Small-town market profile · Texas
El Campo, TX area market data
How the El Campo area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,060
- +1.2% since 2020
- Households
- 15,890
- Median household income
- $66,924
- +38.5% vs. 2015–2019, before inflation
- Median home value
- $189,900
- Jobs located here
- 15,145
- Highest market score
- 82
- Lawn, cleaning and pest control, #15 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the El Campo area by name and distance, and the households and spending within reach. Or open the report at the center of the El Campo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The El Campo area has an estimated 42,060 people and 15,890 households. Population estimates put the population change in the El Campo area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). Median household income in the El Campo area is $66,924, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.5%, before inflation.
Relative to the U.S., household spending in the El Campo area runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in the El Campo area, lawn care, cleaning and pest control companies (82); coffee shops and cafes (76); and roofing and gutter companies (66) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #15 of 481 scored small-town markets.
The El Campo area is made up of one county, Wharton County. Against the U.S., map listings per household run highest for tire shops (2.7 times the U.S. rate) and lowest for spas and skin care studios (45% below the U.S. rate).
All 56 business types in the El Campo area
Highest Groundwork market score first. Each score compares the El Campo area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 82 | #15 of 481 | 8 | 5.0 | $2.8M | 170 | 13 |
| Coffee shops and cafes | 76 | #22 of 529 | 12 | 7.6 | $4.8M | 130 | 3 |
| Roofing and gutters | 66 | #54 of 288 | 5 | 3.1 | $8.9M | 105 | 3 |
| Pizza | 66 | #106 of 520 | 9 | 5.7 | $6.4M | 126 | 31 |
| Bakeries and dessert shops | 60 | #152 of 507 | 16 | 10.1 | $3.6M | 87 | 3 |
| Spas and skin care | 58 | #164 of 504 | 10 | 6.3 | $1.4M | 157 | Under 3 |
| Auto repair shops | 58 | #187 of 538 | 38 | 23.9 | $402K | 90 | 12 |
| Real estate agents and brokers | 53 | #222 of 533 | 27 | 17.0 | Index only | 159 | 12 |
| Insurance agencies | 53 | #234 of 537 | 27 | 17.0 | $1.6M | 124 | 25 |
| Pet businesses | 53 | #238 of 527 | 22 | 13.8 | $621K | 71 | 9 |
| Real estate | 52 | #243 of 536 | 34 | 21.4 | Index only | 159 | 21 |
| Collision repair and body shops | 51 | #175 of 387 | 5 | 3.1 | $3.1M | 99 | 6 |
| Child care and preschools | 50 | #233 of 454 | 11 | 6.9 | $610K | 61 | 8 |
| Clothing, shoes and laundry | 50 | #270 of 536 | 37 | 23.3 | $782K | 89 | 10 |
| Electricians | 49 | #163 of 295 | 7 | 4.4 | $6.3M | 53 | 12 |
| Veterinarians | 48 | #222 of 398 | 9 | 5.7 | $1.5M | 56 | 5 |
| Doctors, dentists and clinics | 47 | #300 of 538 | 106 | 66.7 | $162K | 106 | 36 |
| Clothing and shoe stores | 46 | #311 of 536 | 30 | 18.9 | $965K | 76 | 10 |
| Hair salons | 46 | #318 of 538 | 43 | 27.1 | $320K | 74 | 4 |
| Primary care and pediatrics | 44 | #286 of 458 | 11 | 6.9 | $1.6M | 87 | 20 |
| Restaurants and cafes | 44 | #339 of 538 | 195 | 122.7 | $295K | 80 | 66 |
| Grocery stores | 43 | #333 of 506 | 17 | 10.7 | $5.5M | 59 | 7 |
| Auto repair and car care | 43 | #344 of 538 | 76 | 47.8 | $201K | 75 | 23 |
| Salons, barbers and spas | 43 | #366 of 538 | 80 | 50.3 | $172K | 81 | 7 |
| Optometrists and eye care | 42 | #268 of 400 | 7 | 4.4 | $2.4M | 78 | Under 3 |
| Martial arts and dance studios | 41 | #254 of 378 | 7 | 4.4 | $1.6M | 77 | Under 3 |
| Gas stations | 41 | #372 of 536 | 40 | 25.2 | $1.2M | 52 | 25 |
| HVAC and plumbing | 40 | #343 of 476 | 20 | 12.6 | $2.2M | 47 | 14 |
| Sit-down restaurants | 40 | #380 of 538 | 113 | 71.1 | $509K | 77 | 30 |
| Gyms, studios and classes | 40 | #383 of 535 | 21 | 13.2 | $517K | 78 | Under 3 |
| Fast food and sandwich shops | 39 | #375 of 537 | 32 | 20.1 | $1.8M | 59 | 31 |
| Home repair trades | 39 | #395 of 526 | 32 | 20.1 | $1.4M | 57 | 29 |
| Tire shops | 37 | #327 of 431 | 16 | 10.1 | $954K | 38 | 3 |
| Funeral homes | 35 | #281 of 365 | 9 | 5.7 | $265K | 39 | Under 3 |
| Barbershops | 35 | #284 of 377 | 11 | 6.9 | $1.3M | 66 | Under 3 |
| Gyms | 35 | #412 of 506 | 14 | 8.8 | $775K | 60 | Under 3 |
