County profile · Tennessee
Henderson County, TN market data
Population, household spending and competition for 56 business types in Henderson County, each scored against other counties.
- Population, 2025
- 28,518
- +2.5% since 2020
- Households
- 10,920
- Median household income
- $55,136
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $164,800
- Jobs located here
- 8,405
- Highest market score
- 65
- Dentists and orthodontists, #404 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Henderson County by name and distance, and the households and spending within reach. Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 28,518 people live in Henderson County, in 10,920 households. Population estimates show Henderson County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Henderson County is $55,136 a year, 32% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Henderson County spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Henderson County are for dentists and orthodontists (65), bakeries and dessert shops (61) and pizza places (59). Henderson County ranks #404 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Henderson County has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for real estate agents and brokers (49% below the U.S. rate).
All 56 business types in Henderson County
Highest Groundwork market score first. Each score compares Henderson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 65 | #404 of 1,886 | 6 | 5.5 | $1.7M | 176 | 4 |
| Bakeries and dessert shops | 61 | #499 of 1,889 | 6 | 5.5 | $5.7M | 139 | 4 |
| Pizza | 59 | #677 of 2,090 | 6 | 5.5 | $5.7M | 113 | 17 |
| Insurance agencies | 59 | #822 of 2,272 | 21 | 19.2 | $1.4M | 113 | 10 |
| Doctors, dentists and clinics | 52 | #1,088 of 2,394 | 47 | 43.0 | $221K | 145 | 18 |
| Sit-down restaurants | 52 | #1,099 of 2,405 | 49 | 44.9 | $703K | 106 | 12 |
| Restaurants and cafes | 52 | #1,103 of 2,405 | 89 | 81.5 | $387K | 104 | 35 |
| Grocery and convenience stores | 52 | #1,109 of 2,402 | 18 | 16.5 | $3.3M | 97 | 7 |
| Real estate agents and brokers | 49 | #1,087 of 2,176 | 17 | 15.6 | Index only | 157 | Under 3 |
| Tire shops | 48 | #827 of 1,530 | 5 | 4.6 | $2.1M | 84 | Under 3 |
| Home repair trades | 48 | #1,115 of 2,057 | 11 | 10.1 | $2.4M | 99 | 17 |
| Child care and preschools | 46 | #931 of 1,611 | 5 | 4.6 | $738K | 74 | 5 |
| Real estate | 46 | #1,274 of 2,229 | 22 | 20.1 | Index only | 152 | Under 3 |
| Clothing, shoes and laundry | 45 | #1,326 of 2,210 | 24 | 22.0 | $734K | 83 | 3 |
| Clothing and shoe stores | 43 | #1,313 of 2,087 | 19 | 17.4 | $927K | 73 | 3 |
| Gas stations | 43 | #1,480 of 2,358 | 22 | 20.1 | $1.6M | 66 | 21 |
| Convenience stores | 42 | #1,412 of 2,261 | 12 | 11.0 | $5M | 63 | 3 |
| Gyms, studios and classes | 42 | #1,419 of 2,088 | 9 | 8.2 | $646K | 98 | Under 3 |
| Coffee shops and cafes | 40 | #1,400 of 2,063 | 13 | 11.9 | $2.7M | 72 | 4 |
| Veterinarians | 38 | #1,023 of 1,485 | 5 | 4.6 | $1.6M | 59 | 3 |
| Fast food and sandwich shops | 38 | #1,585 of 2,222 | 17 | 15.6 | $2M | 66 | 17 |
| Auto repair and car care | 38 | #1,740 of 2,401 | 46 | 42.1 | $229K | 85 | 19 |
| Nail salons | 37 | #1,003 of 1,328 | 5 | 4.6 | $1.7M | 99 | Under 3 |
| HVAC and plumbing | 37 | #1,297 of 1,707 | 6 | 5.5 | $4.4M | 93 | 14 |
| Salons, barbers and spas | 37 | #1,881 of 2,385 | 52 | 47.6 | $160K | 75 | 5 |
| Auto repair shops | 35 | #1,841 of 2,378 | 29 | 26.6 | $364K | 82 | 15 |
| Primary care and pediatrics | 34 | #1,310 of 1,656 | 11 | 10.1 | $946K | 53 | 10 |
| Spas and skin care | 34 | #1,434 of 1,769 | 9 | 8.2 | $923K | 105 | 3 |
| Pet businesses | 31 | #1,852 of 2,200 | 18 | 16.5 | $447K | 51 | 6 |
| Funeral homes | 29 | #1,244 of 1,472 | 7 | 6.4 | $229K | 34 | 4 |
| Mortgage brokers and lenders | 25 | #837 of 887 | 5 | 4.6 | Index only | 74 | Under 3 |
| Pet grooming and boarding | 23 | #1,328 of 1,461 | 8 | 7.3 | $1M | 40 | 3 |
| Hair salons | 21 | #2,211 of 2,339 | 32 | 29.3 | $259K | 60 | Under 3 |
