Beauty and personal care · Small-town market · Texas
Nail salons in the Kerrville, TX area
The nail salons in the Kerrville, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #296 of 387 scored small-town markets
#14 of 30 scored small-town markets based in Texas
- Listings
- 20
- 12 chain locations (60%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.8M
- On personal care products and services · $874 a household
- Spending per listing
- $988K
- 41% below the U.S.
- Listings per 10k households
- 8.8
- 47% above the U.S.
- Population, 2025
- 54,037
- +2.5% since 2020
See the nail salons around any address in the Kerrville area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kerrville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Kerrville area has a Groundwork market score of 36 (lower middle): #296 of 387 scored small-town markets and #14 of 30 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Kerrville area comes to about $19.8M a year: $874 per household, 13% below the U.S. average. Spread across 20 nail salons, that is $988K per salon, 41% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 20 nail salons on map listings in the Kerrville area as of September 2026. Of those, 12 are chain locations, or 60%, against 27% across the U.S. That is 8.8 per 10,000 households, 47% above the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Kerrville area, since they leave out counts under 3. Population estimates show the Kerrville area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Kerrville area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kerrville area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 7.2 | 6.0 |
| Spending per listing | $988K | $1.3M | $1.7M |
| Households per official establishment | n/a | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +2.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $874 | $937 | $1,005 |
| Median household income | $69,395 | $78,476 | $80,734 |
| Groundwork market score | 36 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 59Businesses with no payroll
- Map listings, September 2026
- 2012 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Kerrville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kerrville area
- Population, 2025 estimate
- 54,037+2.5% since 2020
- Households
- 22,615
- Median age
- 48.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,103 sq. mi.
- People per square mile
- 48
- Median household income
- $69,395+23.9% vs. 2015–2019, before inflation
- Average household income
- $96,578
- Median home value
- $321,200
- Jobs located here
- 18,958
- Daytime population
- 49,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kerrville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Kerrville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for nail salons, numbered among those based in Texas, with the Kerrville area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, TX | 71 | 5 | 2.7 | $3M | +5.4% | #53 of 387 |
| 2Bonham, TX | 70 | 5 | 3.9 | $2.3M | +9.2% | #66 of 387 |
| 3Fredericksburg, TX | 66 | 6 | 5.2 | $1.8M | +6.6% | #93 of 387 |
| 4Granbury, TX | 65 | 15 | 5.9 | $1.6M | +13.6% | #97 of 387 |
| 5Brenham, TX | 55 | 9 | 5.8 | $1.5M | +7.0% | #170 of 387 |
| 6Corsicana, TX | 51 | 10 | 5.3 | $1.6M | +8.2% | #201 of 387 |
| 7Mineral Wells, TX | 51 | 6 | 5.3 | $1.6M | +8.2% | #202 of 387 |
| 8Athens, TX | 51 | 18 | 5.4 | $1.6M | +7.5% | #203 of 387 |
| 9Stephenville, TX | 50 | 8 | 4.8 | $1.8M | +2.8% | #210 of 387 |
| 10Paris, TX | 45 | 12 | 4.8 | $1.7M | +2.6% | #234 of 387 |
| 14Kerrville, TX | 36 | 20 | 8.8 | $988K | +2.5% | #296 of 387 |
Other business types in the Kerrville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons43
- Barbershops60
- Nail salons36
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Kerrville, TX area?
As of September 2026, map listings count 20 nail salons in the Kerrville area. 12 of them (60%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Kerrville area: counts under 3 are left out. Official counts also show 59 one-person businesses without payroll.
How much do households in the Kerrville, TX area spend on personal care products and services?
About $19.8M a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 20 nail salons on map listings, it comes to $988K per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 22,615 households in the Kerrville area and national spending patterns by income.
How does the Kerrville, TX area compare with the U.S. for nail salons?
The Kerrville area has 8.8 nail salons per 10,000 households, 47% above the U.S. rate of 6.0. Spending per salon is $988K, 41% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Kerrville area would have about 12, against 20 on map listings.
How fast is the Kerrville, TX area growing?
Population estimates put the Kerrville area at 54,037 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 22,615 households. Median household income in the Kerrville area is $69,395, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kerrville area scores 36 for nail salons (lower middle), #296 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kerrville area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Kerrville area
Screening a site or an acquisition in the Kerrville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kerrville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.