County profile · Maine
Cumberland County, ME market data
How Cumberland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 317,222
- +4.5% since 2020
- Households
- 132,168
- Median household income
- $95,677
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $451,200
- Jobs located here
- 199,197
- Highest market score
- 80
- Roofing and gutters, #55 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Cumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cumberland County has an estimated 317,222 people and 132,168 households. Between 2020 and 2025, the population of Cumberland County grew 4.5%, faster than the U.S. (+3.1%). Median household income in Cumberland County is $95,677, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
Relative to the U.S., household spending in Cumberland County runs highest on clothing, shoes and related services (an index of 122, where 100 is the U.S. average) and lowest on gasoline and other fuels (76).
Of the business types scored in Cumberland County, roofing and gutter companies (80), dry cleaners (77) and barbershops (71) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #55 of 1,177 scored counties.
Cumberland County is part of the Portland-South Portland metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.7 times the U.S. rate) and lowest for gas stations (39% below the U.S. rate).
All 56 business types in Cumberland County
Highest Groundwork market score first. Each score compares Cumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 80 | #55 of 1,177 | 40 | 3.0 | $11.4M | 135 | 21 |
| Dry cleaners | 77 | #28 of 507 | 12 | 0.9 | $27.5M | 176 | 13 |
| Barbershops | 71 | #203 of 1,356 | 55 | 4.2 | $2.7M | 141 | 9 |
| Funeral homes | 71 | #225 of 1,472 | 27 | 2.0 | $718K | 106 | 12 |
| Convenience stores | 71 | #409 of 2,261 | 130 | 9.8 | $7.3M | 93 | 41 |
| Pizza | 69 | #345 of 2,090 | 104 | 7.9 | $5.6M | 110 | 263 |
| Fast food and sandwich shops | 69 | #406 of 2,222 | 164 | 12.4 | $3.6M | 117 | 263 |
| Collision repair and body shops | 67 | #276 of 1,327 | 30 | 2.3 | $3.9M | 125 | 26 |
| Gas stations | 66 | #514 of 2,358 | 87 | 6.6 | $3M | 126 | 103 |
| Laundromats | 61 | #256 of 785 | 27 | 2.0 | $12.2M | 98 | 12 |
| Home inspectors | 59 | #128 of 415 | 10 | 0.8 | Index only | 98 | 14 |
| Nail salons | 59 | #428 of 1,328 | 76 | 5.8 | $1.9M | 115 | 40 |
| Grocery and convenience stores | 59 | #841 of 2,402 | 345 | 26.1 | $2.7M | 81 | 117 |
| Car washes and detailing | 58 | #519 of 1,451 | 47 | 3.6 | $2.5M | 98 | 18 |
| Grocery stores | 57 | #789 of 2,070 | 118 | 8.9 | $8M | 86 | 76 |
| Oil change and quick lube | 55 | #209 of 479 | 9 | 0.7 | $12.8M | 93 | 9 |
| Martial arts and dance studios | 55 | #522 of 1,334 | 77 | 5.8 | $1.9M | 93 | 49 |
| Home repair trades | 55 | #788 of 2,057 | 196 | 14.8 | $2.3M | 96 | 376 |
| Tire shops | 54 | #674 of 1,530 | 45 | 3.4 | $2.6M | 103 | 24 |
| HVAC and plumbing | 54 | #713 of 1,707 | 105 | 7.9 | $4.4M | 92 | 203 |
| Clothing and shoe stores | 53 | #948 of 2,087 | 251 | 19.0 | $1.3M | 104 | 148 |
| Optometrists and eye care | 52 | #642 of 1,302 | 60 | 4.5 | $2.9M | 92 | 30 |
| Hair salons | 52 | #1,080 of 2,339 | 353 | 26.7 | $414K | 96 | 102 |
| Clothing, shoes and laundry | 51 | #1,117 of 2,210 | 361 | 27.3 | $915K | 104 | 173 |
| Electricians | 50 | #584 of 1,160 | 51 | 3.9 | $9M | 75 | 152 |
| Child care and preschools | 49 | #852 of 1,611 | 115 | 8.7 | $795K | 79 | 188 |
| Salons, barbers and spas | 46 | #1,423 of 2,385 | 702 | 53.1 | $208K | 98 | 198 |
| Pest control | 45 | #415 of 699 | 30 | 2.3 | $6.2M | 61 | 18 |
| Primary care and pediatrics | 44 | #1,056 of 1,656 | 163 | 12.3 | $1.1M | 60 | 185 |
| Gyms | 44 | #1,139 of 1,792 | 155 | 11.7 | $934K | 72 | 89 |
| Chiropractors | 43 | #935 of 1,490 | 96 | 7.3 | $1.8M | 75 | 65 |
| Spas and skin care | 43 | #1,155 of 1,769 | 198 | 15.0 | $738K | 84 | 46 |
| Sit-down restaurants | 43 | #1,508 of 2,405 | 990 | 74.9 | $589K | 89 | 411 |
| Auto repair and car care | 43 | #1,509 of 2,401 | 464 | 35.1 | $249K | 93 | 217 |
| Mortgage brokers and lenders | 42 | #602 of 887 | 116 | 8.8 | Index only | 57 | 30 |
| Restaurants and cafes | 41 | #1,592 of 2,405 | 1,915 | 144.9 | $305K | 82 | 838 |
| Property management | 40 | #626 of 910 | 80 | 6.1 | Index only | 58 | 119 |
| Dentists and orthodontists | 40 | #1,301 of 1,886 | 197 | 14.9 | $880K | 89 | 140 |
| Coffee shops and cafes | 40 | #1,402 of 2,063 | 227 | 17.2 | $2.6M | 69 | 163 |
