Small-town market profile · Texas
Bonham, TX area market data
Population, household spending and competition for 56 business types in the Bonham area, each scored against other small-town markets.
- Population, 2025
- 39,265
- +9.2% since 2020
- Households
- 12,767
- Median household income
- $72,295
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $233,700
- Jobs located here
- 8,151
- Highest market score
- 88
- Lawn, cleaning and pest control, #3 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Bonham area by name and distance, and the households and spending within reach. Or open the report at the center of the Bonham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,265 people live in the Bonham area, in 12,767 households. Between 2020 and 2025, the population of the Bonham area grew 9.2%, faster than the U.S. (+3.1%). The median household income in the Bonham area is $72,295 a year, 10% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Bonham area spend the most on vehicle insurance (an index of 148, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
The highest Groundwork market scores in the Bonham area are for lawn care, cleaning and pest control companies (88); gas stations (88); and landscaping and lawn care companies (87). The Bonham area ranks #3 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Bonham area is made up of one county, Fannin County. For its number of households, the Bonham area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.8 times the U.S. rate) and the fewest for medical and dental practices (61% below the U.S. rate).
All 56 business types in the Bonham area
Highest Groundwork market score first. Each score compares the Bonham area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 88 | #3 of 481 | 9 | 7.0 | $2.1M | 123 | 5 |
| Gas stations | 88 | #6 of 536 | 16 | 12.5 | $2.7M | 114 | 14 |
| Landscaping and lawn care | 87 | #5 of 399 | 6 | 4.7 | $3.1M | 106 | 5 |
| Pizza | 86 | #5 of 520 | 9 | 7.0 | $5.3M | 103 | 13 |
| Doctors, dentists and clinics | 85 | #11 of 538 | 42 | 32.9 | $333K | 218 | 16 |
| Restaurants and cafes | 85 | #14 of 538 | 117 | 91.6 | $404K | 109 | 30 |
| Grocery stores | 82 | #22 of 506 | 8 | 6.3 | $9.5M | 102 | 3 |
| Real estate | 80 | #11 of 536 | 23 | 18.0 | Index only | 192 | 7 |
| Sit-down restaurants | 80 | #19 of 538 | 64 | 50.1 | $738K | 111 | 13 |
| Fast food and sandwich shops | 79 | #36 of 537 | 18 | 14.1 | $2.6M | 86 | 13 |
| Insurance agencies | 79 | #54 of 537 | 14 | 11.0 | $2.6M | 211 | 15 |
| Salons, barbers and spas | 72 | #42 of 538 | 38 | 29.8 | $296K | 139 | 7 |
| Hair salons | 72 | #43 of 538 | 18 | 14.1 | $625K | 145 | 6 |
| Funeral homes | 72 | #54 of 365 | 5 | 3.9 | $432K | 64 | 3 |
| Clothing, shoes and laundry | 72 | #86 of 536 | 24 | 18.8 | $990K | 112 | Under 3 |
| Real estate agents and brokers | 71 | #44 of 533 | 19 | 14.9 | Index only | 184 | 7 |
| Chiropractors | 70 | #54 of 426 | 5 | 3.9 | $2.8M | 117 | 3 |
| Bakeries and dessert shops | 70 | #58 of 507 | 12 | 9.4 | $3.9M | 95 | 4 |
| Coffee shops and cafes | 70 | #62 of 529 | 14 | 11.0 | $3.4M | 91 | 4 |
| Nail salons | 70 | #66 of 387 | 5 | 3.9 | $2.3M | 135 | Under 3 |
| Barbershops | 69 | #78 of 377 | 5 | 3.9 | $2.3M | 119 | Under 3 |
| Clothing and shoe stores | 69 | #108 of 536 | 19 | 14.9 | $1.3M | 98 | Under 3 |
| Spas and skin care | 67 | #83 of 504 | 9 | 7.0 | $1.3M | 143 | Under 3 |
| Veterinarians | 67 | #83 of 398 | 6 | 4.7 | $1.9M | 69 | 4 |
| Roofing and gutters | 64 | #65 of 288 | 6 | 4.7 | $6.1M | 72 | Under 3 |
| Auto repair and car care | 64 | #143 of 538 | 56 | 43.9 | $242K | 90 | 19 |
| Tire shops | 63 | #129 of 431 | 7 | 5.5 | $1.9M | 77 | Under 3 |
| Home repair trades | 60 | #145 of 526 | 20 | 15.7 | $1.8M | 75 | 19 |
| Pet businesses | 59 | #159 of 527 | 26 | 20.4 | $434K | 49 | 4 |
| Dentists and orthodontists | 58 | #200 of 526 | 14 | 11.0 | $999K | 102 | 6 |
| Grocery and convenience stores | 56 | #233 of 538 | 37 | 29.0 | $2.1M | 61 | 8 |
| HVAC and plumbing | 55 | #185 of 476 | 11 | 8.6 | $3.3M | 70 | 12 |
| Gyms, studios and classes | 55 | #217 of 535 | 17 | 13.3 | $539K | 81 | Under 3 |
| Gyms | 50 | #256 of 506 | 11 | 8.6 | $833K | 64 | Under 3 |
| Auto repair shops | 50 | #289 of 538 | 43 | 33.7 | $315K | 71 | 14 |
| Pet grooming and boarding | 49 | #208 of 387 | 13 | 10.2 | $867K | 34 | Under 3 |