| Chiropractors | 32 | #366 of 426 | 11 | 6.9 | $1.6M | 65 | Under 3 |
| Grocery and convenience stores | 32 | #445 of 538 | 56 | 35.2 | $1.7M | 49 | 20 |
| Convenience stores | 31 | #435 of 529 | 32 | 20.1 | $2.9M | 37 | 13 |
| Car washes and detailing | 30 | #379 of 441 | 11 | 6.9 | $1.4M | 55 | 4 |
| Dentists and orthodontists | 30 | #455 of 526 | 21 | 13.2 | $816K | 83 | 13 |
| Nail salons | 29 | #325 of 387 | 15 | 9.4 | $917K | 55 | Under 3 |
| Dry cleaners | Not scored | Not scored | 5 | 3.1 | $5.8M | 37 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 5 | 3.1 | $3.1M | 22 | 3 |
| Pest control | Not scored | Not scored | 4 | 2.5 | $5.7M | 56 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.5 | $3.4M | 134 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 2.5 | $4.3M | 178 | 3 |
| Property management | Not scored | Not scored | 4 | 2.5 | Index only | 105 | 7 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.6M | 101 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $11.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.3 | $11.4M | Too few | 13 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $28.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the El Campo area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.3M | $961 | 100 |
| Gasoline and other fuels | $49.2M | $3,093 | 119 |
| Food away from home | $57.6M | $3,623 | 89 |
| Groceries | $93.6M | $5,891 | 93 |
| Personal care products and services | $13.8M | $865 | 86 |
| Child care and other personal services | $6.7M | $422 | 73 |
| Memberships, classes and admissions | $10.9M | $683 | 69 |
| Medical and dental services | $17.1M | $1,078 | 84 |
| Pets | $13.7M | $859 | 94 |
| Clothing, shoes and related services | $28.9M | $1,822 | 89 |
| Vehicle insurance | $42.1M | $2,651 | 135 |
| Home repairs, maintenance and insurance | $44.4M | $2,796 | 93 |
| Lawn care, cleaning and other household services | $22.8M | $1,435 | 101 |
| Rent and homeowner costs | $233.8M | $14,716 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the El Campo area
- Population, 2025 estimate
- 42,060+1.2% since 2020
- Households
- 15,890
- Median age
- 37.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 1,086 sq. mi.
- People per square mile
- 38
- Median household income
- $66,924+38.5% vs. 2015–2019, before inflation
- Average household income
- $95,050
- Median home value
- $189,900
- Jobs located here
- 15,145
- Daytime population
- 34,718Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the El Campo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the El Campo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the El Campo area 1
- Wharton County, TX41,794 people
Other markets based in Texas 12
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- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the El Campo, TX area growing?
Population estimates put the El Campo area at 42,060 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,890 households. Median household income rose 38.5% from the 2015–2019 survey, before inflation.
How much do households in the El Campo, TX area spend?
Households in the El Campo area spend about $233.8M a year on rent and homeowner costs, $93.6M on groceries and $57.6M on food away from home. Set against the U.S., households in the El Campo area spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in the El Campo, TX area?
The highest Groundwork market scores in the El Campo area are for lawn care, cleaning and pest control companies (82); coffee shops and cafes (76); and roofing and gutter companies (66). The El Campo area ranks #15 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the El Campo, TX area compare with the U.S.?
The median household income in the El Campo area is $66,924 a year, 17% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,900, against $332,700 for the U.S. For its number of households, the El Campo area has the most map listings, relative to the U.S., for tire shops (2.7 times the U.S. rate) and the fewest for spas and skin care studios (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the El Campo area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the El Campo area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the El Campo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the El Campo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.