County profile · Tennessee
Haywood County, TN market data
Population, household spending and competition for 56 business types in Haywood County, each scored against other counties.
- Population, 2025
- 17,042
- −4.4% since 2020
- Households
- 7,167
- Median household income
- $50,472
- +33.2% vs. 2015–2019, before inflation
- Median home value
- $152,400
- Jobs located here
- 5,537
- Highest market score
- 61
- Auto repair and car care, #685 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Haywood County by name and distance, and the households and spending within reach. Or open the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 17,042 people live in Haywood County, in 7,167 households. Population estimates put the population change in Haywood County from 2020 to 2025 at −4.4%, against +3.1% for the U.S. The median household income in Haywood County is $50,472 a year, 37% below the U.S. median of $80,734. That rose 33.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Haywood County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Haywood County are for auto repair and car care businesses (61), auto repair shops (55) and medical and dental practices (53). Haywood County ranks #685 of 2,401 scored counties for auto repair and car care businesses.
For its number of households, Haywood County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Haywood County
Highest Groundwork market score first. Each score compares Haywood County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 61 | #685 of 2,401 | 13 | 18.1 | $478K | 178 | 6 |
| Auto repair shops | 55 | #928 of 2,378 | 9 | 12.6 | $690K | 155 | 6 |
| Doctors, dentists and clinics | 53 | #1,033 of 2,394 | 22 | 30.7 | $301K | 198 | 4 |
| Lawn, cleaning and pest control | 52 | #773 of 1,771 | 5 | 7.0 | $1.8M | 105 | 6 |
| Real estate | 47 | #1,212 of 2,229 | 13 | 18.1 | Index only | 166 | 3 |
| Pet businesses | 45 | #1,310 of 2,200 | 5 | 7.0 | $1M | 115 | Under 3 |
| Real estate agents and brokers | 34 | #1,881 of 2,176 | 10 | 14.0 | Index only | 171 | Under 3 |
| Gyms, studios and classes | 33 | #1,695 of 2,088 | 5 | 7.0 | $719K | 109 | Under 3 |
| Sit-down restaurants | 30 | #2,051 of 2,405 | 39 | 54.4 | $559K | 84 | 8 |
| Pizza | 28 | #1,835 of 2,090 | 5 | 7.0 | $4.4M | 86 | 15 |
| Restaurants and cafes | 28 | #2,090 of 2,405 | 65 | 90.7 | $335K | 90 | 26 |
| Grocery and convenience stores | 27 | #2,040 of 2,402 | 19 | 26.5 | $2M | 59 | 4 |
| Clothing, shoes and laundry | 25 | #1,961 of 2,210 | 11 | 15.3 | $1M | 116 | Under 3 |
| Insurance agencies | 24 | #1,972 of 2,272 | 17 | 23.7 | $1M | 83 | 12 |
| Clothing and shoe stores | 22 | #1,900 of 2,087 | 9 | 12.6 | $1.2M | 98 | Under 3 |
| Gas stations | 22 | #2,183 of 2,358 | 17 | 23.7 | $1.2M | 51 | 12 |
| Fast food and sandwich shops | 16 | #2,116 of 2,222 | 11 | 15.3 | $2M | 65 | 15 |
| Hair salons | 15 | #2,269 of 2,339 | 14 | 19.5 | $376K | 87 | Under 3 |
| Salons, barbers and spas | 15 | #2,342 of 2,385 | 26 | 36.3 | $202K | 95 | Under 3 |
| Convenience stores | 14 | #2,131 of 2,261 | 10 | 14.0 | $3.8M | 48 | Under 3 |
| Barbershops | 7 | #1,323 of 1,356 | 5 | 7.0 | $1.1M | 56 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 5.6 | $581K | 58 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.6 | $5.5M | 147 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.6 | $256K | 38 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 5.6 | $899K | 69 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 5.6 | $2.2M | 75 | 6 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.6 | $1.7M | 53 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.6 | $1.7M | 93 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.2 | $7.3M | 175 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.2 | $2.1M | 67 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 4.2 | $12.7M | 137 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 4.2 | $5.7M | 234 | 3 |
| Nail salons | Not scored | Not scored | 3 | 4.2 | $1.8M | 105 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 4.2 | $1.8M | 200 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 4.2 | $2.1M | 83 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.8 | $8.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.8 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.8 | $2.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.8 | $2.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $17.1M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $11.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $3.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $6.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $8.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.4 | $6.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Haywood County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.2M | $867 | 90 |
| Gasoline and other fuels | $20.8M | $2,901 | 112 |
| Food away from home | $21.8M | $3,043 | 75 |
| Groceries | $38.1M | $5,312 | 84 |
| Personal care products and services | $5.3M | $734 | 73 |
| Child care and other personal services | $2.3M | $324 | 56 |
| Memberships, classes and admissions | $3.6M | $502 | 51 |
| Medical and dental services | $6.6M | $925 | 72 |
| Pets | $5M | $704 | 77 |
| Clothing, shoes and related services | $11.2M | $1,566 | 76 |
| Vehicle insurance | $17.8M | $2,478 | 127 |
| Home repairs, maintenance and insurance | $17.1M | $2,381 | 79 |
| Lawn care, cleaning and other household services | $8.8M | $1,232 | 87 |
| Rent and homeowner costs | $93.2M | $13,008 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Haywood County
- Population, 2025 estimate
- 17,042−4.4% since 2020
- Households
- 7,167
- Median age
- 43.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 533 sq. mi.
- People per square mile
- 33
- Median household income
- $50,472+33.2% vs. 2015–2019, before inflation
- Average household income
- $67,310
- Median home value
- $152,400
- Jobs located here
- 5,537
- Daytime population
- 15,476Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Haywood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Fayette County, TN43,267 people
- Gibson County, TN50,869 people
- Dyer County, TN36,508 people
Questions
How fast is Haywood County, TN growing?
Population estimates put Haywood County at 17,042 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 7,167 households. Against the 2015–2019 survey, median household income rose 33.2%, before inflation.
How much do households in Haywood County, TN spend?
Households in Haywood County spend about $93.2M a year on rent and homeowner costs, $38.1M on groceries and $21.8M on food away from home. Relative to the U.S., household spending in Haywood County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Haywood County, TN?
Of the business types scored in Haywood County, auto repair and car care businesses (61), auto repair shops (55) and medical and dental practices (53) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #685 of 2,401 scored counties.
How does Haywood County, TN compare with the U.S.?
Median household income in Haywood County is $50,472, 37% below the U.S. median of $80,734. The population fell 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Haywood County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Haywood County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Haywood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.