Fitness and classes · Small-town market · Texas
Gyms and studios in the Brownwood, TX area
How the Brownwood, TX area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #488 of 535 scored small-town markets
#30 of 40 scored small-town markets based in Texas
- Listings
- 20
- 4 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.1M
- On memberships, classes and admissions · $539 a household
- Spending per listing
- $404K
- 39% below the U.S.
- Listings per 10k households
- 13.4
- 10% below the U.S.
- Population, 2025
- 38,711
- +1.7% since 2020
See the gyms and studios around any address in the Brownwood area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brownwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Brownwood area has a Groundwork market score of 26 (lower middle): #488 of 535 scored small-town markets and #30 of 40 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
At $539 per household (45% below the U.S. average), households in the Brownwood area spend about $8.1M a year on memberships, classes and admissions. Spread across 20 gyms and studios, that is $404K per location, 39% below the U.S. figure of $662K.
The Brownwood area has 20 gyms and studios on map listings as of September 2026. 4 of them (20%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 13.4, 10% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Brownwood area, since they leave out counts under 3. Population estimates show the Brownwood area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Brownwood area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brownwood area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.4 | 15.0 | 14.9 |
| Spending per listing | $404K | $539K | $662K |
| Households per official establishment | n/a | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +8.2% |
| Population growth, 2020–2025 | +1.7% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $539 | $810 | $983 |
| Median household income | $57,470 | $78,476 | $80,734 |
| Groundwork market score | 26 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 204 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Brownwood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brownwood area
- Population, 2025 estimate
- 38,711+1.7% since 2020
- Households
- 14,972
- Median age
- 42.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 945 sq. mi.
- People per square mile
- 41
- Median household income
- $57,470+18.8% vs. 2015–2019, before inflation
- Average household income
- $75,477
- Median home value
- $158,900
- Jobs located here
- 14,839
- Daytime population
- 36,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brownwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Brownwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for gyms and studios, numbered among those based in Texas, with the Brownwood area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corsicana, TX | 70 | 16 | 8.4 | $733K | +8.2% | #54 of 535 |
| 2Palestine, TX | 67 | 14 | 8.0 | $711K | +3.2% | #80 of 535 |
| 3Dumas, TX | 66 | 5 | 7.0 | $812K | +3.0% | #85 of 535 |
| 4Athens, TX | 64 | 30 | 8.9 | $704K | +7.5% | #111 of 535 |
| 5Port Lavaca, TX | 62 | 6 | 6.9 | $1M | −2.3% | #123 of 535 |
| 6Bay City, TX | 61 | 13 | 8.4 | $719K | +0.5% | #136 of 535 |
| 7Fredericksburg, TX | 60 | 18 | 15.6 | $535K | +6.6% | #157 of 535 |
| 8Gainesville, TX | 57 | 23 | 13.9 | $544K | +6.5% | #190 of 535 |
| 9Jacksonville, TX | 55 | 18 | 9.9 | $610K | +5.4% | #212 of 535 |
| 10Bonham, TX | 55 | 17 | 13.3 | $539K | +9.2% | #217 of 535 |
| 30Brownwood, TX | 26 | 20 | 13.4 | $404K | +1.7% | #488 of 535 |
Other business types in the Brownwood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes26
- Gyms23
- Yoga, Pilates and fitness studios
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Brownwood, TX area?
Map listings as of September 2026 show 20 gyms and studios in the Brownwood area. 4 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Brownwood area: counts under 3 are left out.
How much do households in the Brownwood, TX area spend on memberships, classes and admissions?
About $8.1M a year, or $539 per household. That is 45% below the U.S. average (an index of 55, where 100 is the U.S. average). Spread across the 20 gyms and studios on map listings, it comes to $404K per location. It is estimated from the incomes of the 14,972 households in the Brownwood area and national spending patterns by income.
How does the Brownwood, TX area compare with the U.S. for gyms and studios?
The Brownwood area has 13.4 gyms and studios per 10,000 households, 10% below the U.S. rate of 14.9. Spending per location is $404K, 39% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Brownwood area would have about 12, against 20 on map listings.
How fast is the Brownwood, TX area growing?
Population estimates put the Brownwood area at 38,711 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 14,972 households. The median household income in the Brownwood area is $57,470 a year, 29% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brownwood area scores 26 for gyms and studios (lower middle), #488 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brownwood area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Brownwood area
Screening a site or an acquisition in the Brownwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brownwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.