Real estate · County · Ohio
Mortgage brokers and lenders in Licking County, OH
How Licking County, OH compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #123 of 887 scored counties
#2 of 33 scored counties in Ohio
- Listings
- 17
- 6 chain locations (35%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $1B
- On rent and homeowner costs · $14,733 a household
- Housing spending per listing (U.S. = 100)
- 152
- 52% above the U.S.
- Listings per 10k households
- 2.5
- 42% below the U.S.
- Population, 2025
- 185,564
- +3.8% since 2020
See the mortgage brokers and lenders around any address in Licking County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 mortgage brokers and lenders in Licking County. Chain locations make up 35% of them, against 21% across the U.S. That is 2.5 per 10,000 households, 42% below the U.S. rate of 4.3.
Household spending on rent and homeowner costs in Licking County comes to about $1B a year: $14,733 per household, 12% below the U.S. average. Housing spending per office is 52% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
In 2023, official counts showed 4 businesses with payroll in Licking County classed as mortgage brokers and real estate lenders. That is one for every 17,155 households, against one for every 4,897 across the U.S.
Population estimates show Licking County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Licking County is 70 (upper middle), #123 of 887 scored counties and #2 of 33 scored counties in Ohio. That puts it in the top quarter of counties.
How Licking County compares
The same measures for Ohio and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Licking County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.9 | 4.3 |
| Housing spending per listing (U.S. = 100) | 152 | 123 | 100 |
| Households per official establishment | 17,155 | 8,794 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +9.5% |
| Population growth, 2020–2025 | +3.8% | +0.9% | +3.1% |
| Spending per household on rent and homeowner costs | $14,733 | $13,878 | $16,661 |
| Median household income | $84,426 | $71,389 | $80,734 |
| Groundwork market score | 70 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 146
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 176 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Licking County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Licking County
- Population, 2025 estimate
- 185,564+3.8% since 2020
- Households
- 68,620
- Median age
- 40.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 682 sq. mi.
- People per square mile
- 266
- Median household income
- $84,426+30.7% vs. 2015–2019, before inflation
- Average household income
- $110,408
- Median home value
- $275,200
- Jobs located here
- 73,355
- Daytime population
- 169,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Licking County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for mortgage brokers and lenders, numbered among those based in Ohio, with Licking County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairfield County, OH | 76 | 13 | 2.2 | 179 | +6.5% | #62 of 887 |
| 2Licking County, OH | 70 | 17 | 2.5 | 152 | +3.8% | #123 of 887 |
| 3Wood County, OH | 67 | 7 | 1.3 | 281 | +1.5% | #143 of 887 |
| 4Miami County, OH | 64 | 11 | 2.4 | 148 | +3.4% | #187 of 887 |
| 5Clermont County, OH | 64 | 23 | 2.7 | 140 | +3.9% | #189 of 887 |
| 6Greene County, OH | 63 | 19 | 2.8 | 138 | +3.7% | #203 of 887 |
| 7Trumbull County, OH | 60 | 11 | 1.3 | 253 | −1.3% | #239 of 887 |
| 8Lorain County, OH | 58 | 30 | 2.4 | 153 | +3.1% | #276 of 887 |
| 9Medina County, OH | 57 | 19 | 2.6 | 152 | +1.3% | #292 of 887 |
| 10Montgomery County, OH | 55 | 60 | 2.6 | 133 | +0.5% | #330 of 887 |
Other business types in Licking County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate53
- Real estate agents and brokers54
- Property management74
- Mortgage brokers and lenders70
- Home inspectors27
Funeral services
Questions
How many mortgage brokers and lenders are in Licking County, OH?
Licking County has 17 mortgage brokers and lenders on map listings as of September 2026. 6 of them (35%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Licking County, OH spend on rent and homeowner costs?
About $1B a year, or $14,733 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 17 mortgage brokers and lenders on map listings, housing spending per office is 52% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 68,620 households in Licking County and national spending patterns by income.
How does Licking County, OH compare with the U.S. for mortgage brokers and lenders?
Licking County has 2.5 mortgage brokers and lenders per 10,000 households, 42% below the U.S. rate of 4.3. The index of housing spending per office is 152, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Licking County would have about 26, against 17 on map listings. There is one business with payroll in the industry for every 17,155 households, against one for every 4,897 across the U.S.
How fast is Licking County, OH growing?
Population estimates put Licking County at 185,564 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 68,620 households. The median household income in Licking County is $84,426 a year, 5% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Licking County scores 70 for mortgage brokers and lenders (upper middle), #123 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Licking County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Licking County
Screening a site or an acquisition in Licking County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.