Groundwork

Food and drink · County · Tennessee

Restaurants and cafes in Marshall County, TN

The restaurants and cafes in Marshall County, TN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #208 of 2,405 scored counties
#13 of 87 scored counties in Tennessee

Listings
104
41 chain locations (39%)
Official establishments
42
+16.7% since 2019
Household spending a year
$49.5M
On food away from home · $3,636 a household
Spending per listing
$476K
28% above the U.S.
Listings per 10k households
76.3
31% below the U.S.
Population, 2025
38,071
+10.5% since 2020

See the restaurants and cafes around any address in Marshall County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Marshall County scores 77 (high) on the Groundwork market score for restaurants and cafes, ranking #208 of 2,405 scored counties and #13 of 87 scored counties in Tennessee. That puts it in the top 10% of counties for restaurants and cafes.

Households in Marshall County spend about $49.5M a year on food away from home, or $3,636 per household, 11% below the U.S. average. Spread across 104 restaurants and cafes, that is $476K per restaurant, 28% above the U.S. figure of $371K.

Marshall County has 104 restaurants and cafes on map listings as of September 2026. 41 of them (39%) are chain locations, against 34% across the U.S. That comes to 76.3 for every 10,000 households, 31% below the U.S. rate of 109.8.

The official count of businesses with payroll classed as restaurants and other eating places in Marshall County was 42 in 2023, up 16.7% from 2019. That is one for every 324 households, against one for every 209 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.7M has gone to businesses classed as restaurants and other eating places in Marshall County. Population estimates put the population change in Marshall County from 2020 to 2025 at +10.5%, faster than the U.S. (+3.1%).

How Marshall County compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Marshall County, TN compared with Tennessee and the U.S.
MeasureMarshall CountyTennesseeU.S.
Listings per 10k households76.3102.9109.8
Spending per listing$476K$357K$371K
Households per official establishment324229209
Official establishment growth, 2019–2023+16.7%+9.9%+6.0%
Population growth, 2020–2025+10.5%+5.6%+3.1%
Spending per household on food away from home$3,636$3,670$4,070
Median household income$71,049$69,595$80,734
Groundwork market score7749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36 → 42+16.7% over the period
Employees, 2023
589
Annual payroll, 2023
$12.8M
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
10441 chain locations
Listings at the U.S. rate for this spending
134The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.7M

SBA-backed loans to businesses classed as restaurants and other eating places in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marshall County

Population, 2025 estimate
38,071+10.5% since 2020
Households
13,622
Median age
39.1
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
376 sq. mi.
People per square mile
96
Median household income
$71,049+33.6% vs. 2015–2019, before inflation
Average household income
$95,058
Median home value
$279,800
Jobs located here
9,774
Daytime population
28,975Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marshall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Tennessee

Every Tennessee market ranked →

The highest-scoring counties in Tennessee for restaurants and cafes, numbered among those based in Tennessee, with Marshall County marked.

Top counties in Tennessee

Counties in Tennessee ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fayette County, TN919655.8$719K+7.7%#19 of 2,405
2Roane County, TN8413358.4$623K+7.0%#69 of 2,405
3Loudon County, TN8417773.6$540K+15.6%#77 of 2,405
4Meigs County, TN812547.8$694K+10.8%#115 of 2,405
5Hickman County, TN814749.8$687K+5.0%#116 of 2,405
6Union County, TN803847.9$689K+8.1%#130 of 2,405
7Cheatham County, TN8011470.0$567K+4.1%#138 of 2,405
8Grainger County, TN774647.6$645K+9.2%#187 of 2,405
9Macon County, TN774851.0$635K+9.5%#188 of 2,405
10Smith County, TN775265.6$539K+5.1%#201 of 2,405
13Marshall County, TN7710476.3$476K+10.5%#208 of 2,405

Other business types in Marshall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Marshall County, TN?

Map listings as of September 2026 show 104 restaurants and cafes in Marshall County. 41 of them (39%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 42 businesses with payroll classed as restaurants and other eating places in 2023, up 16.7% from 2019. Another 17 one-person businesses have no payroll, by official counts.

How much do households in Marshall County, TN spend on food away from home?

About $49.5M a year, or $3,636 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 104 restaurants and cafes on map listings, it comes to $476K per restaurant. It is estimated from the incomes of the 13,622 households in Marshall County and national spending patterns by income.

How does Marshall County, TN compare with the U.S. for restaurants and cafes?

Marshall County has 76.3 restaurants and cafes per 10,000 households, 31% below the U.S. rate of 109.8. Spending per restaurant is $476K, 28% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Marshall County would have about 134, against 104 on map listings. There is one business with payroll in the industry for every 324 households, against one for every 209 across the U.S. The official count rose 16.7% from 2019 to 2023, against +6.0% for the U.S.

How fast is Marshall County, TN growing?

Population estimates put Marshall County at 38,071 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 13,622 households. Median household income in Marshall County is $71,049, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 77 for restaurants and cafes (high), #208 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marshall County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Marshall County

Screening a site or an acquisition in Marshall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.