Small-town market profile · Tennessee
Paris, TN area market data
How the Paris area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,896
- +2.3% since 2020
- Households
- 13,452
- Median household income
- $50,613
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $160,200
- Jobs located here
- 11,204
- Highest market score
- 74
- Insurance agencies, #80 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Paris area by name and distance, and the households and spending within reach. Or open the report at the center of the Paris area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Paris area has an estimated 32,896 people and 13,452 households. Population estimates put the population change in the Paris area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Median household income in the Paris area is $50,613, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
Relative to the U.S., household spending in the Paris area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in the Paris area, insurance agencies (74), gas stations (70) and pet businesses (65) have the highest Groundwork market scores. For insurance agencies, that ranks #80 of 537 scored small-town markets.
The Paris area is made up of one county, Henry County. Against the U.S., map listings per household run highest for physical therapy clinics (80% above the U.S. rate) and lowest for real estate agents and brokers (49% below the U.S. rate).
All 56 business types in the Paris area
Highest Groundwork market score first. Each score compares the Paris area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #80 of 537 | 21 | 15.6 | $1.6M | 129 | 9 |
| Gas stations | 70 | #71 of 536 | 11 | 8.2 | $3.6M | 150 | 19 |
| Pet businesses | 65 | #96 of 527 | 13 | 9.7 | $740K | 84 | 3 |
| Child care and preschools | 55 | #189 of 454 | 5 | 3.7 | $828K | 83 | 5 |
| Coffee shops and cafes | 55 | #217 of 529 | 11 | 8.2 | $3.7M | 101 | 4 |
| Bakeries and dessert shops | 53 | #225 of 507 | 10 | 7.4 | $4.1M | 99 | 4 |
| Real estate agents and brokers | 52 | #234 of 533 | 21 | 15.6 | Index only | 154 | 6 |
| Dentists and orthodontists | 52 | #234 of 526 | 7 | 5.2 | $1.8M | 182 | 11 |
| Grocery stores | 52 | #252 of 506 | 10 | 7.4 | $7.2M | 77 | 4 |
| Gyms, studios and classes | 52 | #253 of 535 | 11 | 8.2 | $614K | 93 | 3 |
| Gyms | 49 | #263 of 506 | 6 | 4.5 | $1.1M | 87 | Under 3 |
| Home repair trades | 49 | #285 of 526 | 15 | 11.2 | $2.2M | 89 | 19 |
| Lawn, cleaning and pest control | 48 | #253 of 481 | 12 | 8.9 | $1.4M | 84 | 18 |
| Tire shops | 47 | #238 of 431 | 6 | 4.5 | $2M | 79 | 3 |
| Landscaping and lawn care | 46 | #226 of 399 | 9 | 6.7 | $1.9M | 64 | 12 |
| Convenience stores | 45 | #331 of 529 | 14 | 10.4 | $5.1M | 65 | 4 |
| Auto repair shops | 45 | #333 of 538 | 31 | 23.0 | $382K | 86 | 15 |
| Spas and skin care | 44 | #319 of 504 | 9 | 6.7 | $1.1M | 126 | Under 3 |
| Real estate | 44 | #333 of 536 | 29 | 21.6 | Index only | 140 | 13 |
| Salons, barbers and spas | 44 | #352 of 538 | 53 | 39.4 | $188K | 88 | 5 |
| Grocery and convenience stores | 43 | #356 of 538 | 33 | 24.5 | $2.2M | 64 | 8 |
| Fast food and sandwich shops | 42 | #349 of 537 | 16 | 11.9 | $2.6M | 84 | 27 |
| Primary care and pediatrics | 41 | #312 of 458 | 14 | 10.4 | $897K | 50 | 8 |
| Auto repair and car care | 41 | #367 of 538 | 55 | 40.9 | $215K | 80 | 22 |
| Clothing and shoe stores | 40 | #355 of 536 | 19 | 14.1 | $1.1M | 88 | 10 |
| Clothing, shoes and laundry | 40 | #361 of 536 | 26 | 19.3 | $818K | 93 | 10 |
| Nail salons | 38 | #273 of 387 | 6 | 4.5 | $1.7M | 99 | Under 3 |
| Restaurants and cafes | 38 | #391 of 538 | 131 | 97.4 | $313K | 84 | 55 |
| Sit-down restaurants | 37 | #405 of 538 | 71 | 52.8 | $577K | 87 | 24 |
| Car washes and detailing | 36 | #330 of 441 | 7 | 5.2 | $1.7M | 67 | 3 |
| HVAC and plumbing | 36 | #379 of 476 | 10 | 7.4 | $3.2M | 68 | 12 |
| Hair salons | 36 | #430 of 538 | 34 | 25.3 | $293K | 68 | 4 |
| Doctors, dentists and clinics | 35 | #416 of 538 | 101 | 75.1 | $124K | 81 | 31 |
| Pizza | 32 | #442 of 520 | 13 | 9.7 | $3.2M | 62 | 27 |
| Physical therapy | 26 | #359 of 400 | 13 | 9.7 | $966K | 40 | 5 |
