Beauty and personal care · Small-town market · Texas
Hair salons in the Palestine, TX area
How the Palestine, TX area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #250 of 538 scored small-town markets
#13 of 41 scored small-town markets based in Texas
- Listings
- 38
- 9 chain locations (24%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $13.9M
- On personal care products and services · $793 a household
- Spending per listing
- $367K
- 15% below the U.S.
- Listings per 10k households
- 21.6
- 8% below the U.S.
- Population, 2025
- 59,805
- +3.2% since 2020
See the hair salons around any address in the Palestine area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Palestine area comes to about $13.9M a year: $793 per household, 21% below the U.S. average. That works out to $367K per salon, 15% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Palestine area has 38 hair salons on map listings as of September 2026. Chain locations make up 24% of them, against 14% across the U.S. That is 21.6 per 10,000 households, 8% below the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in the Palestine area in 2023. That is one for every 4,395 households, against one for every 1,535 across the U.S. Official counts also show 118 one-person businesses without payroll.
Between 2020 and 2025, the population of the Palestine area grew 3.2%, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in the Palestine area is 53 (upper middle), #250 of 538 scored small-town markets and #13 of 41 scored small-town markets based in Texas.
How the Palestine area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Palestine area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.6 | 26.3 | 23.4 |
| Spending per listing | $367K | $356K | $430K |
| Households per official establishment | 4,395 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +3.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $793 | $937 | $1,005 |
| Median household income | $62,068 | $78,476 | $80,734 |
| Groundwork market score | 53 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 19
- Annual payroll, 2023
- $437K
- One-person businesses, 2023
- 118Businesses with no payroll
- Map listings, September 2026
- 389 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Palestine area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Palestine area
- Population, 2025 estimate
- 59,805+3.2% since 2020
- Households
- 17,579
- Median age
- 40.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,063 sq. mi.
- People per square mile
- 55
- Median household income
- $62,068+42.8% vs. 2015–2019, before inflation
- Average household income
- $82,026
- Median home value
- $185,300
- Jobs located here
- 14,091
- Daytime population
- 53,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Palestine area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for hair salons, numbered among those based in Texas, with the Palestine area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, TX | 77 | 31 | 18.8 | $486K | +6.5% | #23 of 538 |
| 2Jacksonville, TX | 76 | 22 | 12.1 | $672K | +5.4% | #24 of 538 |
| 3Andrews, TX | 73 | 11 | 16.1 | $563K | +1.6% | #39 of 538 |
| 4Bonham, TX | 72 | 18 | 14.1 | $625K | +9.2% | #43 of 538 |
| 5Huntsville, TX | 66 | 42 | 16.1 | $463K | +9.5% | #85 of 538 |
| 6Corsicana, TX | 65 | 39 | 20.5 | $402K | +8.2% | #100 of 538 |
| 7Brenham, TX | 64 | 38 | 24.5 | $367K | +7.0% | #115 of 538 |
| 8Granbury, TX | 63 | 64 | 25.1 | $383K | +13.6% | #125 of 538 |
| 9Athens, TX | 61 | 75 | 22.3 | $372K | +7.5% | #148 of 538 |
| 10Mineral Wells, TX | 55 | 23 | 20.5 | $405K | +8.2% | #218 of 538 |
| 13Palestine, TX | 53 | 38 | 21.6 | $367K | +3.2% | #250 of 538 |
Other business types in the Palestine area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons53
- Barbershops38
- Nail salons38
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Palestine, TX area?
Map listings as of September 2026 show 38 hair salons in the Palestine area. 9 of them (24%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 118 one-person businesses have no payroll, by official counts.
How much do households in the Palestine, TX area spend on personal care products and services?
About $13.9M a year, or $793 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 38 hair salons on map listings, it comes to $367K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 17,579 households in the Palestine area and national spending patterns by income.
How does the Palestine, TX area compare with the U.S. for hair salons?
The Palestine area has 21.6 hair salons per 10,000 households, 8% below the U.S. rate of 23.4. Spending per salon is $367K, 15% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Palestine area would have about 32, against 38 on map listings. There is one business with payroll in the industry for every 4,395 households, against one for every 1,535 across the U.S.
How fast is the Palestine, TX area growing?
Population estimates put the Palestine area at 59,805 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 17,579 households. Median household income in the Palestine area is $62,068, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Palestine area scores 53 for hair salons (upper middle), #250 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Palestine area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Palestine area
Screening a site or an acquisition in the Palestine area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Palestine area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.