Small-town market profile · Texas
Kerrville, TX area market data
How the Kerrville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 54,037
- +2.5% since 2020
- Households
- 22,615
- Median household income
- $69,395
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $321,200
- Jobs located here
- 18,958
- Highest market score
- 80
- Grocery stores, #26 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Kerrville area by name and distance, and the households and spending within reach. Or open the report at the center of the Kerrville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kerrville area has an estimated 54,037 people and 22,615 households. Between 2020 and 2025, the population of the Kerrville area grew 2.5%, slower than the U.S. (+3.1%). Median household income in the Kerrville area is $69,395, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in the Kerrville area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Of the business types scored in the Kerrville area, grocery stores (80), insurance agencies (78) and veterinarians (71) have the highest Groundwork market scores. For grocery stores, that ranks #26 of 506 scored small-town markets.
The Kerrville area is made up of one county, Kerr County. Against the U.S., map listings per household run highest for HVAC and plumbing companies (2.3 times the U.S. rate) and lowest for spas and skin care studios (43% below the U.S. rate).
All 56 business types in the Kerrville area
Highest Groundwork market score first. Each score compares the Kerrville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 80 | #26 of 506 | 13 | 5.7 | $10.3M | 111 | 5 |
| Insurance agencies | 78 | #62 of 537 | 28 | 12.4 | $2M | 162 | 17 |
| Veterinarians | 71 | #59 of 398 | 9 | 4.0 | $2.2M | 79 | 6 |
| Pet businesses | 69 | #65 of 527 | 32 | 14.1 | $607K | 69 | 6 |
| Pizza | 69 | #77 of 520 | 13 | 5.7 | $6.4M | 125 | 45 |
| Grocery and convenience stores | 69 | #93 of 538 | 56 | 24.8 | $2.4M | 71 | 8 |
| Chiropractors | 68 | #65 of 426 | 7 | 3.1 | $3.5M | 146 | 6 |
| House cleaning | 67 | #30 of 142 | 6 | 2.7 | $5.4M | 85 | 9 |
| Tire shops | 65 | #113 of 431 | 7 | 3.1 | $2.9M | 117 | Under 3 |
| Convenience stores | 65 | #135 of 529 | 29 | 12.8 | $4.6M | 59 | 3 |
| Gas stations | 64 | #119 of 536 | 32 | 14.1 | $2.1M | 87 | 29 |
| Gyms | 63 | #118 of 506 | 14 | 6.2 | $1.1M | 86 | 4 |
| Spas and skin care | 62 | #130 of 504 | 15 | 6.6 | $1.3M | 150 | Under 3 |
| Pet stores | 60 | #63 of 220 | 7 | 3.1 | $2.8M | 61 | Under 3 |
| Barbershops | 60 | #126 of 377 | 9 | 4.0 | $2.2M | 116 | Under 3 |
| Pet grooming and boarding | 57 | #146 of 387 | 13 | 5.7 | $1.5M | 59 | Under 3 |
| Fast food and sandwich shops | 57 | #216 of 537 | 32 | 14.1 | $2.6M | 85 | 45 |
| Coffee shops and cafes | 54 | #223 of 529 | 23 | 10.2 | $3.6M | 97 | 14 |
| Martial arts and dance studios | 53 | #170 of 378 | 10 | 4.4 | $1.6M | 78 | 3 |
| Pest control | 50 | #43 of 85 | 6 | 2.7 | $5.4M | 53 | 7 |
| Property management | 50 | #91 of 180 | 6 | 2.7 | Index only | 101 | 17 |
| Gyms, studios and classes | 50 | #289 of 535 | 28 | 12.4 | $558K | 84 | 7 |
| Sit-down restaurants | 49 | #274 of 538 | 126 | 55.7 | $657K | 99 | 53 |
| Clothing and shoe stores | 48 | #293 of 536 | 37 | 16.4 | $1.1M | 88 | 20 |
| Collision repair and body shops | 47 | #221 of 387 | 12 | 5.3 | $1.7M | 55 | 4 |
| Physical therapy | 47 | #232 of 400 | 13 | 5.7 | $1.9M | 78 | 7 |
| Bakeries and dessert shops | 47 | #286 of 507 | 22 | 9.7 | $3.8M | 91 | 17 |
| Restaurants and cafes | 47 | #298 of 538 | 249 | 110.1 | $333K | 90 | 113 |
| Electricians | 46 | #182 of 295 | 12 | 5.3 | $5.3M | 44 | 19 |
| Landscaping and lawn care | 45 | #238 of 399 | 19 | 8.4 | $1.7M | 59 | 26 |
| Salons, barbers and spas | 45 | #342 of 538 | 114 | 50.4 | $173K | 82 | 11 |
| Car washes and detailing | 44 | #275 of 441 | 14 | 6.2 | $1.5M | 58 | 3 |
| Hair salons | 43 | #352 of 538 | 68 | 30.1 | $291K | 68 | 7 |
| Optometrists and eye care | 42 | #271 of 400 | 15 | 6.6 | $1.6M | 52 | 4 |
| Clothing, shoes and laundry | 42 | #344 of 536 | 57 | 25.2 | $725K | 82 | 25 |
| Lawn, cleaning and pest control | 41 | #315 of 481 | 31 | 13.7 | $1.1M | 63 | 42 |
| Roofing and gutters | 39 | #204 of 288 | 18 | 8.0 | $3.5M | 42 | 6 |
| Auto repair and car care | 37 | #404 of 538 | 104 | 46.0 | $196K | 73 | 38 |
| Nail salons | 36 | #296 of 387 | 20 | 8.8 | $988K | 59 | Under 3 |
