County profile · Tennessee
McNairy County, TN market data
Population, household spending and competition for 56 business types in McNairy County, each scored against other counties.
- Population, 2025
- 26,236
- +1.4% since 2020
- Households
- 9,939
- Median household income
- $53,473
- +36.6% vs. 2015–2019, before inflation
- Median home value
- $161,800
- Jobs located here
- 5,473
- Highest market score
- 72
- Lawn, cleaning and pest control, #188 of 1,771 scored counties
A site report maps the competitors on map listings around any address in McNairy County by name and distance, and the households and spending within reach. Or open the report at the center of McNairy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,236 people live in McNairy County, in 9,939 households. Population estimates put the population change in McNairy County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). The median household income in McNairy County is $53,473 a year, 34% below the U.S. median of $80,734. That rose 36.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McNairy County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in McNairy County are for lawn care, cleaning and pest control companies (72); real estate businesses (61); and real estate agents and brokers (60). McNairy County ranks #188 of 1,771 scored counties for lawn care, cleaning and pest control companies.
For its number of households, McNairy County has the most map listings, relative to the U.S., for gas stations (57% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (39% below the U.S. rate).
All 56 business types in McNairy County
Highest Groundwork market score first. Each score compares McNairy County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 72 | #188 of 1,771 | 5 | 5.0 | $2.5M | 150 | 6 |
| Real estate | 61 | #526 of 2,229 | 9 | 9.1 | Index only | 337 | Under 3 |
| Real estate agents and brokers | 60 | #542 of 2,176 | 8 | 8.0 | Index only | 301 | Under 3 |
| Grocery stores | 53 | #910 of 2,070 | 6 | 6.0 | $9M | 96 | 3 |
| Clothing, shoes and laundry | 53 | #1,006 of 2,210 | 14 | 14.1 | $1.1M | 128 | 3 |
| Pizza | 52 | #938 of 2,090 | 6 | 6.0 | $5.1M | 101 | 16 |
| Home repair trades | 51 | #982 of 2,057 | 10 | 10.1 | $2.4M | 99 | 12 |
| Fast food and sandwich shops | 50 | #1,131 of 2,222 | 10 | 10.1 | $3.1M | 101 | 16 |
| Gas stations | 49 | #1,224 of 2,358 | 17 | 17.1 | $1.8M | 76 | 14 |
| Grocery and convenience stores | 49 | #1,250 of 2,402 | 20 | 20.1 | $2.7M | 79 | 5 |
| Clothing and shoe stores | 48 | #1,131 of 2,087 | 12 | 12.1 | $1.3M | 104 | 3 |
| Pet businesses | 48 | #1,208 of 2,200 | 12 | 12.1 | $602K | 69 | 3 |
| Sit-down restaurants | 48 | #1,263 of 2,405 | 40 | 40.2 | $772K | 116 | 15 |
| Restaurants and cafes | 45 | #1,393 of 2,405 | 80 | 80.5 | $386K | 104 | 36 |
| Insurance agencies | 44 | #1,320 of 2,272 | 20 | 20.1 | $1.3M | 106 | 15 |
| Doctors, dentists and clinics | 43 | #1,532 of 2,394 | 58 | 58.4 | $163K | 107 | 14 |
| HVAC and plumbing | 41 | #1,164 of 1,707 | 6 | 6.0 | $4M | 84 | 8 |
| Primary care and pediatrics | 37 | #1,246 of 1,656 | 11 | 11.1 | $862K | 48 | 5 |
| Auto repair and car care | 37 | #1,784 of 2,401 | 43 | 43.3 | $217K | 81 | 15 |
| Dentists and orthodontists | 35 | #1,475 of 1,886 | 8 | 8.0 | $1.2M | 120 | 9 |
| Hair salons | 35 | #1,867 of 2,339 | 18 | 18.1 | $416K | 97 | Under 3 |
| Auto repair shops | 34 | #1,884 of 2,378 | 26 | 26.2 | $358K | 81 | 12 |
| Coffee shops and cafes | 33 | #1,661 of 2,063 | 13 | 13.1 | $2.4M | 64 | 4 |
| Salons, barbers and spas | 33 | #2,025 of 2,385 | 33 | 33.2 | $227K | 107 | Under 3 |
| Gyms | 32 | #1,439 of 1,792 | 5 | 5.0 | $1M | 78 | Under 3 |
| Convenience stores | 32 | #1,745 of 2,261 | 12 | 12.1 | $4.5M | 57 | Under 3 |
| Spas and skin care | 31 | #1,500 of 1,769 | 8 | 8.0 | $936K | 107 | Under 3 |
| Gyms, studios and classes | 30 | #1,780 of 2,088 | 9 | 9.1 | $566K | 85 | Under 3 |
| Collision repair and body shops | 28 | #1,147 of 1,327 | 7 | 7.0 | $1.3M | 43 | 3 |
