Food and drink · County · Tennessee
Coffee shops and cafes in Marshall County, TN
The coffee shops and cafes in Marshall County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #363 of 2,063 scored counties
#17 of 67 scored counties in Tennessee
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 6
- All snack and nonalcoholic beverage bars
- Household spending a year
- $49.5M
- On food away from home · $3,636 a household
- Spending per listing
- $4.5M
- 22% above the U.S.
- Listings per 10k households
- 8.1
- 26% below the U.S.
- Population, 2025
- 38,071
- +10.5% since 2020
See the coffee shops and cafes around any address in Marshall County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Marshall County spend about $49.5M a year on food away from home, or $3,636 per household, 11% below the U.S. average. That is about $4.5M of household spending for each cafe on map listings, 22% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 11 coffee shops and cafes on map listings in Marshall County as of September 2026. One of them (9%) is a chain location, against 39% across the U.S. Per 10,000 households, that is 8.1, 26% below the U.S. rate of 11.0.
Official counts show 6 businesses with payroll classed as snack and nonalcoholic beverage bars in Marshall County in 2023. That is one for every 2,270 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Since fiscal 2022, 1 SBA-backed loan worth $1.7M has gone to businesses classed as snack and nonalcoholic beverage bars in Marshall County.
Between 2020 and 2025, the population of Marshall County grew 10.5%, faster than the U.S. (+3.1%). For coffee shops and cafes, Marshall County has a Groundwork market score of 68 (upper middle): #363 of 2,063 scored counties and #17 of 67 scored counties in Tennessee. That puts it in the top quarter of counties.
How Marshall County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 9.3 | 11.0 |
| Spending per listing | $4.5M | $4M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,270 | 1,869 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +62.3% | +24.3% |
| Population growth, 2020–2025 | +10.5% | +5.6% | +3.1% |
| Spending per household on food away from home | $3,636 | $3,670 | $4,070 |
| Median household income | $71,049 | $69,595 | $80,734 |
| Groundwork market score | 68 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6All snack and nonalcoholic beverage bars
- Employees, 2023
- 5
- Annual payroll, 2023
- $86K
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.7M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Marshall County
- Population, 2025 estimate
- 38,071+10.5% since 2020
- Households
- 13,622
- Median age
- 39.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 376 sq. mi.
- People per square mile
- 96
- Median household income
- $71,049+33.6% vs. 2015–2019, before inflation
- Average household income
- $95,058
- Median home value
- $279,800
- Jobs located here
- 9,774
- Daytime population
- 28,975Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for coffee shops and cafes, numbered among those based in Tennessee, with Marshall County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 92 | 8 | 4.6 | $8.6M | +7.7% | #16 of 2,063 |
| 2Roane County, TN | 87 | 8 | 3.5 | $10.3M | +7.0% | #37 of 2,063 |
| 3Cheatham County, TN | 82 | 9 | 5.5 | $7.2M | +4.1% | #76 of 2,063 |
| 4Loudon County, TN | 81 | 14 | 5.8 | $6.8M | +15.6% | #87 of 2,063 |
| 5Hawkins County, TN | 78 | 7 | 3.0 | $10.7M | +5.0% | #126 of 2,063 |
| 6Robertson County, TN | 78 | 17 | 6.0 | $6.4M | +9.9% | #134 of 2,063 |
| 7Jefferson County, TN | 78 | 14 | 6.4 | $5.4M | +9.3% | #142 of 2,063 |
| 8Lincoln County, TN | 72 | 10 | 6.7 | $5.1M | +4.3% | #251 of 2,063 |
| 9Hickman County, TN | 71 | 5 | 5.3 | $6.5M | +5.0% | #265 of 2,063 |
| 10Cumberland County, TN | 71 | 18 | 6.4 | $5M | +8.0% | #277 of 2,063 |
| 17Marshall County, TN | 68 | 11 | 8.1 | $4.5M | +10.5% | #363 of 2,063 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes77
- Sit-down restaurants76
- Fast food and sandwich shops60
- Pizza77
- Coffee shops and cafes68
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Marshall County, TN?
As of September 2026, map listings count 11 coffee shops and cafes in Marshall County. One of them (9%) is a chain location. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 6 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
How much do households in Marshall County, TN spend on food away from home?
About $49.5M a year, or $3,636 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 11 coffee shops and cafes on map listings, it comes to $4.5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 13,622 households in Marshall County and national spending patterns by income.
How does Marshall County, TN compare with the U.S. for coffee shops and cafes?
Marshall County has 8.1 coffee shops and cafes per 10,000 households, 26% below the U.S. rate of 11.0. Spending per cafe is $4.5M, 22% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Marshall County would have about 13, against 11 on map listings. There is one business with payroll in the industry for every 2,270 households, against one for every 1,518 across the U.S.
How fast is Marshall County, TN growing?
Population estimates put Marshall County at 38,071 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 13,622 households. Median household income in Marshall County is $71,049, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 68 for coffee shops and cafes (upper middle), #363 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.