County profile · Ohio
Licking County, OH market data
Population, household spending and competition for 56 business types in Licking County, each scored against other counties.
- Population, 2025
- 185,564
- +3.8% since 2020
- Households
- 68,620
- Median household income
- $84,426
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $275,200
- Jobs located here
- 73,355
- Highest market score
- 89
- Primary care and pediatrics, #17 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Licking County by name and distance, and the households and spending within reach. Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 185,564 people live in Licking County, in 68,620 households. Population estimates put the population change in Licking County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The median household income in Licking County is $84,426 a year, 5% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Licking County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (80).
The highest Groundwork market scores in Licking County are for primary care and pediatric clinics (89), barbershops (86) and tire shops (86). Licking County ranks #17 of 1,656 scored counties for primary care and pediatric clinics.
Licking County is part of the Columbus metro area. For its number of households, Licking County has the most map listings, relative to the U.S., for pizza places (53% above the U.S. rate) and the fewest for barbershops (62% below the U.S. rate).
All 56 business types in Licking County
Highest Groundwork market score first. Each score compares Licking County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 89 | #17 of 1,656 | 24 | 3.5 | $4.3M | 241 | 34 |
| Barbershops | 86 | #28 of 1,356 | 14 | 2.0 | $5.2M | 274 | Under 3 |
| Tire shops | 86 | #33 of 1,530 | 21 | 3.1 | $3.8M | 152 | 5 |
| Grocery stores | 86 | #97 of 2,070 | 27 | 3.9 | $16M | 172 | 16 |
| Nail salons | 84 | #23 of 1,328 | 18 | 2.6 | $4M | 240 | Under 3 |
| Physical therapy | 84 | #26 of 1,422 | 26 | 3.8 | $4M | 165 | 16 |
| Yoga, Pilates and fitness studios | 83 | #10 of 777 | 7 | 1.0 | $9.9M | 244 | 12 |
| Martial arts and dance studios | 83 | #22 of 1,334 | 25 | 3.6 | $2.8M | 138 | 7 |
| Car washes and detailing | 83 | #46 of 1,451 | 22 | 3.2 | $3.6M | 144 | 8 |
| Clothing and shoe stores | 82 | #133 of 2,087 | 61 | 8.9 | $2.4M | 186 | 17 |
| Dry cleaners | 79 | #21 of 507 | 5 | 0.7 | $28.9M | 184 | 4 |
| Chiropractors | 79 | #72 of 1,490 | 28 | 4.1 | $3.7M | 154 | 18 |
| Spas and skin care | 79 | #79 of 1,769 | 47 | 6.8 | $1.5M | 176 | 10 |
| Clothing, shoes and laundry | 79 | #159 of 2,210 | 89 | 13.0 | $1.6M | 184 | 25 |
| Grocery and convenience stores | 79 | #206 of 2,402 | 111 | 16.2 | $3.9M | 115 | 33 |
| Gyms, studios and classes | 78 | #96 of 2,088 | 83 | 12.1 | $836K | 126 | 19 |
| Sit-down restaurants | 78 | #167 of 2,405 | 280 | 40.8 | $1M | 154 | 99 |
| Optometrists and eye care | 77 | #93 of 1,302 | 22 | 3.2 | $4.7M | 149 | 12 |
| Gyms | 77 | #112 of 1,792 | 51 | 7.4 | $1.4M | 105 | 12 |
| Doctors, dentists and clinics | 77 | #157 of 2,394 | 331 | 48.2 | $311K | 204 | 130 |
| Salons, barbers and spas | 76 | #149 of 2,385 | 209 | 30.5 | $346K | 163 | 43 |
| Property management | 74 | #92 of 910 | 7 | 1.0 | Index only | 260 | 18 |
| Laundromats | 74 | #112 of 785 | 8 | 1.2 | $18M | 144 | 4 |
| Gas stations | 74 | #290 of 2,358 | 58 | 8.5 | $3.4M | 144 | 60 |
| Hair salons | 73 | #211 of 2,339 | 127 | 18.5 | $569K | 132 | 32 |
| Convenience stores | 73 | #352 of 2,261 | 54 | 7.9 | $8M | 101 | 17 |
| Collision repair and body shops | 71 | #199 of 1,327 | 27 | 3.9 | $3M | 96 | 12 |
| Bakeries and dessert shops | 71 | #242 of 1,889 | 47 | 6.8 | $6.1M | 147 | 41 |
| Auto repair and car care | 71 | #350 of 2,401 | 273 | 39.8 | $292K | 109 | 84 |
| Restaurants and cafes | 71 | #372 of 2,405 | 564 | 82.2 | $507K | 137 | 284 |
| Mortgage brokers and lenders | 70 | #123 of 887 | 17 | 2.5 | Index only | 152 | 4 |
| Coffee shops and cafes | 68 | #354 of 2,063 | 58 | 8.5 | $4.9M | 133 | 38 |
| Roofing and gutters | 67 | #210 of 1,177 | 22 | 3.2 | $9M | 106 | 11 |
| Pet stores | 67 | #211 of 974 | 12 | 1.7 | $5.2M | 115 | 6 |
| Dentists and orthodontists | 67 | #360 of 1,886 | 75 | 10.9 | $1.4M | 140 | 50 |
| Funeral homes | 66 | #331 of 1,472 | 15 | 2.2 | $672K | 99 | 8 |
| Auto repair shops | 63 | #632 of 2,378 | 181 | 26.4 | $440K | 99 | 64 |
