeowner costs | $241.7M | $13,751 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Palestine area
- Population, 2025 estimate
- 59,805+3.2% since 2020
- Households
- 17,579
- Median age
- 40.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,063 sq. mi.
- People per square mile
- 55
- Median household income
- $62,068+42.8% vs. 2015–2019, before inflation
- Average household income
- $82,026
- Median home value
- $185,300
- Jobs located here
- 14,091
- Daytime population
- 53,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Palestine area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Palestine area 1
- Anderson County, TX58,439 people
Other markets based in Texas 12
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- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Palestine, TX area growing?
Population estimates put the Palestine area at 59,805 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 17,579 households. Median household income rose 42.8% from the 2015–2019 survey, before inflation.
How much do households in the Palestine, TX area spend?
Households in the Palestine area spend about $241.7M a year on rent and homeowner costs, $98.3M on groceries and $57.9M on food away from home. Set against the U.S., households in the Palestine area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Palestine, TX area?
The highest Groundwork market scores in the Palestine area are for landscaping and lawn care companies (84); lawn care, cleaning and pest control companies (81); and gyms (70). The Palestine area ranks #8 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Palestine, TX area compare with the U.S.?
The median household income in the Palestine area is $62,068 a year, 23% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,300, against $332,700 for the U.S. For its number of households, the Palestine area has the most map listings, relative to the U.S., for tire shops (2.4 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Palestine area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Palestine area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Palestine area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.