Food and drink · Small-town market · Texas
Sit-down restaurants in the Borger, TX area
The sit-down restaurants in the Borger, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #507 of 538 scored small-town markets
#34 of 41 scored small-town markets based in Texas
- Listings
- 49
- 10 chain locations (20%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $25.2M
- On food away from home · $3,594 a household
- Spending per listing
- $513K
- 23% below the U.S.
- Listings per 10k households
- 70.0
- 14% above the U.S.
- Population, 2025
- 19,633
- −4.5% since 2020
See the sit-down restaurants around any address in the Borger area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Borger area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, the Borger area has a Groundwork market score of 23 (low): #507 of 538 scored small-town markets and #34 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Borger area comes to about $25.2M a year: $3,594 per household, 12% below the U.S. average. That works out to $513K per restaurant, 23% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 49 sit-down restaurants on map listings in the Borger area as of September 2026. Of those, 10 are chain locations, or 20%, against 29% across the U.S. That is 70.0 per 10,000 households, 14% above the U.S. rate of 61.3.
Official counts show 16 businesses with payroll classed as full-service restaurants in the Borger area in 2023. That is one for every 438 households, against one for every 500 across the U.S. Population estimates show the Borger area declined 4.5% from 2020 to 2025, against +3.1% for the U.S.
How the Borger area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Borger area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 70.0 | 69.0 | 61.3 |
| Spending per listing | $513K | $575K | $664K |
| Households per official establishment | 438 | 528 | 500 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +1.5% |
| Population growth, 2020–2025 | −4.5% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,594 | $3,970 | $4,070 |
| Median household income | $67,228 | $78,476 | $80,734 |
| Groundwork market score | 23 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 300
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 4910 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in the Borger area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Borger area
- Population, 2025 estimate
- 19,633−4.5% since 2020
- Households
- 7,000
- Median age
- 39.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 887 sq. mi.
- People per square mile
- 23
- Median household income
- $67,228+28.0% vs. 2015–2019, before inflation
- Average household income
- $86,061
- Median home value
- $119,100
- Jobs located here
- 7,541
- Daytime population
- 18,790Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Borger area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Borger area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for sit-down restaurants, numbered among those based in Texas, with the Borger area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 80 | 64 | 50.1 | $738K | +9.2% | #19 of 538 |
| 2Granbury, TX | 74 | 134 | 52.5 | $776K | +13.6% | #52 of 538 |
| 3Andrews, TX | 69 | 38 | 55.5 | $690K | +1.6% | #83 of 538 |
| 4Corsicana, TX | 64 | 108 | 56.7 | $607K | +8.2% | #128 of 538 |
| 5Jacksonville, TX | 63 | 94 | 51.7 | $657K | +5.4% | #138 of 538 |
| 6Paris, TX | 56 | 119 | 47.6 | $702K | +2.6% | #209 of 538 |
| 7Lufkin, TX | 53 | 175 | 54.2 | $615K | +1.9% | #242 of 538 |
| 8Gainesville, TX | 53 | 105 | 63.5 | $605K | +6.5% | #243 of 538 |
| 9Huntsville, TX | 51 | 130 | 50.0 | $618K | +9.5% | #260 of 538 |
| 10Kerrville, TX | 49 | 126 | 55.7 | $657K | +2.5% | #274 of 538 |
| 34Borger, TX | 23 | 49 | 70.0 | $513K | −4.5% | #507 of 538 |
Other business types in the Borger area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes21
- Sit-down restaurants23
- Fast food and sandwich shops22
- Pizza41
- Coffee shops and cafes28
- Bakeries and dessert shops26
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Borger, TX area?
As of September 2026, map listings count 49 sit-down restaurants in the Borger area. 10 of them (20%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 16 businesses with payroll classed as full-service restaurants in 2023.
How much do households in the Borger, TX area spend on food away from home?
About $25.2M a year, or $3,594 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 49 sit-down restaurants on map listings, it comes to $513K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 7,000 households in the Borger area and national spending patterns by income.
How does the Borger, TX area compare with the U.S. for sit-down restaurants?
The Borger area has 70.0 sit-down restaurants per 10,000 households, 14% above the U.S. rate of 61.3. Spending per restaurant is $513K, 23% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Borger area would have about 38, against 49 on map listings. There is one business with payroll in the industry for every 438 households, against one for every 500 across the U.S.
How fast is the Borger, TX area growing?
Population estimates put the Borger area at 19,633 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 7,000 households. Median household income in the Borger area is $67,228, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Borger area scores 23 for sit-down restaurants (low), #507 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Borger area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Borger area
Screening a site or an acquisition in the Borger area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Borger area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.