| Fast food and sandwich shops | 62 | #654 of 2,222 | 87 | 12.7 | $3.3M | 108 | 146 |
| Child care and preschools | 60 | #550 of 1,611 | 36 | 5.2 | $888K | 89 | 35 |
| Electricians | 57 | #427 of 1,160 | 19 | 2.8 | $10.4M | 87 | 46 |
| Pet grooming and boarding | 55 | #612 of 1,461 | 33 | 4.8 | $1.9M | 75 | 17 |
| Veterinarians | 55 | #622 of 1,485 | 32 | 4.7 | $2M | 72 | 20 |
| Pet businesses | 55 | #877 of 2,200 | 91 | 13.3 | $689K | 78 | 43 |
| Real estate agents and brokers | 54 | #836 of 2,176 | 133 | 19.4 | Index only | 139 | 54 |
| Real estate | 53 | #934 of 2,229 | 166 | 24.2 | Index only | 141 | 88 |
| Home repair trades | 50 | #1,053 of 2,057 | 106 | 15.4 | $1.9M | 77 | 111 |
| HVAC and plumbing | 49 | #918 of 1,707 | 65 | 9.5 | $3M | 64 | 54 |
| Pizza | 49 | #1,089 of 2,090 | 84 | 12.2 | $3.4M | 67 | 146 |
| Insurance agencies | 48 | #1,186 of 2,272 | 85 | 12.4 | $1.4M | 112 | 64 |
| Landscaping and lawn care | 47 | #801 of 1,493 | 43 | 6.3 | $2.1M | 71 | 71 |
| Pest control | 43 | #449 of 699 | 14 | 2.0 | $6.4M | 63 | 8 |
| Lawn, cleaning and pest control | 36 | #1,389 of 1,771 | 76 | 11.1 | $1.2M | 70 | 141 |
| House cleaning | 33 | #705 of 847 | 19 | 2.8 | $4.7M | 74 | 62 |
| Home inspectors | 27 | #378 of 415 | 9 | 1.3 | Index only | 43 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $19.9M | 145 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.6 | $25.8M | 105 | Under 3 |
Household spending in Licking County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $79.7M | $1,162 | 121 |
| Gasoline and other fuels | $198.5M | $2,893 | 111 |
| Food away from home | $286.2M | $4,171 | 102 |
| Groceries | $430.7M | $6,277 | 99 |
| Personal care products and services | $72.3M | $1,054 | 105 |
| Child care and other personal services | $32M | $466 | 80 |
| Memberships, classes and admissions | $69.4M | $1,011 | 103 |
| Medical and dental services | $103M | $1,502 | 117 |
| Pets | $62.7M | $913 | 100 |
| Clothing, shoes and related services | $144.3M | $2,103 | 102 |
| Vehicle insurance | $119.7M | $1,744 | 89 |
| Home repairs, maintenance and insurance | $197.7M | $2,881 | 95 |
| Lawn care, cleaning and other household services | $89.5M | $1,305 | 92 |
| Rent and homeowner costs | $1B | $14,733 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Licking County
- Population, 2025 estimate
- 185,564+3.8% since 2020
- Households
- 68,620
- Median age
- 40.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 682 sq. mi.
- People per square mile
- 266
- Median household income
- $84,426+30.7% vs. 2015–2019, before inflation
- Average household income
- $110,408
- Median home value
- $275,200
- Jobs located here
- 73,355
- Daytime population
- 169,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Licking County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Perry County, OH35,535 people
- Delaware County, OH226,834 people
- Muskingum County, OH86,411 people
- Morrow County, OH35,404 people
- Pickaway County, OH60,131 people
Questions
How fast is Licking County, OH growing?
Population estimates put Licking County at 185,564 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 68,620 households. Against the 2015–2019 survey, median household income rose 30.7%, before inflation.
How much do households in Licking County, OH spend?
Households in Licking County spend about $1B a year on rent and homeowner costs, $430.7M on groceries and $286.2M on food away from home. Relative to the U.S., household spending in Licking County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (80).
Which business types have the highest market scores in Licking County, OH?
Of the business types scored in Licking County, primary care and pediatric clinics (89), barbershops (86) and tire shops (86) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #17 of 1,656 scored counties.
How does Licking County, OH compare with the U.S.?
Median household income in Licking County is $84,426, 5% above the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $275,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (53% above the U.S. rate) and lowest for barbershops (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Licking County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Licking County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Licking County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.