County profile · Texas
Bell County, TX market data
Population, household spending and competition for 56 business types in Bell County, each scored against other counties.
- Population, 2025
- 402,248
- +8.0% since 2020
- Households
- 142,305
- Median household income
- $68,865
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $241,000
- Jobs located here
- 118,827
- Highest market score
- 84
- Grocery stores, #116 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Bell County by name and distance, and the households and spending within reach. Or open the report at the center of Bell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 402,248 people live in Bell County, in 142,305 households. Population estimates put the population change in Bell County from 2020 to 2025 at +8.0%, faster than the U.S. (+3.1%). The median household income in Bell County is $68,865 a year, 15% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Bell County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Bell County are for grocery stores (84), landscaping and lawn care companies (83) and veterinarians (81). Bell County ranks #116 of 2,070 scored counties for grocery stores.
Bell County is part of the Killeen-Temple metro area. For its number of households, Bell County has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for chiropractors (54% below the U.S. rate).
All 56 business types in Bell County
Highest Groundwork market score first. Each score compares Bell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 84 | #116 of 2,070 | 52 | 3.7 | $15.9M | 171 | 26 |
| Landscaping and lawn care | 83 | #46 of 1,493 | 52 | 3.7 | $3.8M | 130 | 69 |
| Veterinarians | 81 | #75 of 1,485 | 35 | 2.5 | $3.4M | 124 | 25 |
| Insurance agencies | 77 | #297 of 2,272 | 179 | 12.6 | $1.9M | 155 | 94 |
| Pet stores | 76 | #89 of 974 | 24 | 1.7 | $4.9M | 109 | 6 |
| Lawn, cleaning and pest control | 76 | #119 of 1,771 | 100 | 7.0 | $2M | 118 | 150 |
| Electricians | 75 | #93 of 1,160 | 27 | 1.9 | $14.3M | 119 | 59 |
| Chiropractors | 75 | #136 of 1,490 | 36 | 2.5 | $4.2M | 174 | 27 |
| House cleaning | 74 | #73 of 847 | 26 | 1.8 | $7.6M | 119 | 58 |
| Gas stations | 71 | #382 of 2,358 | 170 | 11.9 | $2.4M | 100 | 111 |
| Pet businesses | 70 | #290 of 2,200 | 142 | 10.0 | $832K | 95 | 65 |
| Primary care and pediatrics | 68 | #306 of 1,656 | 67 | 4.7 | $2.2M | 125 | 102 |
| Physical therapy | 67 | #283 of 1,422 | 51 | 3.6 | $2.9M | 122 | 36 |
| Optometrists and eye care | 66 | #282 of 1,302 | 43 | 3.0 | $3.5M | 111 | 18 |
| Funeral homes | 65 | #366 of 1,472 | 26 | 1.8 | $602K | 89 | 7 |
| Grocery and convenience stores | 65 | #603 of 2,402 | 273 | 19.2 | $3M | 89 | 81 |
| Home repair trades | 64 | #420 of 2,057 | 172 | 12.1 | $2.2M | 92 | 175 |
| Roofing and gutters | 63 | #309 of 1,177 | 50 | 3.5 | $7.7M | 91 | 22 |
| HVAC and plumbing | 62 | #439 of 1,707 | 95 | 6.7 | $4.1M | 85 | 94 |
| Urgent care and walk-in clinics | 61 | #88 of 325 | 5 | 0.4 | $29.9M | 122 | 10 |
| Yoga, Pilates and fitness studios | 59 | #217 of 777 | 20 | 1.4 | $4.6M | 112 | 36 |
| Pet grooming and boarding | 58 | #533 of 1,461 | 57 | 4.0 | $2.1M | 81 | 34 |
| Mortgage brokers and lenders | 57 | #308 of 887 | 56 | 3.9 | Index only | 94 | 14 |
| Pizza | 57 | #746 of 2,090 | 97 | 6.8 | $5.2M | 102 | 303 |
| Pest control | 56 | #279 of 699 | 22 | 1.5 | $9M | 88 | 23 |
| Laundromats | 55 | #329 of 785 | 24 | 1.7 | $10.4M | 84 | 8 |
| Doctors, dentists and clinics | 54 | #1,020 of 2,394 | 801 | 56.3 | $187K | 122 | 295 |
| Coffee shops and cafes | 53 | #893 of 2,063 | 126 | 8.9 | $4M | 107 | 91 |
| Clothing and shoe stores | 52 | #989 of 2,087 | 194 | 13.6 | $1.3M | 102 | 93 |
| Sit-down restaurants | 52 | #1,109 of 2,405 | 822 | 57.8 | $609K | 92 | 212 |
| Car washes and detailing | 51 | #711 of 1,451 | 61 | 4.3 | $2.1M | 82 | 22 |
| Collision repair and body shops | 49 | #685 of 1,327 | 54 | 3.8 | $2.3M | 75 | 33 |
| Barbershops | 49 | #741 of 1,356 | 129 | 9.1 | $929K | 49 | 4 |
| Convenience stores | 47 | #1,244 of 2,261 | 181 | 12.7 | $4.6M | 58 | 55 |
| Clothing, shoes and laundry | 47 | #1,248 of 2,210 | 287 | 20.2 | $874K | 99 | 120 |