| Insurance agencies | 40 | #1,469 of 2,272 | 180 | 13.6 | $1.1M | 90 | 118 |
| Auto repair shops | 40 | #1,659 of 2,378 | 290 | 21.9 | $398K | 90 | 163 |
| Bakeries and dessert shops | 39 | #1,336 of 1,889 | 199 | 15.1 | $2.9M | 71 | 179 |
| Gyms, studios and classes | 39 | #1,535 of 2,088 | 316 | 23.9 | $458K | 69 | 138 |
| Real estate agents and brokers | 39 | #1,664 of 2,176 | 604 | 45.7 | Index only | 78 | 350 |
| Real estate | 38 | #1,750 of 2,229 | 810 | 61.3 | Index only | 73 | 576 |
| Landscaping and lawn care | 37 | #1,098 of 1,493 | 108 | 8.2 | $1.7M | 59 | 254 |
| House cleaning | 36 | #666 of 847 | 40 | 3.0 | $4.6M | 73 | 148 |
| Lawn, cleaning and pest control | 34 | #1,461 of 1,771 | 178 | 13.5 | $1M | 62 | 420 |
| Doctors, dentists and clinics | 34 | #1,960 of 2,394 | 1,833 | 138.7 | $95K | 62 | 530 |
| Yoga, Pilates and fitness studios | 32 | #667 of 777 | 84 | 6.4 | $1.7M | 42 | 89 |
| Physical therapy | 31 | #1,200 of 1,422 | 147 | 11.1 | $1.2M | 49 | 104 |
| Pet grooming and boarding | 25 | #1,285 of 1,461 | 74 | 5.6 | $1.3M | 51 | 56 |
| Pet stores | 24 | #868 of 974 | 38 | 2.9 | $2.5M | 56 | 21 |
| Pet businesses | 23 | #2,060 of 2,200 | 221 | 16.7 | $434K | 49 | 164 |
| Veterinarians | 22 | #1,356 of 1,485 | 79 | 6.0 | $1.2M | 45 | 87 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.3 | $43.3M | 177 | 6 |
Household spending in Cumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $115.5M | $874 | 91 |
| Gasoline and other fuels | $261M | $1,975 | 76 |
| Food away from home | $583.3M | $4,413 | 108 |
| Groceries | $947.9M | $7,172 | 113 |
| Personal care products and services | $146.1M | $1,105 | 110 |
| Child care and other personal services | $91.5M | $692 | 119 |
| Memberships, classes and admissions | $144.8M | $1,096 | 111 |
| Medical and dental services | $173.3M | $1,311 | 102 |
| Pets | $95.8M | $725 | 80 |
| Clothing, shoes and related services | $330.2M | $2,499 | 122 |
| Vehicle insurance | $203.9M | $1,543 | 79 |
| Home repairs, maintenance and insurance | $457.8M | $3,464 | 115 |
| Lawn care, cleaning and other household services | $185.9M | $1,407 | 100 |
| Rent and homeowner costs | $2.6B | $19,494 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cumberland County
- Population, 2025 estimate
- 317,222+4.5% since 2020
- Households
- 132,168
- Median age
- 43.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 836 sq. mi.
- People per square mile
- 369
- Median household income
- $95,677+30.9% vs. 2015–2019, before inflation
- Average household income
- $128,060
- Median home value
- $451,200
- Jobs located here
- 199,197
- Daytime population
- 355,731Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
- Sagadahoc County, ME37,285 people
- Androscoggin County, ME113,423 people
- York County, ME216,731 people
- Oxford County, ME59,255 people
- Lincoln County, ME36,099 people
- Kennebec County, ME126,808 people
- Knox County, ME41,003 people
- Franklin County, ME30,413 people
Questions
How fast is Cumberland County, ME growing?
Population estimates put Cumberland County at 317,222 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 132,168 households. Median household income rose 30.9% from the 2015–2019 survey, before inflation.
How much do households in Cumberland County, ME spend?
Households in Cumberland County spend about $2.6B a year on rent and homeowner costs, $947.9M on groceries and $583.3M on food away from home. Set against the U.S., households in Cumberland County spend the most on clothing, shoes and related services (an index of 122, where 100 is the U.S. average) and the least on gasoline and other fuels (76).
Which business types have the highest market scores in Cumberland County, ME?
The highest Groundwork market scores in Cumberland County are for roofing and gutter companies (80), dry cleaners (77) and barbershops (71). Cumberland County ranks #55 of 1,177 scored counties for roofing and gutter companies.
How does Cumberland County, ME compare with the U.S.?
The median household income in Cumberland County is $95,677 a year, 19% above the U.S. median of $80,734. The population rose 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $451,200, against $332,700 for the U.S. For its number of households, Cumberland County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.7 times the U.S. rate) and the fewest for gas stations (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Cumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.