County profile · Texas
Brown County, TX market data
Population, household spending and competition for 56 business types in Brown County, each scored against other counties.
- Population, 2025
- 38,711
- +1.7% since 2020
- Households
- 14,972
- Median household income
- $57,470
- +18.8% vs. 2015–2019, before inflation
- Median home value
- $158,900
- Jobs located here
- 14,839
- Highest market score
- 73
- Landscaping and lawn care, #176 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Brown County by name and distance, and the households and spending within reach. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,711 people live in Brown County, in 14,972 households. Population estimates put the population change in Brown County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). The median household income in Brown County is $57,470 a year, 29% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Brown County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Brown County are for landscaping and lawn care companies (73); lawn care, cleaning and pest control companies (63); and funeral homes (61). Brown County ranks #176 of 1,493 scored counties for landscaping and lawn care companies.
Brown County is part of the Brownwood area. For its number of households, Brown County has the most map listings, relative to the U.S., for car washes and detailers (2.5 times the U.S. rate) and the fewest for bakeries and dessert shops (26% below the U.S. rate).
All 56 business types in Brown County
Highest Groundwork market score first. Each score compares Brown County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 73 | #176 of 1,493 | 5 | 3.3 | $3.9M | 132 | 5 |
| Lawn, cleaning and pest control | 63 | #400 of 1,771 | 12 | 8.0 | $1.6M | 96 | 8 |
| Funeral homes | 61 | #469 of 1,472 | 6 | 4.0 | $444K | 65 | Under 3 |
| Chiropractors | 57 | #540 of 1,490 | 5 | 3.3 | $2.9M | 121 | 3 |
| Grocery stores | 57 | #770 of 2,070 | 8 | 5.3 | $10.3M | 111 | 5 |
| Bakeries and dessert shops | 49 | #960 of 1,889 | 11 | 7.3 | $4.4M | 105 | 6 |
| Child care and preschools | 44 | #973 of 1,611 | 6 | 4.0 | $840K | 84 | 8 |
| Grocery and convenience stores | 43 | #1,499 of 2,402 | 41 | 27.4 | $2M | 59 | 7 |
| Coffee shops and cafes | 42 | #1,323 of 2,063 | 15 | 10.0 | $3.2M | 86 | 6 |
| Pet businesses | 40 | #1,544 of 2,200 | 24 | 16.0 | $472K | 54 | 6 |
| Insurance agencies | 39 | #1,508 of 2,272 | 32 | 21.4 | $1.1M | 87 | 17 |
| Real estate | 38 | #1,744 of 2,229 | 52 | 34.7 | Index only | 90 | 14 |
| Hair salons | 38 | #1,744 of 2,339 | 34 | 22.7 | $340K | 79 | 5 |
| Pizza | 36 | #1,588 of 2,090 | 11 | 7.3 | $4.4M | 86 | 34 |
| Real estate agents and brokers | 36 | #1,820 of 2,176 | 46 | 30.7 | Index only | 80 | 9 |
| Pet grooming and boarding | 35 | #1,078 of 1,461 | 7 | 4.7 | $1.6M | 64 | Under 3 |
| Clothing, shoes and laundry | 35 | #1,700 of 2,210 | 33 | 22.0 | $742K | 84 | 10 |
| Physical therapy | 34 | #1,122 of 1,422 | 7 | 4.7 | $2.1M | 86 | Under 3 |
| Clothing and shoe stores | 34 | #1,595 of 2,087 | 24 | 16.0 | $1M | 80 | 10 |
| Gas stations | 34 | #1,834 of 2,358 | 30 | 20.0 | $1.4M | 57 | 20 |
| Salons, barbers and spas | 34 | #2,001 of 2,385 | 63 | 42.1 | $184K | 86 | 10 |
| Optometrists and eye care | 32 | #1,054 of 1,302 | 6 | 4.0 | $2.4M | 77 | 3 |
| Auto repair shops | 32 | #1,936 of 2,378 | 32 | 21.4 | $387K | 87 | 19 |
| Tire shops | 31 | #1,222 of 1,530 | 7 | 4.7 | $1.8M | 71 | Under 3 |
| Nail salons | 30 | #1,137 of 1,328 | 8 | 5.3 | $1.4M | 87 | Under 3 |
| Martial arts and dance studios | 30 | #1,141 of 1,334 | 5 | 3.3 | $1.6M | 80 | Under 3 |
| Primary care and pediatrics | 30 | #1,384 of 1,656 | 14 | 9.4 | $1M | 58 | 18 |
| Dentists and orthodontists | 29 | #1,663 of 1,886 | 17 | 11.4 | $855K | 87 | 12 |
| Auto repair and car care | 28 | #2,093 of 2,401 | 64 | 42.7 | $193K | 72 | 23 |
| Doctors, dentists and clinics | 28 | #2,163 of 2,394 | 133 | 88.8 | $109K | 72 | 36 |
| Fast food and sandwich shops | 27 | #1,924 of 2,222 | 22 | 14.7 | $2.2M | 72 | 34 |