| Martial arts and dance studios | 20 | #1,257 of 1,334 | 5 | 4.6 | $1.2M | 58 | Under 3 |
| Optometrists and eye care | 15 | #1,247 of 1,302 | 7 | 6.4 | $1.5M | 47 | 4 |
| Barbershops | Not scored | Not scored | 4 | 3.7 | $2.1M | 110 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 3.7 | $14.9M | 160 | 4 |
| Gyms | Not scored | Not scored | 4 | 3.7 | $1.5M | 112 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.7 | $3.5M | 140 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.7 | $4.6M | 158 | 12 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.9M | 47 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.7 | $4.6M | 275 | 12 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $3.5M | 144 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $8.8M | 105 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $5.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $13.3M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $10.6M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $10.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Henderson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.6M | $966 | 101 |
| Gasoline and other fuels | $34.8M | $3,190 | 123 |
| Food away from home | $34.5M | $3,155 | 78 |
| Groceries | $59.4M | $5,440 | 86 |
| Personal care products and services | $8.3M | $760 | 76 |
| Child care and other personal services | $3.7M | $338 | 58 |
| Memberships, classes and admissions | $5.8M | $533 | 54 |
| Medical and dental services | $10.4M | $953 | 74 |
| Pets | $8.1M | $737 | 81 |
| Clothing, shoes and related services | $17.6M | $1,612 | 78 |
| Vehicle insurance | $29.8M | $2,733 | 140 |
| Home repairs, maintenance and insurance | $26.5M | $2,428 | 80 |
| Lawn care, cleaning and other household services | $13.9M | $1,270 | 90 |
| Rent and homeowner costs | $145.3M | $13,308 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henderson County
- Population, 2025 estimate
- 28,518+2.5% since 2020
- Households
- 10,920
- Median age
- 40.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 520 sq. mi.
- People per square mile
- 54
- Median household income
- $55,136+27.3% vs. 2015–2019, before inflation
- Average household income
- $70,753
- Median home value
- $164,800
- Jobs located here
- 8,405
- Daytime population
- 24,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henderson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Decatur County, TN11,579 people
- Chester County, TN17,611 people
- Madison County, TN99,295 people
- Carroll County, TN28,641 people
- Perry County, TN8,697 people
- Hardin County, TN27,249 people
- Gibson County, TN50,869 people
- McNairy County, TN25,970 people
Questions
How fast is Henderson County, TN growing?
Population estimates put Henderson County at 28,518 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 10,920 households. Against the 2015–2019 survey, median household income rose 27.3%, before inflation.
How much do households in Henderson County, TN spend?
Households in Henderson County spend about $145.3M a year on rent and homeowner costs, $59.4M on groceries and $34.8M on gasoline and other fuels. Relative to the U.S., household spending in Henderson County runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Henderson County, TN?
Of the business types scored in Henderson County, dentists and orthodontists (65), bakeries and dessert shops (61) and pizza places (59) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #404 of 1,886 scored counties.
How does Henderson County, TN compare with the U.S.?
Median household income in Henderson County is $55,136, 32% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for real estate agents and brokers (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Henderson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henderson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Henderson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.