County profile · Texas
Kerr County, TX market data
Population, household spending and competition for 56 business types in Kerr County, each scored against other counties.
- Population, 2025
- 54,037
- +2.5% since 2020
- Households
- 22,615
- Median household income
- $69,395
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $321,200
- Jobs located here
- 18,958
- Highest market score
- 72
- Grocery stores, #360 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Kerr County by name and distance, and the households and spending within reach. Or open the report at the center of Kerr County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,037 people live in Kerr County, in 22,615 households. Population estimates put the population change in Kerr County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). The median household income in Kerr County is $69,395 a year, 14% below the U.S. median of $80,734. That rose 23.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kerr County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
The highest Groundwork market scores in Kerr County are for grocery stores (72), insurance agencies (70) and chiropractors (62). Kerr County ranks #360 of 2,070 scored counties for grocery stores.
Kerr County is part of the Kerrville area. For its number of households, Kerr County has the most map listings, relative to the U.S., for HVAC and plumbing companies (2.3 times the U.S. rate) and the fewest for spas and skin care studios (43% below the U.S. rate).
All 56 business types in Kerr County
Highest Groundwork market score first. Each score compares Kerr County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 72 | #360 of 2,070 | 13 | 5.7 | $10.3M | 111 | 5 |
| Insurance agencies | 70 | #471 of 2,272 | 28 | 12.4 | $2M | 162 | 17 |
| Chiropractors | 62 | #392 of 1,490 | 7 | 3.1 | $3.5M | 146 | 6 |
| Pizza | 62 | #576 of 2,090 | 13 | 5.7 | $6.4M | 125 | 45 |
| Pet businesses | 62 | #600 of 2,200 | 32 | 14.1 | $607K | 69 | 6 |
| Grocery and convenience stores | 61 | #780 of 2,402 | 56 | 24.8 | $2.4M | 71 | 8 |
| Convenience stores | 58 | #845 of 2,261 | 29 | 12.8 | $4.6M | 59 | 3 |
| House cleaning | 57 | #284 of 847 | 6 | 2.7 | $5.4M | 85 | 9 |
| Veterinarians | 57 | #566 of 1,485 | 9 | 4.0 | $2.2M | 79 | 6 |
| Tire shops | 57 | #594 of 1,530 | 7 | 3.1 | $2.9M | 117 | Under 3 |
| Spas and skin care | 57 | #611 of 1,769 | 15 | 6.6 | $1.3M | 150 | Under 3 |
| Gyms | 57 | #660 of 1,792 | 14 | 6.2 | $1.1M | 86 | 4 |
| Gas stations | 53 | #1,032 of 2,358 | 32 | 14.1 | $2.1M | 87 | 29 |
| Barbershops | 52 | #645 of 1,356 | 9 | 4.0 | $2.2M | 116 | Under 3 |
| Martial arts and dance studios | 49 | #721 of 1,334 | 10 | 4.4 | $1.6M | 78 | 3 |
| Gyms, studios and classes | 48 | #1,177 of 2,088 | 28 | 12.4 | $558K | 84 | 7 |
| Coffee shops and cafes | 47 | #1,135 of 2,063 | 23 | 10.2 | $3.6M | 97 | 14 |
| Fast food and sandwich shops | 47 | #1,273 of 2,222 | 32 | 14.1 | $2.6M | 85 | 45 |
| Pet grooming and boarding | 44 | #871 of 1,461 | 13 | 5.7 | $1.5M | 59 | Under 3 |
| Salons, barbers and spas | 44 | #1,546 of 2,385 | 114 | 50.4 | $173K | 82 | 11 |
| Collision repair and body shops | 43 | #839 of 1,327 | 12 | 5.3 | $1.7M | 55 | 4 |
| Physical therapy | 43 | #907 of 1,422 | 13 | 5.7 | $1.9M | 78 | 7 |
| Hair salons | 42 | #1,575 of 2,339 | 68 | 30.1 | $291K | 68 | 7 |
| Property management | 41 | #598 of 910 | 6 | 2.7 | Index only | 101 | 17 |
| Landscaping and lawn care | 41 | #982 of 1,493 | 19 | 8.4 | $1.7M | 59 | 26 |
| Bakeries and dessert shops | 41 | #1,255 of 1,889 | 22 | 9.7 | $3.8M | 91 | 17 |
| Sit-down restaurants | 41 | #1,590 of 2,405 | 126 | 55.7 | $657K | 99 | 53 |
| Car washes and detailing | 39 | #1,018 of 1,451 | 14 | 6.2 | $1.5M | 58 | 3 |
| Clothing and shoe stores | 39 | #1,436 of 2,087 | 37 | 16.4 | $1.1M | 88 | 20 |
| Pet stores | 38 | #673 of 974 | 7 | 3.1 | $2.8M | 61 | Under 3 |
| Restaurants and cafes | 38 | #1,706 of 2,405 | 249 | 110.1 | $333K | 90 | 113 |
| Lawn, cleaning and pest control | 37 | #1,366 of 1,771 | 31 | 13.7 | $1.1M | 63 | 42 |
| Clothing, shoes and laundry | 35 | #1,702 of 2,210 | 57 | 25.2 | $725K | 82 | 25 |
| Electricians | 33 | #946 of 1,160 | 12 | 5.3 | $5.3M | 44 | 19 |
| Optometrists and eye care | 33 | #1,048 of 1,302 | 15 | 6.6 | $1.6M | 52 | 4 |