| Restaurants and cafes | 27 | #2,127 of 2,405 | 152 | 101.5 | $316K | 85 | 71 |
| Sit-down restaurants | 27 | #2,152 of 2,405 | 86 | 57.4 | $559K | 84 | 30 |
| Convenience stores | 26 | #1,913 of 2,261 | 24 | 16.0 | $3.4M | 44 | Under 3 |
| Veterinarians | 23 | #1,339 of 1,485 | 10 | 6.7 | $1.1M | 42 | 6 |
| Roofing and gutters | 22 | #1,106 of 1,177 | 9 | 6.0 | $4.1M | 49 | 4 |
| Home repair trades | 22 | #1,976 of 2,057 | 28 | 18.7 | $1.3M | 55 | 33 |
| Car washes and detailing | 21 | #1,361 of 1,451 | 14 | 9.4 | $884K | 35 | 3 |
| Spas and skin care | 21 | #1,680 of 1,769 | 18 | 12.0 | $643K | 73 | Under 3 |
| Pet stores | 20 | #902 of 974 | 6 | 4.0 | $1.9M | 42 | Under 3 |
| Gyms, studios and classes | 20 | #1,974 of 2,088 | 20 | 13.4 | $404K | 61 | Under 3 |
| Collision repair and body shops | 19 | #1,269 of 1,327 | 7 | 4.7 | $1.8M | 57 | 7 |
| HVAC and plumbing | 18 | #1,672 of 1,707 | 18 | 12.0 | $2.1M | 43 | 19 |
| Gyms | 18 | #1,689 of 1,792 | 14 | 9.4 | $577K | 44 | Under 3 |
| Oil change and quick lube | 13 | #466 of 479 | 5 | 3.3 | $2.5M | 18 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 2.7 | $6.1M | 39 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.7 | $4.8M | 47 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.7 | Index only | 91 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $6.4M | 101 | 3 |
| Barbershops | Not scored | Not scored | 2 | 1.3 | $5.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $37.2M | Too few | 10 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $24.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Brown County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.4M | $826 | 86 |
| Gasoline and other fuels | $41M | $2,736 | 105 |
| Food away from home | $48M | $3,208 | 79 |
| Groceries | $82.4M | $5,502 | 87 |
| Personal care products and services | $11.6M | $773 | 77 |
| Child care and other personal services | $5M | $337 | 58 |
| Memberships, classes and admissions | $8.1M | $539 | 55 |
| Medical and dental services | $14.5M | $971 | 75 |
| Pets | $11.3M | $756 | 83 |
| Clothing, shoes and related services | $24.5M | $1,635 | 80 |
| Vehicle insurance | $35.1M | $2,347 | 120 |
| Home repairs, maintenance and insurance | $37.2M | $2,488 | 82 |
| Lawn care, cleaning and other household services | $19.3M | $1,291 | 91 |
| Rent and homeowner costs | $201.8M | $13,477 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Brown County
- Population, 2025 estimate
- 38,711+1.7% since 2020
- Households
- 14,972
- Median age
- 42.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 945 sq. mi.
- People per square mile
- 41
- Median household income
- $57,470+18.8% vs. 2015–2019, before inflation
- Average household income
- $75,477
- Median home value
- $158,900
- Jobs located here
- 14,839
- Daytime population
- 36,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Brown County, TX growing?
Population estimates put Brown County at 38,711 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 14,972 households. Against the 2015–2019 survey, median household income rose 18.8%, before inflation.
How much do households in Brown County, TX spend?
Households in Brown County spend about $201.8M a year on rent and homeowner costs, $82.4M on groceries and $48M on food away from home. Relative to the U.S., household spending in Brown County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Brown County, TX?
Of the business types scored in Brown County, landscaping and lawn care companies (73); lawn care, cleaning and pest control companies (63); and funeral homes (61) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #176 of 1,493 scored counties.
How does Brown County, TX compare with the U.S.?
Median household income in Brown County is $57,470, 29% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.5 times the U.S. rate) and lowest for bakeries and dessert shops (26% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Brown County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.