Pets · County · South Dakota
Pet businesses in Lincoln County, SD
The pet businesses in Lincoln County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #179 of 2,200 scored counties
#1 of 15 scored counties in South Dakota
- Listings
- 28
- 2 chain locations (7%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $27.7M
- On pets · $995 a household
- Spending per listing
- $990K
- 13% above the U.S.
- Listings per 10k households
- 10.0
- 4% below the U.S.
- Population, 2025
- 77,145
- +17.5% since 2020
See the pet businesses around any address in Lincoln County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lincoln County scores 74 (upper middle) on the Groundwork market score for pet businesses, ranking #179 of 2,200 scored counties and #1 of 15 scored counties in South Dakota. That puts it in the top 10% of counties for pet businesses.
As of September 2026, map listings count 28 pet businesses in Lincoln County. Chain locations make up 7% of them, against 17% across the U.S. That comes to 10.0 for every 10,000 households, 4% below the U.S. rate of 10.4.
At $995 per household (9% above the U.S. average), households in Lincoln County spend about $27.7M a year on pets. That works out to $990K per business, 13% above the U.S. figure of $878K.
Official counts show 18 businesses with payroll classed as pet care, veterinarians and pet stores in Lincoln County in 2023. That is one for every 1,549 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.8M have gone to businesses classed as pet care, veterinarians and pet stores in Lincoln County. Between 2020 and 2025, the population of Lincoln County grew 17.5%, faster than the U.S. (+3.1%).
How Lincoln County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 12.8 | 10.4 |
| Spending per listing | $990K | $651K | $878K |
| Households per official establishment | 1,549 | 1,406 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +19.3% | +11.4% |
| Population growth, 2020–2025 | +17.5% | +5.3% | +3.1% |
| Spending per household on pets | $995 | $835 | $909 |
| Median household income | $99,166 | $75,081 | $80,734 |
| Groundwork market score | 74 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 18
- Employees, 2023
- 209
- Annual payroll, 2023
- $7.4M
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 282 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.8M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 77,145+17.5% since 2020
- Households
- 27,879
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 577 sq. mi.
- People per square mile
- 122
- Median household income
- $99,166+20.2% vs. 2015–2019, before inflation
- Average household income
- $132,275
- Median home value
- $348,300
- Jobs located here
- 29,510
- Daytime population
- 60,089Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for pet businesses, numbered among those based in South Dakota, with Lincoln County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, SD | 74 | 28 | 10.0 | $990K | +17.5% | #179 of 2,200 |
| 2Minnehaha County, SD | 73 | 81 | 9.6 | $904K | +7.6% | #200 of 2,200 |
| 3Union County, SD | 70 | 9 | 12.3 | $770K | +3.3% | #294 of 2,200 |
| 4Pennington County, SD | 54 | 55 | 11.9 | $702K | +6.6% | #916 of 2,200 |
| 5Yankton County, SD | 51 | 11 | 11.3 | $706K | +1.5% | #1,050 of 2,200 |
| 6Lawrence County, SD | 49 | 15 | 12.4 | $644K | +14.0% | #1,156 of 2,200 |
| 7Hughes County, SD | 43 | 8 | 11.0 | $783K | −0.9% | #1,379 of 2,200 |
| 8Brookings County, SD | 43 | 19 | 13.8 | $589K | +9.6% | #1,402 of 2,200 |
| 9Beadle County, SD | 40 | 10 | 13.3 | $576K | +2.4% | #1,529 of 2,200 |
| 10Meade County, SD | 37 | 18 | 15.0 | $560K | +2.7% | #1,644 of 2,200 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses74
- Veterinarians
- Pet grooming and boarding69
- Pet stores62
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Lincoln County, SD?
Lincoln County has 28 pet businesses on map listings as of September 2026. 2 of them (7%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 18 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 34 one-person businesses without payroll.
How much do households in Lincoln County, SD spend on pets?
About $27.7M a year, or $995 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 28 pet businesses on map listings, it comes to $990K per business. It is estimated from the incomes of the 27,879 households in Lincoln County and national spending patterns by income.
How does Lincoln County, SD compare with the U.S. for pet businesses?
Lincoln County has 10.0 pet businesses per 10,000 households, 4% below the U.S. rate of 10.4. Spending per business is $990K, 13% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Lincoln County would have about 32, against 28 on map listings. There is one business with payroll in the industry for every 1,549 households, against one for every 1,852 across the U.S.
How fast is Lincoln County, SD growing?
Population estimates put Lincoln County at 77,145 people in 2025, up 17.5% since 2020, faster than the U.S. (+3.1%). It has 27,879 households. The median household income in Lincoln County is $99,166 a year, 23% above the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 74 for pet businesses (upper middle), #179 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.