Food and drink · Metro area · Texas
Pizza places in the Killeen-Temple, TX metro area
Competitor counts, household spending and official business counts for pizza places in the Killeen-Temple, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #140 of 387 scored metro areas
#9 of 26 scored metro areas based in Texas
- Listings
- 116
- 82 chain locations (71%)
- Official establishments
- 360
- All limited-service restaurants · +17.3% since 2019
- Household spending a year
- $629.1M
- On food away from home · $3,541 a household
- Spending per listing
- $5.4M
- 7% above the U.S.
- Listings per 10k households
- 6.5
- 19% below the U.S.
- Population, 2025
- 511,497
- +7.2% since 2020
See the pizza places around any address in the Killeen-Temple metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Killeen-Temple metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 116 pizza places in the Killeen-Temple metro area. Of those, 82 are chain locations, or 71%, against 58% across the U.S. That is 6.5 per 10,000 households, 19% below the U.S. rate of 8.0.
At $3,541 per household (13% below the U.S. average), households in the Killeen-Temple metro area spend about $629.1M a year on food away from home. That works out to $5.4M per pizza place, 7% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in the Killeen-Temple metro area was 360 in 2023, up 17.3% from 2019. That is one for every 494 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 78 one-person businesses have no payroll, by official counts. Since fiscal 2022, 6 SBA-backed loans worth $5.6M have gone to businesses classed as limited-service restaurants in the Killeen-Temple metro area.
Population estimates put the population change in the Killeen-Temple metro area from 2020 to 2025 at +7.2%, faster than the U.S. (+3.1%). The Killeen-Temple metro area scores 56 (upper middle) on the Groundwork market score for pizza places, ranking #140 of 387 scored metro areas and #9 of 26 scored metro areas based in Texas.
How the Killeen-Temple metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Killeen-Temple metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 6.5 | 8.0 |
| Spending per listing | $5.4M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 494 | 451 | 478 |
| Official establishment growth, 2019–2023 | +17.3% | +9.0% | +6.1% |
| Population growth, 2020–2025 | +7.2% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,541 | $3,970 | $4,070 |
| Median household income | $69,923 | $78,476 | $80,734 |
| Groundwork market score | 56 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 360All limited-service restaurants · +17.3% over the period
- Employees, 2023
- 8,458
- Annual payroll, 2023
- $147.1M
- One-person businesses, 2023
- 78All limited-service restaurants with no payroll
- Map listings, September 2026
- 11682 chain locations
- Listings at the U.S. rate for this spending
- 124The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $5.6M
SBA-backed loans to businesses classed as limited-service restaurants in the Killeen-Temple metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Killeen-Temple metro area
- Population, 2025 estimate
- 511,497+7.2% since 2020
- Households
- 177,681
- Median age
- 34.6
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.9
- Land area
- 2,819 sq. mi.
- People per square mile
- 175
- Median household income
- $69,923+27.6% vs. 2015–2019, before inflation
- Average household income
- $89,546
- Median home value
- $234,500
- Jobs located here
- 138,696
- Daytime population
- 455,396Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Killeen-Temple metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Killeen-Temple metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for pizza places, numbered among those based in Texas, with the Killeen-Temple metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 85 | 674 | 6.8 | $6.7M | +14.0% | #4 of 387 |
| 2Houston-Pasadena-The Woodlands, TX | 74 | 1,530 | 5.7 | $7.2M | +10.3% | #35 of 387 |
| 3Midland, TX | 73 | 45 | 6.5 | $6.7M | +9.8% | #41 of 387 |
| 4San Antonio-New Braunfels, TX | 66 | 599 | 6.2 | $6.2M | +9.5% | #83 of 387 |
| 5Dallas-Fort Worth-Arlington, TX | 64 | 2,060 | 7.1 | $6M | +10.6% | #96 of 387 |
| 6Odessa, TX | 63 | 28 | 4.3 | $8.5M | +5.0% | #100 of 387 |
| 7Beaumont-Port Arthur, TX | 57 | 77 | 5.2 | $6.9M | +0.5% | #130 of 387 |
| 8Eagle Pass, TX | 57 | 8 | 4.4 | $6.9M | +1.7% | #131 of 387 |
| 9Killeen-Temple, TX | 56 | 116 | 6.5 | $5.4M | +7.2% | #140 of 387 |
| 10Victoria, TX | 53 | 19 | 5.0 | $7M | +1.6% | #162 of 387 |
Other business types in the Killeen-Temple metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Killeen-Temple, TX metro area?
There are 116 pizza places on map listings in the Killeen-Temple metro area as of September 2026. 82 of them (71%) are chain locations. The listings count pizza restaurants. Official counts show 360 businesses with payroll classed as limited-service restaurants in 2023, up 17.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 78 one-person businesses without payroll.
How much do households in the Killeen-Temple, TX metro area spend on food away from home?
About $629.1M a year, or $3,541 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 116 pizza places on map listings, it comes to $5.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 177,681 households in the Killeen-Temple metro area and national spending patterns by income.
How does the Killeen-Temple, TX metro area compare with the U.S. for pizza places?
The Killeen-Temple metro area has 6.5 pizza places per 10,000 households, 19% below the U.S. rate of 8.0. Spending per pizza place is $5.4M, 7% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Killeen-Temple metro area would have about 124, against 116 on map listings. There is one business with payroll in the industry for every 494 households, against one for every 478 across the U.S. The official count rose 17.3% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Killeen-Temple, TX metro area growing?
Population estimates put the Killeen-Temple metro area at 511,497 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 177,681 households. The median household income in the Killeen-Temple metro area is $69,923 a year, 13% below the U.S. median of $80,734. That rose 27.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Killeen-Temple metro area scores 56 for pizza places (upper middle), #140 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Killeen-Temple metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Killeen-Temple metro area
Screening a site or an acquisition in the Killeen-Temple metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Killeen-Temple metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.