| Primary care and pediatrics | 35 | #345 of 458 | 18 | 8.0 | $1.4M | 76 | 52 |
| Auto repair shops | 34 | #432 of 538 | 62 | 27.4 | $330K | 74 | 32 |
| Home repair trades | 34 | #445 of 526 | 63 | 27.9 | $1M | 42 | 61 |
| HVAC and plumbing | 33 | #406 of 476 | 33 | 14.6 | $1.9M | 41 | 36 |
| Real estate | 33 | #483 of 536 | 111 | 49.1 | Index only | 70 | 59 |
| Real estate agents and brokers | 33 | #483 of 533 | 101 | 44.7 | Index only | 61 | 36 |
| Dentists and orthodontists | 29 | #461 of 526 | 29 | 12.8 | $843K | 86 | 23 |
| Doctors, dentists and clinics | 29 | #462 of 538 | 195 | 86.2 | $125K | 82 | 92 |
| Dry cleaners | Not scored | Not scored | 4 | 1.8 | $10.3M | 66 | 5 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $10.3M | 83 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.8 | $3.9M | 96 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.3 | $1.6M | 238 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 0.9 | $4.8M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.2M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $24.4M | Too few | Under 3 |
Household spending in the Kerrville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.4M | $903 | 94 |
| Gasoline and other fuels | $66.1M | $2,924 | 113 |
| Food away from home | $82.8M | $3,662 | 90 |
| Groceries | $134.2M | $5,932 | 94 |
| Personal care products and services | $19.8M | $874 | 87 |
| Child care and other personal services | $9.5M | $422 | 73 |
| Memberships, classes and admissions | $15.6M | $691 | 70 |
| Medical and dental services | $24.4M | $1,081 | 84 |
| Pets | $19.4M | $859 | 94 |
| Clothing, shoes and related services | $41.3M | $1,828 | 89 |
| Vehicle insurance | $56.8M | $2,513 | 128 |
| Home repairs, maintenance and insurance | $63.9M | $2,823 | 94 |
| Lawn care, cleaning and other household services | $32.6M | $1,443 | 102 |
| Rent and homeowner costs | $335.2M | $14,824 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kerrville area
- Population, 2025 estimate
- 54,037+2.5% since 2020
- Households
- 22,615
- Median age
- 48.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,103 sq. mi.
- People per square mile
- 48
- Median household income
- $69,395+23.9% vs. 2015–2019, before inflation
- Average household income
- $96,578
- Median home value
- $321,200
- Jobs located here
- 18,958
- Daytime population
- 49,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kerrville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kerrville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kerrville area 1
- Kerr County, TX53,489 people
Other markets based in Texas 12
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- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
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- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
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- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Kerrville, TX area growing?
Population estimates put the Kerrville area at 54,037 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 22,615 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in the Kerrville, TX area spend?
Households in the Kerrville area spend about $335.2M a year on rent and homeowner costs, $134.2M on groceries and $82.8M on food away from home. Set against the U.S., households in the Kerrville area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
Which business types have the highest market scores in the Kerrville, TX area?
The highest Groundwork market scores in the Kerrville area are for grocery stores (80), insurance agencies (78) and veterinarians (71). The Kerrville area ranks #26 of 506 scored small-town markets for grocery stores.
How does the Kerrville, TX area compare with the U.S.?
The median household income in the Kerrville area is $69,395 a year, 14% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $321,200, against $332,700 for the U.S. For its number of households, the Kerrville area has the most map listings, relative to the U.S., for HVAC and plumbing companies (2.3 times the U.S. rate) and the fewest for spas and skin care studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Kerrville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kerrville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kerrville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kerrville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.