Groundwork

Food and drink · County · Ohio

Pizza places in Licking County, OH

How Licking County, OH compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #1,089 of 2,090 scored counties
#23 of 87 scored counties in Ohio

Listings
84
40 chain locations (48%)
Official establishments
146
All limited-service restaurants · +15.0% since 2019
Household spending a year
$286.2M
On food away from home · $4,171 a household
Spending per listing
$3.4M
33% below the U.S.
Listings per 10k households
12.2
53% above the U.S.
Population, 2025
185,564
+3.8% since 2020

See the pizza places around any address in Licking County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 84 pizza places in Licking County. 40 of them (48%) are chain locations, against 58% across the U.S. That is 12.2 per 10,000 households, 53% above the U.S. rate of 8.0.

At $4,171 per household (2% above the U.S. average), households in Licking County spend about $286.2M a year on food away from home. That works out to $3.4M per pizza place, 33% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 146 businesses with payroll classed as limited-service restaurants in Licking County in 2023, up 15.0% from 2019. That is one for every 470 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 28 one-person businesses have no payroll, by official counts. Since fiscal 2022, 8 SBA-backed loans worth $3.4M have gone to businesses classed as limited-service restaurants in Licking County.

Between 2020 and 2025, the population of Licking County grew 3.8%, faster than the U.S. (+3.1%). Licking County scores 49 (lower middle) on the Groundwork market score for pizza places, ranking #1,089 of 2,090 scored counties and #23 of 87 scored counties in Ohio.

How Licking County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Licking County, OH compared with Ohio and the U.S.
MeasureLicking CountyOhioU.S.
Listings per 10k households12.29.68.0
Spending per listing$3.4M$4M$5.1M
Households per official establishment (all limited-service restaurants)470467478
Official establishment growth, 2019–2023+15.0%+7.0%+6.1%
Population growth, 2020–2025+3.8%+0.9%+3.1%
Spending per household on food away from home$4,171$3,829$4,070
Median household income$84,426$71,389$80,734
Groundwork market score4924

Official counts and lending

Businesses

Official establishments, 2019 to 2023
127 → 146All limited-service restaurants · +15.0% over the period
Employees, 2023
2,529
Annual payroll, 2023
$46.6M
One-person businesses, 2023
28All limited-service restaurants with no payroll
Map listings, September 2026
8440 chain locations
Listings at the U.S. rate for this spending
56The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$3.4M

SBA-backed loans to businesses classed as limited-service restaurants in Licking County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Licking County

Population, 2025 estimate
185,564+3.8% since 2020
Households
68,620
Median age
40.4
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
682 sq. mi.
People per square mile
266
Median household income
$84,426+30.7% vs. 2015–2019, before inflation
Average household income
$110,408
Median home value
$275,200
Jobs located here
73,355
Daytime population
169,108Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Licking County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Ohio for pizza places, numbered among those based in Ohio, with Licking County marked.

Top counties in Ohio

Counties in Ohio ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH782510.3$4.7M+16.5%#127 of 2,090
2Warren County, OH73717.7$6.3M+5.7%#221 of 2,090
3Morrow County, OH68128.9$4.3M+3.7%#378 of 2,090
4Clermont County, OH67617.2$5.8M+3.9%#401 of 2,090
5Delaware County, OH67819.8$5.5M+12.5%#408 of 2,090
6Geauga County, OH67328.9$5.4M+0.3%#409 of 2,090
7Holmes County, OH66129.0$4.5M+1.7%#464 of 2,090
8Pickaway County, OH62209.1$4.2M+7.4%#595 of 2,090
9Fairfield County, OH626310.4$4.1M+6.5%#597 of 2,090
10Lorain County, OH601088.5$4.6M+3.1%#651 of 2,090
23Licking County, OH498412.2$3.4M+3.8%#1,089 of 2,090

Other business types in Licking County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Licking County, OH?

Licking County has 84 pizza places on map listings as of September 2026. 40 of them (48%) are chain locations. The listings count pizza restaurants. Official counts show 146 businesses with payroll classed as limited-service restaurants in 2023, up 15.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 28 one-person businesses without payroll.

How much do households in Licking County, OH spend on food away from home?

About $286.2M a year, or $4,171 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 84 pizza places on map listings, it comes to $3.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 68,620 households in Licking County and national spending patterns by income.

How does Licking County, OH compare with the U.S. for pizza places?

Licking County has 12.2 pizza places per 10,000 households, 53% above the U.S. rate of 8.0. Spending per pizza place is $3.4M, 33% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Licking County would have about 56, against 84 on map listings. There is one business with payroll in the industry for every 470 households, against one for every 478 across the U.S. The official count rose 15.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Licking County, OH growing?

Population estimates put Licking County at 185,564 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 68,620 households. The median household income in Licking County is $84,426 a year, 5% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Licking County scores 49 for pizza places (lower middle), #1,089 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Licking County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Licking County

Screening a site or an acquisition in Licking County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.