Small-town market profile · Texas
Dumas, TX area market data
How the Dumas area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,891
- +3.0% since 2020
- Households
- 7,157
- Median household income
- $61,762
- +12.6% vs. 2015–2019, before inflation
- Median home value
- $152,600
- Jobs located here
- 11,742
- Highest market score
- 77
- Real estate, #21 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Dumas area by name and distance, and the households and spending within reach. Or open the report at the center of the Dumas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Dumas area has an estimated 21,891 people and 7,157 households. Population estimates put the population change in the Dumas area from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). Median household income in the Dumas area is $61,762, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.6%, before inflation.
Relative to the U.S., household spending in the Dumas area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Dumas area, real estate businesses (77), gyms and studios (66) and real estate agents and brokers (63) have the highest Groundwork market scores. For real estate businesses, that ranks #21 of 536 scored small-town markets.
The Dumas area is made up of one county, Moore County. Against the U.S., map listings per household run highest for convenience stores (3.3 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in the Dumas area
Highest Groundwork market score first. Each score compares the Dumas area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 77 | #21 of 536 | 10 | 14.0 | Index only | 228 | 4 |
| Gyms, studios and classes | 66 | #85 of 535 | 5 | 7.0 | $812K | 123 | Under 3 |
| Real estate agents and brokers | 63 | #101 of 533 | 10 | 14.0 | Index only | 181 | 4 |
| Doctors, dentists and clinics | 61 | #160 of 538 | 35 | 48.9 | $203K | 133 | 14 |
| Grocery stores | 56 | #208 of 506 | 5 | 7.0 | $8.1M | 87 | 3 |
| Insurance agencies | 55 | #219 of 537 | 12 | 16.8 | $1.5M | 123 | 12 |
| Home repair trades | 54 | #217 of 526 | 8 | 11.2 | $2.3M | 94 | 12 |
| Gas stations | 53 | #234 of 536 | 11 | 15.4 | $2M | 82 | 16 |
| Clothing and shoe stores | 46 | #310 of 536 | 12 | 16.8 | $1M | 79 | Under 3 |
| Spas and skin care | 44 | #320 of 504 | 6 | 8.4 | $957K | 109 | Under 3 |
| Clothing, shoes and laundry | 44 | #324 of 536 | 17 | 23.8 | $710K | 81 | Under 3 |
| Auto repair shops | 40 | #378 of 538 | 25 | 34.9 | $261K | 59 | 7 |
| Sit-down restaurants | 39 | #386 of 538 | 38 | 53.1 | $630K | 95 | 18 |
| Salons, barbers and spas | 39 | #401 of 538 | 30 | 41.9 | $191K | 90 | Under 3 |
| Coffee shops and cafes | 38 | #395 of 529 | 10 | 14.0 | $2.4M | 65 | 4 |
| Fast food and sandwich shops | 37 | #394 of 537 | 13 | 18.2 | $1.8M | 60 | 14 |
| Gyms | 37 | #397 of 506 | 5 | 7.0 | $812K | 62 | Under 3 |
| Hair salons | 35 | #436 of 538 | 18 | 25.2 | $319K | 74 | Under 3 |
| Bakeries and dessert shops | 34 | #423 of 507 | 13 | 18.2 | $1.8M | 44 | 4 |
| Grocery and convenience stores | 33 | #437 of 538 | 26 | 36.3 | $1.6M | 46 | 6 |
| Convenience stores | 32 | #430 of 529 | 19 | 26.5 | $2.1M | 27 | 3 |
| Restaurants and cafes | 32 | #446 of 538 | 84 | 117.4 | $285K | 77 | 37 |
| HVAC and plumbing | 31 | #418 of 476 | 7 | 9.8 | $2.6M | 55 | 9 |
| Auto repair and car care | 30 | #454 of 538 | 47 | 65.7 | $139K | 52 | 13 |
| Dentists and orthodontists | 29 | #463 of 526 | 9 | 12.6 | $791K | 80 | 6 |
| Car washes and detailing | Not scored | Not scored | 4 | 5.6 | $1.6M | 65 | 3 |
| Pizza | Not scored | Not scored | 4 | 5.6 | $6M | 118 | 14 |
| Tire shops | Not scored | Not scored | 4 | 5.6 | $1.6M | 65 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.2 | $1.9M | 101 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.2 | $2.4M | 99 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.2 | $2.2M | 71 | 4 |
| Laundromats | Not scored | Not scored | 3 | 4.2 | $4M | 32 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 4.2 | $1.9M | 115 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 4.2 | $1.9M | 214 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.2 | $2.4M | 133 | 8 |
| Child care and preschools | Not scored | Not scored | 2 | 2.8 | $1.3M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 2 | 2.8 | $424K | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.8 | $4.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.8 | $3.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.8 | $2.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $18.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.4 | $9.5M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $9.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $5.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.4 | $7.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Dumas area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.5M | $913 | 95 |
| Gasoline and other fuels | $21.6M | $3,017 | 116 |
| Food away from home | $23.9M | $3,345 | 82 |
| Groceries | $40.4M | $5,646 | 89 |
| Personal care products and services | $5.7M | $802 | 80 |
| Child care and other personal services | $2.5M | $353 | 61 |
| Memberships, classes and admissions | $4.1M | $567 | 58 |
| Medical and dental services | $7.1M | $995 | 77 |
| Pets | $5.6M | $789 | 87 |
| Clothing, shoes and related services | $12.1M | $1,686 | 82 |
| Vehicle insurance | $18.5M | $2,587 | 132 |
| Home repairs, maintenance and insurance | $18.3M | $2,553 | 85 |
| Lawn care, cleaning and other household services | $9.5M | $1,331 | 94 |
| Rent and homeowner costs | $98.8M | $13,807 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Dumas area
- Population, 2025 estimate
- 21,891+3.0% since 2020
- Households
- 7,157
- Median age
- 32.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 900 sq. mi.
- People per square mile
- 24
- Median household income
- $61,762+12.6% vs. 2015–2019, before inflation
- Average household income
- $79,252
- Median home value
- $152,600
- Jobs located here
- 11,742
- Daytime population
- 22,454Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dumas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Dumas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Dumas area 1
- Moore County, TX21,373 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Dumas, TX area growing?
Population estimates put the Dumas area at 21,891 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 7,157 households. Median household income rose 12.6% from the 2015–2019 survey, before inflation.
How much do households in the Dumas, TX area spend?
Households in the Dumas area spend about $98.8M a year on rent and homeowner costs, $40.4M on groceries and $23.9M on food away from home. Set against the U.S., households in the Dumas area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Dumas, TX area?
The highest Groundwork market scores in the Dumas area are for real estate businesses (77), gyms and studios (66) and real estate agents and brokers (63). The Dumas area ranks #21 of 536 scored small-town markets for real estate businesses.
How does the Dumas, TX area compare with the U.S.?
The median household income in the Dumas area is $61,762 a year, 23% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,600, against $332,700 for the U.S. For its number of households, the Dumas area has the most map listings, relative to the U.S., for convenience stores (3.3 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in the Dumas area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dumas area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Dumas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dumas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.