Small-town market profile · Texas
Borger, TX area market data
How the Borger area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,633
- −4.5% since 2020
- Households
- 7,000
- Median household income
- $67,228
- +28.0% vs. 2015–2019, before inflation
- Median home value
- $119,100
- Jobs located here
- 7,541
- Highest market score
- 68
- Real estate, #59 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Borger area by name and distance, and the households and spending within reach. Or open the report at the center of the Borger area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Borger area has an estimated 19,633 people and 7,000 households. Between 2020 and 2025, the population of the Borger area declined 4.5%, against +3.1% for the U.S. Median household income in the Borger area is $67,228, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.
Relative to the U.S., household spending in the Borger area runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in the Borger area, real estate businesses (68), insurance agencies (63) and real estate agents and brokers (59) have the highest Groundwork market scores. For real estate businesses, that ranks #59 of 536 scored small-town markets.
The Borger area is made up of one county, Hutchinson County. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for medical and dental practices (41% below the U.S. rate).
All 56 business types in the Borger area
Highest Groundwork market score first. Each score compares the Borger area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 68 | #59 of 536 | 9 | 12.9 | Index only | 259 | 3 |
| Insurance agencies | 63 | #160 of 537 | 13 | 18.6 | $1.5M | 119 | 4 |
| Real estate agents and brokers | 59 | #141 of 533 | 8 | 11.4 | Index only | 232 | Under 3 |
| Doctors, dentists and clinics | 56 | #213 of 538 | 35 | 50.0 | $212K | 139 | 8 |
| Pet businesses | 55 | #208 of 527 | 8 | 11.4 | $740K | 84 | Under 3 |
| Gas stations | 49 | #285 of 536 | 14 | 20.0 | $1.6M | 68 | 9 |
| Primary care and pediatrics | 45 | #275 of 458 | 5 | 7.1 | $1.5M | 83 | 4 |
| Home repair trades | 44 | #332 of 526 | 8 | 11.4 | $2.3M | 97 | 13 |
| Pizza | 41 | #341 of 520 | 5 | 7.1 | $5M | 99 | 18 |
| Grocery and convenience stores | 41 | #371 of 538 | 19 | 27.1 | $2.2M | 64 | 4 |
| Clothing, shoes and laundry | 38 | #379 of 536 | 18 | 25.7 | $695K | 79 | 3 |
| Salons, barbers and spas | 36 | #430 of 538 | 25 | 35.7 | $239K | 112 | Under 3 |
| Clothing and shoe stores | 35 | #404 of 536 | 15 | 21.4 | $835K | 66 | 3 |
| Spas and skin care | 30 | #444 of 504 | 6 | 8.6 | $994K | 113 | Under 3 |
| HVAC and plumbing | 28 | #441 of 476 | 6 | 8.6 | $3.1M | 66 | 8 |
| Dentists and orthodontists | 28 | #467 of 526 | 9 | 12.9 | $824K | 84 | 4 |
| Coffee shops and cafes | 28 | #484 of 529 | 9 | 12.9 | $2.8M | 75 | 5 |
| Gyms | 27 | #460 of 506 | 5 | 7.1 | $911K | 70 | Under 3 |
| Hair salons | 27 | #489 of 538 | 16 | 22.9 | $373K | 87 | Under 3 |
| Funeral homes | 26 | #321 of 365 | 5 | 7.1 | $235K | 35 | Under 3 |
| Bakeries and dessert shops | 26 | #469 of 507 | 8 | 11.4 | $3.1M | 76 | 5 |
| Convenience stores | 23 | #471 of 529 | 14 | 20.0 | $2.9M | 37 | Under 3 |
| Sit-down restaurants | 23 | #507 of 538 | 49 | 70.0 | $513K | 77 | 16 |
| Fast food and sandwich shops | 22 | #485 of 537 | 13 | 18.6 | $1.9M | 63 | 18 |
| Auto repair shops | 21 | #505 of 538 | 23 | 32.9 | $303K | 68 | 10 |
| Restaurants and cafes | 21 | #511 of 538 | 89 | 127.1 | $283K | 76 | 39 |
| Gyms, studios and classes | 19 | #507 of 535 | 10 | 14.3 | $455K | 69 | Under 3 |
| Tire shops | 17 | #408 of 431 | 5 | 7.1 | $1.4M | 56 | 4 |
| Chiropractors | 16 | #424 of 426 | 5 | 7.1 | $1.5M | 62 | Under 3 |
| Auto repair and car care | 16 | #519 of 538 | 40 | 57.1 | $174K | 65 | 16 |
| Collision repair and body shops | 12 | #385 of 387 | 5 | 7.1 | $1.4M | 45 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 5.7 | $2.5M | 146 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.7 | $1.1M | 56 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.7 | $1.5M | 58 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.3 | $951K | 95 | 4 |
| Grocery stores | Not scored | Not scored | 3 | 4.3 | $13.6M | 147 | 4 |
| Nail salons | Not scored | Not scored | 3 | 4.3 | $2M | 119 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.3 | $2.5M | 103 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.3 | $2M | 73 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.9 | $3.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.9 | $4.9M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $12.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $18.8M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 1.4 | $9.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $9.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $18.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.4 | $4.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Borger area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7M | $996 | 104 |
| Gasoline and other fuels | $22.8M | $3,255 | 125 |
| Food away from home | $25.2M | $3,594 | 88 |
| Groceries | $40.9M | $5,849 | 93 |
| Personal care products and services | $6M | $852 | 85 |
| Child care and other personal services | $2.9M | $407 | 70 |
| Memberships, classes and admissions | $4.6M | $651 | 66 |
| Medical and dental services | $7.4M | $1,059 | 82 |
| Pets | $5.9M | $846 | 93 |
| Clothing, shoes and related services | $12.5M | $1,788 | 87 |
| Vehicle insurance | $19.5M | $2,782 | 142 |
| Home repairs, maintenance and insurance | $18.8M | $2,685 | 89 |
| Lawn care, cleaning and other household services | $9.8M | $1,401 | 99 |
| Rent and homeowner costs | $101.1M | $14,440 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Borger area
- Population, 2025 estimate
- 19,633−4.5% since 2020
- Households
- 7,000
- Median age
- 39.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 887 sq. mi.
- People per square mile
- 23
- Median household income
- $67,228+28.0% vs. 2015–2019, before inflation
- Average household income
- $86,061
- Median home value
- $119,100
- Jobs located here
- 7,541
- Daytime population
- 18,790Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Borger area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Borger area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Borger area 1
- Hutchinson County, TX20,184 people
Other markets based in Texas 12
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- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Borger, TX area growing?
Population estimates put the Borger area at 19,633 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 7,000 households. Median household income rose 28.0% from the 2015–2019 survey, before inflation.
How much do households in the Borger, TX area spend?
Households in the Borger area spend about $101.1M a year on rent and homeowner costs, $40.9M on groceries and $25.2M on food away from home. Set against the U.S., households in the Borger area spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in the Borger, TX area?
The highest Groundwork market scores in the Borger area are for real estate businesses (68), insurance agencies (63) and real estate agents and brokers (59). The Borger area ranks #59 of 536 scored small-town markets for real estate businesses.
How does the Borger, TX area compare with the U.S.?
The median household income in the Borger area is $67,228 a year, 17% below the U.S. median of $80,734. The population fell 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $119,100, against $332,700 for the U.S. For its number of households, the Borger area has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for medical and dental practices (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in the Borger area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Borger area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Borger area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Borger area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.