Small-town market profile · Texas
Jacksonville, TX area market data
Population, household spending and competition for 56 business types in the Jacksonville area, each scored against other small-town markets.
- Population, 2025
- 53,337
- +5.4% since 2020
- Households
- 18,185
- Median household income
- $61,261
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $169,300
- Jobs located here
- 14,759
- Highest market score
- 85
- Lawn, cleaning and pest control, #11 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Jacksonville area by name and distance, and the households and spending within reach. Or open the report at the center of the Jacksonville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 53,337 people live in the Jacksonville area, in 18,185 households. Population estimates show the Jacksonville area grew 5.4% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Jacksonville area is $61,261 a year, 24% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Jacksonville area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Jacksonville area are for lawn care, cleaning and pest control companies (85); salons, barbers and spas (80); and pizza places (78). The Jacksonville area ranks #11 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Jacksonville area is made up of one county, Cherokee County. For its number of households, the Jacksonville area has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (52% below the U.S. rate).
All 56 business types in the Jacksonville area
Highest Groundwork market score first. Each score compares the Jacksonville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 85 | #11 of 481 | 10 | 5.5 | $2.5M | 146 | 14 |
| Salons, barbers and spas | 80 | #11 of 538 | 45 | 24.7 | $328K | 154 | 3 |
| Pizza | 78 | #24 of 520 | 9 | 4.9 | $6.9M | 135 | 28 |
| Insurance agencies | 78 | #61 of 537 | 23 | 12.6 | $2M | 163 | 17 |
| HVAC and plumbing | 77 | #21 of 476 | 8 | 4.4 | $6M | 125 | 12 |
| Pet businesses | 77 | #22 of 527 | 18 | 9.9 | $810K | 92 | 6 |
| Hair salons | 76 | #24 of 538 | 22 | 12.1 | $672K | 156 | Under 3 |
| Clothing, shoes and laundry | 75 | #68 of 536 | 26 | 14.3 | $1.2M | 137 | 4 |
| Landscaping and lawn care | 73 | #46 of 399 | 8 | 4.4 | $3.1M | 105 | 14 |
| Chiropractors | 72 | #33 of 426 | 5 | 2.7 | $3.7M | 155 | Under 3 |
| Doctors, dentists and clinics | 72 | #74 of 538 | 81 | 44.5 | $228K | 150 | 28 |
| Real estate agents and brokers | 71 | #45 of 533 | 27 | 14.8 | Index only | 173 | 7 |
| Nail salons | 71 | #53 of 387 | 5 | 2.7 | $3M | 177 | Under 3 |
| Child care and preschools | 71 | #70 of 454 | 7 | 3.8 | $989K | 99 | 8 |
| Home repair trades | 70 | #55 of 526 | 19 | 10.4 | $2.5M | 103 | 23 |
| Spas and skin care | 70 | #61 of 504 | 9 | 4.9 | $1.6M | 188 | Under 3 |
| Clothing and shoe stores | 70 | #101 of 536 | 22 | 12.1 | $1.4M | 112 | 4 |
| Dentists and orthodontists | 69 | #87 of 526 | 12 | 6.6 | $1.5M | 157 | 8 |
| Real estate | 68 | #63 of 536 | 34 | 18.7 | Index only | 173 | 14 |
| Collision repair and body shops | 68 | #69 of 387 | 6 | 3.3 | $2.8M | 91 | 3 |
| Veterinarians | 68 | #75 of 398 | 6 | 3.3 | $2.4M | 89 | 6 |
| Primary care and pediatrics | 68 | #92 of 458 | 6 | 3.3 | $3.1M | 173 | 20 |
| Optometrists and eye care | 67 | #74 of 400 | 5 | 2.7 | $3.7M | 118 | Under 3 |
| Restaurants and cafes | 66 | #115 of 538 | 172 | 94.6 | $359K | 97 | 61 |
| Martial arts and dance studios | 65 | #82 of 378 | 5 | 2.7 | $2.2M | 109 | Under 3 |
| Auto repair shops | 65 | #118 of 538 | 42 | 23.1 | $400K | 90 | 4 |
| Grocery stores | 64 | #114 of 506 | 14 | 7.7 | $7.4M | 79 | 5 |
| Auto repair and car care | 64 | #145 of 538 | 74 | 40.7 | $227K | 84 | 13 |
| Funeral homes | 63 | #103 of 365 | 9 | 4.9 | $321K | 47 | 3 |
| Sit-down restaurants | 63 | #138 of 538 | 94 | 51.7 | $657K | 99 | 24 |
| Property management | 59 | #57 of 180 | 6 | 3.3 | Index only | 76 | 4 |
| Fast food and sandwich shops | 59 | #194 of 537 | 27 | 14.8 | $2.3M | 75 | 28 |
| Roofing and gutters | 57 | #107 of 288 | 8 | 4.4 | $6M | 70 | 3 |
