Beauty and personal care · County · Texas
Nail salons in Kendall County, TX
How Kendall County, TX compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #385 of 1,328 scored counties
#22 of 110 scored counties in Texas
- Listings
- 15
- 4 chain locations (27%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.8M
- On personal care products and services · $1,118 a household
- Spending per listing
- $1.3M
- 21% below the U.S.
- Listings per 10k households
- 8.5
- 42% above the U.S.
- Population, 2025
- 53,289
- +19.6% since 2020
See the nail salons around any address in Kendall County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Kendall County comes to about $19.8M a year: $1,118 per household, 11% above the U.S. average. That works out to $1.3M per salon, 21% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Kendall County has 15 nail salons on map listings as of September 2026. Of those, 4 are chain locations, or 27%, against 27% across the U.S. That is 8.5 per 10,000 households, 42% above the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Kendall County, since they leave out counts under 3. Official counts also show 21 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $254K has gone to businesses classed as nail salons in Kendall County.
Between 2020 and 2025, the population of Kendall County grew 19.6%, faster than the U.S. (+3.1%). For nail salons, Kendall County has a Groundwork market score of 61 (upper middle): #385 of 1,328 scored counties and #22 of 110 scored counties in Texas.
How Kendall County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kendall County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 7.2 | 6.0 |
| Spending per listing | $1.3M | $1.3M | $1.7M |
| Households per official establishment | n/a | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +19.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,118 | $937 | $1,005 |
| Median household income | $114,962 | $78,476 | $80,734 |
| Groundwork market score | 61 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 154 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $254K
SBA-backed loans to businesses classed as nail salons in Kendall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kendall County
- Population, 2025 estimate
- 53,289+19.6% since 2020
- Households
- 17,741
- Median age
- 43.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 663 sq. mi.
- People per square mile
- 73
- Median household income
- $114,962+35.7% vs. 2015–2019, before inflation
- Average household income
- $160,855
- Median home value
- $512,700
- Jobs located here
- 19,504
- Daytime population
- 47,486Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kendall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Kendall County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% | #10 of 1,328 |
| 2Medina County, TX | 76 | 6 | 3.4 | $2.7M | +11.4% | #73 of 1,328 |
| 3Guadalupe County, TX | 74 | 33 | 5.0 | $2M | +15.8% | #109 of 1,328 |
| 4Wise County, TX | 70 | 12 | 4.8 | $2.1M | +21.5% | #153 of 1,328 |
| 5Bastrop County, TX | 70 | 20 | 5.4 | $1.8M | +21.3% | #156 of 1,328 |
| 6Hays County, TX | 68 | 56 | 5.6 | $1.8M | +24.8% | #198 of 1,328 |
| 7Kaufman County, TX | 68 | 33 | 6.5 | $1.5M | +42.2% | #199 of 1,328 |
| 8Cherokee County, TX | 67 | 5 | 2.7 | $3M | +5.4% | #206 of 1,328 |
| 9Fannin County, TX | 67 | 5 | 3.9 | $2.3M | +9.2% | #214 of 1,328 |
| 10Parker County, TX | 67 | 33 | 5.8 | $1.8M | +23.5% | #223 of 1,328 |
| 22Kendall County, TX | 61 | 15 | 8.5 | $1.3M | +19.6% | #385 of 1,328 |
Other business types in Kendall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons64
- Barbershops54
- Nail salons61
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kendall County, TX?
Map listings as of September 2026 show 15 nail salons in Kendall County. 4 of them (27%) are chain locations. The listings count nail salons. No official count is published for nail salons in Kendall County: counts under 3 are left out. Official counts list 21 one-person businesses without payroll.
How much do households in Kendall County, TX spend on personal care products and services?
About $19.8M a year, or $1,118 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 17,741 households in Kendall County and national spending patterns by income.
How does Kendall County, TX compare with the U.S. for nail salons?
Kendall County has 8.5 nail salons per 10,000 households, 42% above the U.S. rate of 6.0. Spending per salon is $1.3M, 21% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Kendall County would have about 12, against 15 on map listings.
How fast is Kendall County, TX growing?
Population estimates put Kendall County at 53,289 people in 2025, up 19.6% since 2020, faster than the U.S. (+3.1%). It has 17,741 households. Median household income in Kendall County is $114,962, 42% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kendall County scores 61 for nail salons (upper middle), #385 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kendall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kendall County
Screening a site or an acquisition in Kendall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.