| Primary care and pediatrics | 32 | #1,344 of 1,656 | 18 | 8.0 | $1.4M | 76 | 52 |
| Roofing and gutters | 31 | #986 of 1,177 | 18 | 8.0 | $3.5M | 42 | 6 |
| Auto repair and car care | 31 | #2,009 of 2,401 | 104 | 46.0 | $196K | 73 | 38 |
| Real estate | 30 | #2,079 of 2,229 | 111 | 49.1 | Index only | 70 | 59 |
| Pest control | 29 | #614 of 699 | 6 | 2.7 | $5.4M | 53 | 7 |
| Real estate agents and brokers | 29 | #2,062 of 2,176 | 101 | 44.7 | Index only | 61 | 36 |
| Dentists and orthodontists | 28 | #1,695 of 1,886 | 29 | 12.8 | $843K | 86 | 23 |
| Home repair trades | 28 | #1,892 of 2,057 | 63 | 27.9 | $1M | 42 | 61 |
| Auto repair shops | 28 | #2,081 of 2,378 | 62 | 27.4 | $330K | 74 | 32 |
| Nail salons | 27 | #1,179 of 1,328 | 20 | 8.8 | $988K | 59 | Under 3 |
| Doctors, dentists and clinics | 27 | #2,175 of 2,394 | 195 | 86.2 | $125K | 82 | 92 |
| HVAC and plumbing | 26 | #1,577 of 1,707 | 33 | 14.6 | $1.9M | 41 | 36 |
| Dry cleaners | Not scored | Not scored | 4 | 1.8 | $10.3M | 66 | 5 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $10.3M | 83 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.8 | $3.9M | 96 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.3 | $1.6M | 238 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 0.9 | $4.8M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.2M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $24.4M | Too few | Under 3 |
Household spending in Kerr County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.4M | $903 | 94 |
| Gasoline and other fuels | $66.1M | $2,924 | 113 |
| Food away from home | $82.8M | $3,662 | 90 |
| Groceries | $134.2M | $5,932 | 94 |
| Personal care products and services | $19.8M | $874 | 87 |
| Child care and other personal services | $9.5M | $422 | 73 |
| Memberships, classes and admissions | $15.6M | $691 | 70 |
| Medical and dental services | $24.4M | $1,081 | 84 |
| Pets | $19.4M | $859 | 94 |
| Clothing, shoes and related services | $41.3M | $1,828 | 89 |
| Vehicle insurance | $56.8M | $2,513 | 128 |
| Home repairs, maintenance and insurance | $63.9M | $2,823 | 94 |
| Lawn care, cleaning and other household services | $32.6M | $1,443 | 102 |
| Rent and homeowner costs | $335.2M | $14,824 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kerr County
- Population, 2025 estimate
- 54,037+2.5% since 2020
- Households
- 22,615
- Median age
- 48.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,103 sq. mi.
- People per square mile
- 48
- Median household income
- $69,395+23.9% vs. 2015–2019, before inflation
- Average household income
- $96,578
- Median home value
- $321,200
- Jobs located here
- 18,958
- Daytime population
- 49,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kerr County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kerr County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kerr County, TX growing?
Population estimates put Kerr County at 54,037 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 22,615 households. Against the 2015–2019 survey, median household income rose 23.9%, before inflation.
How much do households in Kerr County, TX spend?
Households in Kerr County spend about $335.2M a year on rent and homeowner costs, $134.2M on groceries and $82.8M on food away from home. Relative to the U.S., household spending in Kerr County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Which business types have the highest market scores in Kerr County, TX?
Of the business types scored in Kerr County, grocery stores (72), insurance agencies (70) and chiropractors (62) have the highest Groundwork market scores. For grocery stores, that ranks #360 of 2,070 scored counties.
How does Kerr County, TX compare with the U.S.?
Median household income in Kerr County is $69,395, 14% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $321,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (2.3 times the U.S. rate) and lowest for spas and skin care studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Kerr County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kerr County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kerr County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kerr County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.