Beauty and personal care · Small-town market · Texas
Nail salons in the Palestine, TX area
How the Palestine, TX area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #283 of 387 scored small-town markets
#12 of 30 scored small-town markets based in Texas
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.9M
- On personal care products and services · $793 a household
- Spending per listing
- $1.1M
- 36% below the U.S.
- Listings per 10k households
- 7.4
- 23% above the U.S.
- Population, 2025
- 59,805
- +3.2% since 2020
See the nail salons around any address in the Palestine area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Palestine area comes to about $13.9M a year: $793 per household, 21% below the U.S. average. Spread across 13 nail salons, that is $1.1M per salon, 36% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Palestine area has 13 nail salons on map listings as of September 2026. Of those, 5 are chain locations, or 38%, against 27% across the U.S. That comes to 7.4 for every 10,000 households, 23% above the U.S. rate of 6.0.
In 2023, official counts showed 3 businesses with payroll in the Palestine area classed as nail salons. That is one for every 5,860 households, against one for every 3,754 across the U.S. Official counts list 33 one-person businesses without payroll.
Population estimates put the population change in the Palestine area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in the Palestine area is 38 (lower middle), #283 of 387 scored small-town markets and #12 of 30 scored small-town markets based in Texas.
How the Palestine area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Palestine area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 7.2 | 6.0 |
| Spending per listing | $1.1M | $1.3M | $1.7M |
| Households per official establishment | 5,860 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +3.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $793 | $937 | $1,005 |
| Median household income | $62,068 | $78,476 | $80,734 |
| Groundwork market score | 38 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $101K
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Palestine area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Palestine area
- Population, 2025 estimate
- 59,805+3.2% since 2020
- Households
- 17,579
- Median age
- 40.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,063 sq. mi.
- People per square mile
- 55
- Median household income
- $62,068+42.8% vs. 2015–2019, before inflation
- Average household income
- $82,026
- Median home value
- $185,300
- Jobs located here
- 14,091
- Daytime population
- 53,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Palestine area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for nail salons, numbered among those based in Texas, with the Palestine area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 71 | 5 | 2.7 | $3M | +5.4% | #53 of 387 |
| 2Bonham, TX | 70 | 5 | 3.9 | $2.3M | +9.2% | #66 of 387 |
| 3Fredericksburg, TX | 66 | 6 | 5.2 | $1.8M | +6.6% | #93 of 387 |
| 4Granbury, TX | 65 | 15 | 5.9 | $1.6M | +13.6% | #97 of 387 |
| 5Brenham, TX | 55 | 9 | 5.8 | $1.5M | +7.0% | #170 of 387 |
| 6Corsicana, TX | 51 | 10 | 5.3 | $1.6M | +8.2% | #201 of 387 |
| 7Mineral Wells, TX | 51 | 6 | 5.3 | $1.6M | +8.2% | #202 of 387 |
| 8Athens, TX | 51 | 18 | 5.4 | $1.6M | +7.5% | #203 of 387 |
| 9Stephenville, TX | 50 | 8 | 4.8 | $1.8M | +2.8% | #210 of 387 |
| 10Paris, TX | 45 | 12 | 4.8 | $1.7M | +2.6% | #234 of 387 |
| 12Palestine, TX | 38 | 13 | 7.4 | $1.1M | +3.2% | #283 of 387 |
Other business types in the Palestine area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons53
- Barbershops38
- Nail salons38
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Palestine, TX area?
Map listings as of September 2026 show 13 nail salons in the Palestine area. 5 of them (38%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 33 one-person businesses without payroll.
How much do households in the Palestine, TX area spend on personal care products and services?
About $13.9M a year, or $793 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $1.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 17,579 households in the Palestine area and national spending patterns by income.
How does the Palestine, TX area compare with the U.S. for nail salons?
The Palestine area has 7.4 nail salons per 10,000 households, 23% above the U.S. rate of 6.0. Spending per salon is $1.1M, 36% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Palestine area would have about 8, against 13 on map listings. There is one business with payroll in the industry for every 5,860 households, against one for every 3,754 across the U.S.
How fast is the Palestine, TX area growing?
Population estimates put the Palestine area at 59,805 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 17,579 households. Median household income in the Palestine area is $62,068, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Palestine area scores 38 for nail salons (lower middle), #283 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Palestine area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Palestine area
Screening a site or an acquisition in the Palestine area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.