Beauty and personal care · County · Texas
Hair salons in Caldwell County, TX
How Caldwell County, TX compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #143 of 2,339 scored counties
#10 of 159 scored counties in Texas
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $14.2M
- On personal care products and services · $855 a household
- Spending per listing
- $593K
- 38% above the U.S.
- Listings per 10k households
- 14.4
- 38% below the U.S.
- Population, 2025
- 55,150
- +20.0% since 2020
See the hair salons around any address in Caldwell County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Caldwell County is 76 (high), #143 of 2,339 scored counties and #10 of 159 scored counties in Texas. That puts it in the top 10% of counties for hair salons.
Household spending on personal care products and services in Caldwell County comes to about $14.2M a year: $855 per household, 15% below the U.S. average. Spread across 24 hair salons, that is $593K per salon, 38% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 24 hair salons on map listings in Caldwell County as of September 2026. Of those, 5 are chain locations, or 21%, against 14% across the U.S. That is 14.4 per 10,000 households, 38% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in Caldwell County classed as beauty salons. That is one for every 3,329 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $809K has gone to businesses classed as beauty salons in Caldwell County. Between 2020 and 2025, the population of Caldwell County grew 20.0%, faster than the U.S. (+3.1%).
How Caldwell County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caldwell County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 26.3 | 23.4 |
| Spending per listing | $593K | $356K | $430K |
| Households per official establishment | 3,329 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +20.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $855 | $937 | $1,005 |
| Median household income | $69,758 | $78,476 | $80,734 |
| Groundwork market score | 76 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 11
- Annual payroll, 2023
- $375K
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $809K
SBA-backed loans to businesses classed as beauty salons in Caldwell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caldwell County
- Population, 2025 estimate
- 55,150+20.0% since 2020
- Households
- 16,647
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 545 sq. mi.
- People per square mile
- 89
- Median household income
- $69,758+28.8% vs. 2015–2019, before inflation
- Average household income
- $87,260
- Median home value
- $240,500
- Jobs located here
- 9,455
- Daytime population
- 36,190Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caldwell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Caldwell County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
Other business types in Caldwell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons76
- Barbershops65
- Nail salons46
- Spas and skin care78
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Caldwell County, TX?
As of September 2026, map listings count 24 hair salons in Caldwell County. 5 of them (21%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 93 one-person businesses have no payroll, by official counts.
How much do households in Caldwell County, TX spend on personal care products and services?
About $14.2M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 24 hair salons on map listings, it comes to $593K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 16,647 households in Caldwell County and national spending patterns by income.
How does Caldwell County, TX compare with the U.S. for hair salons?
Caldwell County has 14.4 hair salons per 10,000 households, 38% below the U.S. rate of 23.4. Spending per salon is $593K, 38% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Caldwell County would have about 33, against 24 on map listings. There is one business with payroll in the industry for every 3,329 households, against one for every 1,535 across the U.S.
How fast is Caldwell County, TX growing?
Population estimates put Caldwell County at 55,150 people in 2025, up 20.0% since 2020, faster than the U.S. (+3.1%). It has 16,647 households. Median household income in Caldwell County is $69,758, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caldwell County scores 76 for hair salons (high), #143 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caldwell County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Caldwell County
Screening a site or an acquisition in Caldwell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.