| Car washes and detailing | 56 | #168 of 441 | 8 | 4.4 | $2.1M | 83 | Under 3 |
| Gyms, studios and classes | 55 | #212 of 535 | 18 | 9.9 | $610K | 92 | Under 3 |
| Coffee shops and cafes | 53 | #235 of 529 | 18 | 9.9 | $3.4M | 93 | 9 |
| Barbershops | 52 | #186 of 377 | 8 | 4.4 | $1.8M | 98 | Under 3 |
| Grocery and convenience stores | 52 | #273 of 538 | 44 | 24.2 | $2.3M | 69 | 13 |
| Gas stations | 50 | #281 of 536 | 47 | 25.8 | $1.2M | 49 | 24 |
| Tire shops | 46 | #248 of 431 | 15 | 8.2 | $1.1M | 45 | 3 |
| Bakeries and dessert shops | 44 | #321 of 507 | 20 | 11.0 | $3.1M | 75 | 9 |
| Convenience stores | 44 | #341 of 529 | 23 | 12.6 | $4.5M | 57 | 8 |
| Gyms | 43 | #337 of 506 | 13 | 7.1 | $845K | 65 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.2 | $3.6M | 143 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.6 | $15.9M | 132 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $10.4M | 83 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $5.6M | 41 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $12.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $7.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.5 | $18.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Jacksonville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.8M | $923 | 96 |
| Gasoline and other fuels | $55M | $3,025 | 117 |
| Food away from home | $61.8M | $3,396 | 83 |
| Groceries | $103M | $5,666 | 90 |
| Personal care products and services | $14.8M | $813 | 81 |
| Child care and other personal services | $6.9M | $381 | 66 |
| Memberships, classes and admissions | $11M | $604 | 61 |
| Medical and dental services | $18.5M | $1,017 | 79 |
| Pets | $14.6M | $801 | 88 |
| Clothing, shoes and related services | $31.3M | $1,719 | 84 |
| Vehicle insurance | $47M | $2,585 | 132 |
| Home repairs, maintenance and insurance | $47.6M | $2,618 | 87 |
| Lawn care, cleaning and other household services | $24.6M | $1,351 | 96 |
| Rent and homeowner costs | $254.8M | $14,009 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jacksonville area
- Population, 2025 estimate
- 53,337+5.4% since 2020
- Households
- 18,185
- Median age
- 39.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 1,053 sq. mi.
- People per square mile
- 49
- Median household income
- $61,261+27.1% vs. 2015–2019, before inflation
- Average household income
- $81,667
- Median home value
- $169,300
- Jobs located here
- 14,759
- Daytime population
- 45,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jacksonville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jacksonville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jacksonville area 1
- Cherokee County, TX51,886 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Jacksonville, TX area growing?
Population estimates put the Jacksonville area at 53,337 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Against the 2015–2019 survey, median household income rose 27.1%, before inflation.
How much do households in the Jacksonville, TX area spend?
Households in the Jacksonville area spend about $254.8M a year on rent and homeowner costs, $103M on groceries and $61.8M on food away from home. Relative to the U.S., household spending in the Jacksonville area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Jacksonville, TX area?
Of the business types scored in the Jacksonville area, lawn care, cleaning and pest control companies (85); salons, barbers and spas (80); and pizza places (78) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #11 of 481 scored small-town markets.
How does the Jacksonville, TX area compare with the U.S.?
Median household income in the Jacksonville area is $61,261, 24% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for real estate agents and brokers (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Jacksonville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jacksonville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Jacksonville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jacksonville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.