| Optometrists and eye care | 25 | #363 of 400 | 7 | 5.2 | $1.8M | 57 | 4 |
| Barbershops | Not scored | Not scored | 4 | 3.0 | $2.5M | 132 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.0 | $3.1M | 131 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.0 | $3M | 96 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 3.0 | $543K | 80 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.0 | $2.4M | 94 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.0 | $8.1M | 96 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $2.4M | 88 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 2.2 | Index only | 22 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.2 | $2.3M | 112 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.2 | Index only | 150 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.2 | $5.6M | 55 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.2 | $3.2M | 71 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $10.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $5.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.5 | $3.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $21.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $32.4M | Too few | 7 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Paris area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.8M | $880 | 92 |
| Gasoline and other fuels | $39.3M | $2,918 | 112 |
| Food away from home | $41M | $3,047 | 75 |
| Groceries | $72M | $5,349 | 85 |
| Personal care products and services | $10M | $741 | 74 |
| Child care and other personal services | $4.1M | $308 | 53 |
| Memberships, classes and admissions | $6.8M | $502 | 51 |
| Medical and dental services | $12.6M | $933 | 72 |
| Pets | $9.6M | $715 | 79 |
| Clothing, shoes and related services | $21.3M | $1,581 | 77 |
| Vehicle insurance | $33.9M | $2,521 | 129 |
| Home repairs, maintenance and insurance | $32.4M | $2,411 | 80 |
| Lawn care, cleaning and other household services | $16.9M | $1,254 | 89 |
| Rent and homeowner costs | $175.9M | $13,074 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Paris area
- Population, 2025 estimate
- 32,896+2.3% since 2020
- Households
- 13,452
- Median age
- 46.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 562 sq. mi.
- People per square mile
- 58
- Median household income
- $50,613+25.0% vs. 2015–2019, before inflation
- Average household income
- $69,597
- Median home value
- $160,200
- Jobs located here
- 11,204
- Daytime population
- 30,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Paris area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Paris area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Paris area 1
- Henry County, TN32,412 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Paris, TN area growing?
Population estimates put the Paris area at 32,896 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,452 households. Median household income rose 25.0% from the 2015–2019 survey, before inflation.
How much do households in the Paris, TN area spend?
Households in the Paris area spend about $175.9M a year on rent and homeowner costs, $72M on groceries and $41M on food away from home. Set against the U.S., households in the Paris area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in the Paris, TN area?
The highest Groundwork market scores in the Paris area are for insurance agencies (74), gas stations (70) and pet businesses (65). The Paris area ranks #80 of 537 scored small-town markets for insurance agencies.
How does the Paris, TN area compare with the U.S.?
The median household income in the Paris area is $50,613 a year, 37% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,200, against $332,700 for the U.S. For its number of households, the Paris area has the most map listings, relative to the U.S., for physical therapy clinics (80% above the U.S. rate) and the fewest for real estate agents and brokers (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Paris area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Paris area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Paris area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Paris area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.