| Optometrists and eye care | 18 | #1,220 of 1,302 | 5 | 5.0 | $1.9M | 60 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.0 | $7.7M | 186 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 4.0 | $396K | 58 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.0 | $2.4M | 99 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.0 | $3.1M | 123 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.0 | $3.2M | 132 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.0 | $1.7M | 84 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.0 | $2.5M | 149 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.0 | $3.1M | 124 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.0 | $2.4M | 89 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.0 | $3.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.0 | $1.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.0 | $12M | Too few | 4 |
| House cleaning | Not scored | Not scored | 2 | 2.0 | $6.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.0 | $6.3M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 2.0 | $7.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.0 | $3.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.0 | $12M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $9.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $12.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McNairy County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.3M | $937 | 98 |
| Gasoline and other fuels | $30.9M | $3,105 | 120 |
| Food away from home | $30.9M | $3,107 | 76 |
| Groceries | $53.8M | $5,411 | 86 |
| Personal care products and services | $7.5M | $753 | 75 |
| Child care and other personal services | $3.1M | $313 | 54 |
| Memberships, classes and admissions | $5.1M | $512 | 52 |
| Medical and dental services | $9.5M | $953 | 74 |
| Pets | $7.2M | $727 | 80 |
| Clothing, shoes and related services | $15.8M | $1,591 | 77 |
| Vehicle insurance | $26.7M | $2,683 | 137 |
| Home repairs, maintenance and insurance | $24.1M | $2,423 | 80 |
| Lawn care, cleaning and other household services | $12.6M | $1,263 | 89 |
| Rent and homeowner costs | $131.3M | $13,206 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McNairy County
- Population, 2025 estimate
- 26,236+1.4% since 2020
- Households
- 9,939
- Median age
- 42.8
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 563 sq. mi.
- People per square mile
- 46
- Median household income
- $53,473+36.6% vs. 2015–2019, before inflation
- Average household income
- $69,996
- Median home value
- $161,800
- Jobs located here
- 5,473
- Daytime population
- 21,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McNairy County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McNairy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
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- Chester County, TN17,611 people
- Hardeman County, TN25,433 people
- Henderson County, TN27,980 people
- Madison County, TN99,295 people
- Decatur County, TN11,579 people
- Wayne County, TN16,168 people
- Haywood County, TN17,475 people
Questions
How fast is McNairy County, TN growing?
Population estimates put McNairy County at 26,236 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 9,939 households. Against the 2015–2019 survey, median household income rose 36.6%, before inflation.
How much do households in McNairy County, TN spend?
Households in McNairy County spend about $131.3M a year on rent and homeowner costs, $53.8M on groceries and $30.9M on food away from home. Relative to the U.S., household spending in McNairy County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in McNairy County, TN?
Of the business types scored in McNairy County, lawn care, cleaning and pest control companies (72); real estate businesses (61); and real estate agents and brokers (60) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #188 of 1,771 scored counties.
How does McNairy County, TN compare with the U.S.?
Median household income in McNairy County is $53,473, 34% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (57% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in McNairy County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McNairy County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McNairy County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McNairy County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.