| Convenience stores | 48 | #308 of 529 | 21 | 16.4 | $3.6M | 46 | 5 |
| Child care and preschools | Not scored | Not scored | 3 | 2.3 | $1.9M | 189 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.3 | $12.2M | 101 | 7 |
| Laundromats | Not scored | Not scored | 3 | 2.3 | $7.9M | 63 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.3 | $3.1M | 151 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.8M | 83 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.3 | $4.7M | 262 | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.3 | $3.1M | 75 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.6 | $6.8M | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $9.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.6 | $7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 0.8 | $13.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $23.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $13.6M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $14M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $18.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bonham area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.6M | $1,062 | 111 |
| Gasoline and other fuels | $43.4M | $3,403 | 131 |
| Food away from home | $47.3M | $3,702 | 91 |
| Groceries | $76M | $5,953 | 94 |
| Personal care products and services | $11.3M | $881 | 88 |
| Child care and other personal services | $5.7M | $445 | 77 |
| Memberships, classes and admissions | $9.2M | $718 | 73 |
| Medical and dental services | $14M | $1,096 | 85 |
| Pets | $11.3M | $883 | 97 |
| Clothing, shoes and related services | $23.8M | $1,862 | 91 |
| Vehicle insurance | $37.1M | $2,905 | 148 |
| Home repairs, maintenance and insurance | $36.5M | $2,855 | 95 |
| Lawn care, cleaning and other household services | $18.6M | $1,459 | 103 |
| Rent and homeowner costs | $191.1M | $14,965 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bonham area
- Population, 2025 estimate
- 39,265+9.2% since 2020
- Households
- 12,767
- Median age
- 41.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 878 sq. mi.
- People per square mile
- 43
- Median household income
- $72,295+32.3% vs. 2015–2019, before inflation
- Average household income
- $96,771
- Median home value
- $233,700
- Jobs located here
- 8,151
- Daytime population
- 28,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bonham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bonham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bonham area 1
- Fannin County, TX37,326 people
Other markets based in Texas 12
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- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
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- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Bonham, TX area growing?
Population estimates put the Bonham area at 39,265 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 12,767 households. Against the 2015–2019 survey, median household income rose 32.3%, before inflation.
How much do households in the Bonham, TX area spend?
Households in the Bonham area spend about $191.1M a year on rent and homeowner costs, $76M on groceries and $47.3M on food away from home. Relative to the U.S., household spending in the Bonham area runs highest on vehicle insurance (an index of 148, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Which business types have the highest market scores in the Bonham, TX area?
Of the business types scored in the Bonham area, lawn care, cleaning and pest control companies (88); gas stations (88); and landscaping and lawn care companies (87) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #3 of 481 scored small-town markets.
How does the Bonham, TX area compare with the U.S.?
Median household income in the Bonham area is $72,295, 10% below the U.S. median of $80,734. The population rose 9.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $233,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.8 times the U.S. rate) and lowest for medical and dental practices (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Bonham area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bonham area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bonham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bonham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.