Groundwork

Food and drink · Small-town market · South Carolina

Bakeries and dessert shops in the Orangeburg, SC area

How the Orangeburg, SC area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #78 of 507 scored small-town markets
#4 of 6 scored small-town markets based in South Carolina

Listings
8
2 chain locations (25%)
Official establishments
5
All snack bars and retail bakeries
Household spending a year
$98.3M
On food away from home · $2,973 a household
Spending per listing
$12.3M
3 times the U.S.
Listings per 10k households
2.4
76% below the U.S.
Population, 2025
83,177
−0.9% since 2020

See the bakeries and dessert shops around any address in the Orangeburg area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Orangeburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Orangeburg area spend about $98.3M a year on food away from home, or $2,973 per household, 27% below the U.S. average. Spread across 8 bakeries and dessert shops, that is $12.3M per shop, 3 times the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 8 bakeries and dessert shops on map listings in the Orangeburg area as of September 2026. Of those, 2 are chain locations, or 25%, against 35% across the U.S. That is 2.4 per 10,000 households, 76% below the U.S. rate of 9.8.

Official counts show 5 businesses with payroll classed as snack bars and retail bakeries in the Orangeburg area in 2023. That is one for every 6,615 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 3 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Orangeburg area declined 0.9%, against +3.1% for the U.S. The Orangeburg area scores 66 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #78 of 507 scored small-town markets and #4 of 6 scored small-town markets based in South Carolina. That puts it in the top quarter of small-town markets.

How the Orangeburg area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Orangeburg, SC area compared with South Carolina and the U.S.
MeasureOrangeburg areaSouth CarolinaU.S.
Listings per 10k households2.48.09.8
Spending per listing$12.3M$4.6M$4.1M
Households per official establishment (all snack bars and retail bakeries)6,6152,4181,369
Official establishment growth, 2019–2023n/a+29.4%+24.6%
Population growth, 2020–2025−0.9%+8.5%+3.1%
Spending per household on food away from home$2,973$3,660$4,070
Median household income$45,675$69,324$80,734
Groundwork market score6667

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5All snack bars and retail bakeries
Employees, 2023
68
Annual payroll, 2023
$1.2M
One-person businesses, 2023
3All snack bars and retail bakeries with no payroll
Map listings, September 2026
82 chain locations
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Orangeburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Orangeburg area

Population, 2025 estimate
83,177−0.9% since 2020
Households
33,077
Median age
42.1
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
1,106 sq. mi.
People per square mile
75
Median household income
$45,675+20.3% vs. 2015–2019, before inflation
Average household income
$64,628
Median home value
$115,800
Jobs located here
28,236
Daytime population
72,707Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Orangeburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Orangeburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across South Carolina

Every South Carolina market ranked →

The highest-scoring small-town markets in South Carolina for bakeries and dessert shops, numbered among those based in South Carolina, with the Orangeburg area marked.

Top small-town markets in South Carolina

Small-town markets in South Carolina ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Seneca, SC87113.2$11M+6.3%#5 of 507
2Newberry, SC7685.2$6.2M+4.8%#25 of 507
3Murrells Inlet, SC68217.7$4.8M+3.8%#71 of 507
4Orangeburg, SC6682.4$12.3M−0.9%#78 of 507
5Greenwood, SC61266.9$4.6M+1.7%#137 of 507
6Gaffney, SC60167.3$4.2M+3.7%#150 of 507

Other business types in the Orangeburg area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many bakeries and dessert shops are in the Orangeburg, SC area?

As of September 2026, map listings count 8 bakeries and dessert shops in the Orangeburg area. 2 of them (25%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 5 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 3 one-person businesses without payroll.

How much do households in the Orangeburg, SC area spend on food away from home?

About $98.3M a year, or $2,973 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 8 bakeries and dessert shops on map listings, it comes to $12.3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 33,077 households in the Orangeburg area and national spending patterns by income.

How does the Orangeburg, SC area compare with the U.S. for bakeries and dessert shops?

The Orangeburg area has 2.4 bakeries and dessert shops per 10,000 households, 76% below the U.S. rate of 9.8. Spending per shop is $12.3M, 3 times the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Orangeburg area would have about 24, against 8 on map listings. There is one business with payroll in the industry for every 6,615 households, against one for every 1,369 across the U.S.

How fast is the Orangeburg, SC area growing?

Population estimates put the Orangeburg area at 83,177 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 33,077 households. The median household income in the Orangeburg area is $45,675 a year, 43% below the U.S. median of $80,734. That rose 20.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Orangeburg area scores 66 for bakeries and dessert shops (upper middle), #78 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Orangeburg area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Orangeburg area

Screening a site or an acquisition in the Orangeburg area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.