Small-town market profile · Texas
Brownwood, TX area market data
Population, household spending and competition for 56 business types in the Brownwood area, each scored against other small-town markets.
- Population, 2025
- 38,711
- +1.7% since 2020
- Households
- 14,972
- Median household income
- $57,470
- +18.8% vs. 2015–2019, before inflation
- Median home value
- $158,900
- Jobs located here
- 14,839
- Highest market score
- 81
- Landscaping and lawn care, #14 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Brownwood area by name and distance, and the households and spending within reach. Or open the report at the center of the Brownwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,711 people live in the Brownwood area, in 14,972 households. Between 2020 and 2025, the population of the Brownwood area grew 1.7%, slower than the U.S. (+3.1%). The median household income in the Brownwood area is $57,470 a year, 29% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Brownwood area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in the Brownwood area are for landscaping and lawn care companies (81); funeral homes (75); and lawn care, cleaning and pest control companies (68). The Brownwood area ranks #14 of 399 scored small-town markets for landscaping and lawn care companies.
The Brownwood area is made up of one county, Brown County. For its number of households, the Brownwood area has the most map listings, relative to the U.S., for car washes and detailers (2.5 times the U.S. rate) and the fewest for bakeries and dessert shops (26% below the U.S. rate).
All 56 business types in the Brownwood area
Highest Groundwork market score first. Each score compares the Brownwood area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 81 | #14 of 399 | 5 | 3.3 | $3.9M | 132 | 5 |
| Funeral homes | 75 | #48 of 365 | 6 | 4.0 | $444K | 65 | Under 3 |
| Lawn, cleaning and pest control | 68 | #76 of 481 | 12 | 8.0 | $1.6M | 96 | 8 |
| Chiropractors | 62 | #122 of 426 | 5 | 3.3 | $2.9M | 121 | 3 |
| Grocery stores | 62 | #132 of 506 | 8 | 5.3 | $10.3M | 111 | 5 |
| Bakeries and dessert shops | 53 | #223 of 507 | 11 | 7.3 | $4.4M | 105 | 6 |
| Child care and preschools | 51 | #224 of 454 | 6 | 4.0 | $840K | 84 | 8 |
| Pet grooming and boarding | 48 | #212 of 387 | 7 | 4.7 | $1.6M | 64 | Under 3 |
| Coffee shops and cafes | 46 | #306 of 529 | 15 | 10.0 | $3.2M | 86 | 6 |
| Grocery and convenience stores | 45 | #334 of 538 | 41 | 27.4 | $2M | 59 | 7 |
| Insurance agencies | 44 | #319 of 537 | 32 | 21.4 | $1.1M | 87 | 17 |
| Optometrists and eye care | 42 | #269 of 400 | 6 | 4.0 | $2.4M | 77 | 3 |
| Pizza | 42 | #330 of 520 | 11 | 7.3 | $4.4M | 86 | 34 |
| Pet businesses | 42 | #371 of 527 | 24 | 16.0 | $472K | 54 | 6 |
| Clothing and shoe stores | 41 | #347 of 536 | 24 | 16.0 | $1M | 80 | 10 |
| Clothing, shoes and laundry | 41 | #352 of 536 | 33 | 22.0 | $742K | 84 | 10 |
| Physical therapy | 39 | #285 of 400 | 7 | 4.7 | $2.1M | 86 | Under 3 |
| Auto repair shops | 39 | #383 of 538 | 32 | 21.4 | $387K | 87 | 19 |
| Gas stations | 39 | #390 of 536 | 30 | 20.0 | $1.4M | 57 | 20 |
| Hair salons | 39 | #396 of 538 | 34 | 22.7 | $340K | 79 | 5 |
| Real estate | 39 | #406 of 536 | 52 | 34.7 | Index only | 90 | 14 |
| Martial arts and dance studios | 37 | #283 of 378 | 5 | 3.3 | $1.6M | 80 | Under 3 |
| Tire shops | 36 | #328 of 431 | 7 | 4.7 | $1.8M | 71 | Under 3 |
| Real estate agents and brokers | 36 | #452 of 533 | 46 | 30.7 | Index only | 80 | 9 |
| Salons, barbers and spas | 35 | #446 of 538 | 63 | 42.1 | $184K | 86 | 10 |
| Pet stores | 34 | #176 of 220 | 6 | 4.0 | $1.9M | 42 | Under 3 |
| Nail salons | 34 | #307 of 387 | 8 | 5.3 | $1.4M | 87 | Under 3 |
| Auto repair and car care | 34 | #423 of 538 | 64 | 42.7 | $193K | 72 | 23 |
| Primary care and pediatrics | 33 | #357 of 458 | 14 | 9.4 | $1M | 58 | 18 |
| Restaurants and cafes | 33 | #437 of 538 | 152 | 101.5 | $316K | 85 | 71 |
| Sit-down restaurants | 33 | #444 of 538 | 86 | 57.4 | $559K | 84 | 30 |
| Fast food and sandwich shops | 32 | #435 of 537 | 22 | 14.7 | $2.2M | 72 | 34 |
| Doctors, dentists and clinics | 32 | #439 of 538 | 133 | 88.8 | $109K | 72 | 36 |
| Convenience stores | 30 | #441 of 529 | 24 | 16.0 | $3.4M | 44 | Under 3 |
| Dentists and orthodontists | 29 | #460 of 526 | 17 | 11.4 | $855K | 87 | 12 |
