Beauty and personal care · Small-town market · Texas
Hair salons in the Dumas, TX area
The hair salons in the Dumas, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #436 of 538 scored small-town markets
#27 of 41 scored small-town markets based in Texas
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.7M
- On personal care products and services · $802 a household
- Spending per listing
- $319K
- 26% below the U.S.
- Listings per 10k households
- 25.2
- 8% above the U.S.
- Population, 2025
- 21,891
- +3.0% since 2020
See the hair salons around any address in the Dumas area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dumas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Dumas area is 35 (lower middle), #436 of 538 scored small-town markets and #27 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Households in the Dumas area spend about $5.7M a year on personal care products and services, or $802 per household, 20% below the U.S. average. That works out to $319K per salon, 26% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Dumas area has 18 hair salons on map listings as of September 2026. Chain locations make up 22% of them, against 14% across the U.S. Per 10,000 households, that is 25.2, 8% above the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in the Dumas area, since they leave out counts under 3. Between 2020 and 2025, the population of the Dumas area grew 3.0%, in step with the U.S. (+3.1%).
How the Dumas area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dumas area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 26.3 | 23.4 |
| Spending per listing | $319K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +3.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $802 | $937 | $1,005 |
| Median household income | $61,762 | $78,476 | $80,734 |
| Groundwork market score | 35 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Dumas area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dumas area
- Population, 2025 estimate
- 21,891+3.0% since 2020
- Households
- 7,157
- Median age
- 32.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 900 sq. mi.
- People per square mile
- 24
- Median household income
- $61,762+12.6% vs. 2015–2019, before inflation
- Average household income
- $79,252
- Median home value
- $152,600
- Jobs located here
- 11,742
- Daytime population
- 22,454Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dumas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Dumas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for hair salons, numbered among those based in Texas, with the Dumas area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, TX | 77 | 31 | 18.8 | $486K | +6.5% | #23 of 538 |
| 2Jacksonville, TX | 76 | 22 | 12.1 | $672K | +5.4% | #24 of 538 |
| 3Andrews, TX | 73 | 11 | 16.1 | $563K | +1.6% | #39 of 538 |
| 4Bonham, TX | 72 | 18 | 14.1 | $625K | +9.2% | #43 of 538 |
| 5Huntsville, TX | 66 | 42 | 16.1 | $463K | +9.5% | #85 of 538 |
| 6Corsicana, TX | 65 | 39 | 20.5 | $402K | +8.2% | #100 of 538 |
| 7Brenham, TX | 64 | 38 | 24.5 | $367K | +7.0% | #115 of 538 |
| 8Granbury, TX | 63 | 64 | 25.1 | $383K | +13.6% | #125 of 538 |
| 9Athens, TX | 61 | 75 | 22.3 | $372K | +7.5% | #148 of 538 |
| 10Mineral Wells, TX | 55 | 23 | 20.5 | $405K | +8.2% | #218 of 538 |
| 27Dumas, TX | 35 | 18 | 25.2 | $319K | +3.0% | #436 of 538 |
Other business types in the Dumas area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons35
- Barbershops
- Nail salons
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Dumas, TX area?
Map listings as of September 2026 show 18 hair salons in the Dumas area. 4 of them (22%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Dumas area: counts under 3 are left out. Official counts also show 53 one-person businesses without payroll.
How much do households in the Dumas, TX area spend on personal care products and services?
About $5.7M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 18 hair salons on map listings, it comes to $319K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 7,157 households in the Dumas area and national spending patterns by income.
How does the Dumas, TX area compare with the U.S. for hair salons?
The Dumas area has 25.2 hair salons per 10,000 households, 8% above the U.S. rate of 23.4. Spending per salon is $319K, 26% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Dumas area would have about 13, against 18 on map listings.
How fast is the Dumas, TX area growing?
Population estimates put the Dumas area at 21,891 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 7,157 households. Median household income in the Dumas area is $61,762, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dumas area scores 35 for hair salons (lower middle), #436 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dumas area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Dumas area
Screening a site or an acquisition in the Dumas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dumas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.