| Restaurants and cafes | 47 | #1,329 of 2,405 | 1,481 | 104.1 | $338K | 91 | 614 |
| Martial arts and dance studios | 46 | #805 of 1,334 | 64 | 4.5 | $1.4M | 71 | 26 |
| Tire shops | 46 | #889 of 1,530 | 72 | 5.1 | $1.7M | 70 | 27 |
| Bakeries and dessert shops | 46 | #1,085 of 1,889 | 132 | 9.3 | $3.8M | 92 | 98 |
| Real estate agents and brokers | 46 | #1,297 of 2,176 | 424 | 29.8 | Index only | 89 | 110 |
| Auto repair shops | 45 | #1,450 of 2,378 | 354 | 24.9 | $354K | 80 | 139 |
| Child care and preschools | 44 | #981 of 1,611 | 77 | 5.4 | $733K | 73 | 114 |
| Auto repair and car care | 44 | #1,482 of 2,401 | 565 | 39.7 | $222K | 83 | 212 |
| Gyms | 43 | #1,179 of 1,792 | 117 | 8.2 | $778K | 60 | 36 |
| Dentists and orthodontists | 43 | #1,208 of 1,886 | 169 | 11.9 | $885K | 90 | 102 |
| Fast food and sandwich shops | 43 | #1,413 of 2,222 | 222 | 15.6 | $2.3M | 74 | 303 |
| Hair salons | 43 | #1,533 of 2,339 | 363 | 25.5 | $330K | 77 | 69 |
| Dry cleaners | 42 | #332 of 507 | 18 | 1.3 | $13.9M | 89 | 19 |
| Real estate | 42 | #1,544 of 2,229 | 549 | 38.6 | Index only | 86 | 228 |
| Gyms, studios and classes | 40 | #1,499 of 2,088 | 201 | 14.1 | $453K | 68 | 62 |
| Spas and skin care | 38 | #1,327 of 1,769 | 150 | 10.5 | $799K | 91 | 42 |
| Nail salons | 37 | #1,014 of 1,328 | 103 | 7.2 | $1.2M | 70 | 36 |
| Property management | 36 | #689 of 910 | 65 | 4.6 | Index only | 57 | 83 |
| Salons, barbers and spas | 34 | #2,013 of 2,385 | 759 | 53.3 | $158K | 74 | 151 |
| Oil change and quick lube | 29 | #410 of 479 | 19 | 1.3 | $6.6M | 48 | 23 |
| Home inspectors | Not scored | Not scored | 4 | 0.3 | Index only | 195 | 5 |
Household spending in Bell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $125.4M | $881 | 92 |
| Gasoline and other fuels | $407.2M | $2,861 | 110 |
| Food away from home | $500.7M | $3,519 | 86 |
| Groceries | $826.3M | $5,806 | 92 |
| Personal care products and services | $119.9M | $843 | 84 |
| Child care and other personal services | $56.5M | $397 | 68 |
| Memberships, classes and admissions | $91.1M | $640 | 65 |
| Medical and dental services | $149.6M | $1,051 | 82 |
| Pets | $118.1M | $830 | 91 |
| Clothing, shoes and related services | $250.7M | $1,762 | 86 |
| Vehicle insurance | $348.9M | $2,452 | 125 |
| Home repairs, maintenance and insurance | $385.1M | $2,706 | 90 |
| Lawn care, cleaning and other household services | $198M | $1,391 | 98 |
| Rent and homeowner costs | $2B | $14,403 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bell County
- Population, 2025 estimate
- 402,248+8.0% since 2020
- Households
- 142,305
- Median age
- 34.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 1,054 sq. mi.
- People per square mile
- 367
- Median household income
- $68,865+25.5% vs. 2015–2019, before inflation
- Average household income
- $89,513
- Median home value
- $241,000
- Jobs located here
- 118,827
- Daytime population
- 363,152Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bell County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Bell County, TX growing?
Population estimates put Bell County at 402,248 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 142,305 households. Against the 2015–2019 survey, median household income rose 25.5%, before inflation.
How much do households in Bell County, TX spend?
Households in Bell County spend about $2B a year on rent and homeowner costs, $826.3M on groceries and $500.7M on food away from home. Relative to the U.S., household spending in Bell County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Bell County, TX?
Of the business types scored in Bell County, grocery stores (84), landscaping and lawn care companies (83) and veterinarians (81) have the highest Groundwork market scores. For grocery stores, that ranks #116 of 2,070 scored counties.
How does Bell County, TX compare with the U.S.?
Median household income in Bell County is $68,865, 15% below the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for chiropractors (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Bell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.