| Veterinarians | 28 | #344 of 398 | 10 | 6.7 | $1.1M | 42 | 6 |
| Roofing and gutters | 27 | #265 of 288 | 9 | 6.0 | $4.1M | 49 | 4 |
| Home repair trades | 27 | #494 of 526 | 28 | 18.7 | $1.3M | 55 | 33 |
| Car washes and detailing | 26 | #405 of 441 | 14 | 9.4 | $884K | 35 | 3 |
| Gyms, studios and classes | 26 | #488 of 535 | 20 | 13.4 | $404K | 61 | Under 3 |
| Spas and skin care | 25 | #470 of 504 | 18 | 12.0 | $643K | 73 | Under 3 |
| Collision repair and body shops | 23 | #362 of 387 | 7 | 4.7 | $1.8M | 57 | 7 |
| HVAC and plumbing | 23 | #463 of 476 | 18 | 12.0 | $2.1M | 43 | 19 |
| Gyms | 23 | #473 of 506 | 14 | 9.4 | $577K | 44 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 5 | 3.3 | $2.5M | 18 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 2.7 | $6.1M | 39 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.7 | $4.8M | 47 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.7 | Index only | 91 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $6.4M | 101 | 3 |
| Barbershops | Not scored | Not scored | 2 | 1.3 | $5.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $37.2M | Too few | 10 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $24.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Brownwood area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.4M | $826 | 86 |
| Gasoline and other fuels | $41M | $2,736 | 105 |
| Food away from home | $48M | $3,208 | 79 |
| Groceries | $82.4M | $5,502 | 87 |
| Personal care products and services | $11.6M | $773 | 77 |
| Child care and other personal services | $5M | $337 | 58 |
| Memberships, classes and admissions | $8.1M | $539 | 55 |
| Medical and dental services | $14.5M | $971 | 75 |
| Pets | $11.3M | $756 | 83 |
| Clothing, shoes and related services | $24.5M | $1,635 | 80 |
| Vehicle insurance | $35.1M | $2,347 | 120 |
| Home repairs, maintenance and insurance | $37.2M | $2,488 | 82 |
| Lawn care, cleaning and other household services | $19.3M | $1,291 | 91 |
| Rent and homeowner costs | $201.8M | $13,477 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brownwood area
- Population, 2025 estimate
- 38,711+1.7% since 2020
- Households
- 14,972
- Median age
- 42.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 945 sq. mi.
- People per square mile
- 41
- Median household income
- $57,470+18.8% vs. 2015–2019, before inflation
- Average household income
- $75,477
- Median home value
- $158,900
- Jobs located here
- 14,839
- Daytime population
- 36,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brownwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brownwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brownwood area 1
- Brown County, TX38,347 people
Other markets based in Texas 12
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- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
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- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Brownwood, TX area growing?
Population estimates put the Brownwood area at 38,711 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 14,972 households. Against the 2015–2019 survey, median household income rose 18.8%, before inflation.
How much do households in the Brownwood, TX area spend?
Households in the Brownwood area spend about $201.8M a year on rent and homeowner costs, $82.4M on groceries and $48M on food away from home. Relative to the U.S., household spending in the Brownwood area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in the Brownwood, TX area?
Of the business types scored in the Brownwood area, landscaping and lawn care companies (81); funeral homes (75); and lawn care, cleaning and pest control companies (68) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #14 of 399 scored small-town markets.
How does the Brownwood, TX area compare with the U.S.?
Median household income in the Brownwood area is $57,470, 29% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.5 times the U.S. rate) and lowest for bakeries and dessert shops (26% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Brownwood area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brownwood area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Brownwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brownwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.