Pets · Metro area · Connecticut
Pet businesses in the Norwich-New London-Willimantic, CT metro area
How the Norwich-New London-Willimantic, CT metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #355 of 387 scored metro areas
#5 of 5 scored metro areas based in Connecticut
- Listings
- 125
- 24 chain locations (19%)
- Official establishments
- 69
- Businesses with payroll, 2023
- Household spending a year
- $78.9M
- On pets · $681 a household
- Spending per listing
- $631K
- 28% below the U.S.
- Listings per 10k households
- 10.8
- 4% above the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the pet businesses around any address in the Norwich-New London-Willimantic metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Norwich-New London-Willimantic metro area has a Groundwork market score of 25 (lower middle): #355 of 387 scored metro areas and #5 of 5 scored metro areas based in Connecticut. That puts it in the bottom quarter of metro areas.
Households in the Norwich-New London-Willimantic metro area spend about $78.9M a year on pets, or $681 per household, 25% below the U.S. average. Spread across 125 pet businesses, that is $631K per business, 28% below the U.S. figure of $878K.
The Norwich-New London-Willimantic metro area has 125 pet businesses on map listings as of September 2026. Of those, 24 are chain locations, or 19%, against 17% across the U.S. That is 10.8 per 10,000 households, 4% above the U.S. rate of 10.4.
Official counts show 69 businesses with payroll classed as pet care, veterinarians and pet stores in the Norwich-New London-Willimantic metro area in 2023. That is one for every 1,678 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $16K has gone to businesses classed as pet care, veterinarians and pet stores in the Norwich-New London-Willimantic metro area. Population estimates show the Norwich-New London-Willimantic metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 11.1 | 10.4 |
| Spending per listing | $631K | $671K | $878K |
| Households per official establishment | 1,678 | 1,660 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +5.1% | +11.4% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on pets | $681 | $742 | $909 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 25 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 69
- Employees, 2023
- 748
- Annual payroll, 2023
- $27.8M
- One-person businesses, 2023
- 164Businesses with no payroll
- Map listings, September 2026
- 12524 chain locations
- Listings at the U.S. rate for this spending
- 90The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $16K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for pet businesses, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Haven, CT | 43 | 213 | 9.2 | $765K | +2.5% | #254 of 387 |
| 2Waterbury-Shelton, CT | 42 | 165 | 9.2 | $752K | +3.2% | #259 of 387 |
| 3Bridgeport-Stamford-Danbury, CT | 34 | 442 | 12.5 | $667K | +3.7% | #311 of 387 |
| 4Hartford-West Hartford-East Hartford, CT | 29 | 505 | 10.9 | $676K | +3.0% | #340 of 387 |
| 5Norwich-New London-Willimantic, CT | 25 | 125 | 10.8 | $631K | +2.0% | #355 of 387 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses25
- Veterinarians48
- Pet grooming and boarding17
- Pet stores19
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Norwich-New London-Willimantic, CT metro area?
Map listings as of September 2026 show 125 pet businesses in the Norwich-New London-Willimantic metro area. 24 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 69 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 164 one-person businesses have no payroll, by official counts.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on pets?
About $78.9M a year, or $681 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 125 pet businesses on map listings, it comes to $631K per business. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for pet businesses?
The Norwich-New London-Willimantic metro area has 10.8 pet businesses per 10,000 households, 4% above the U.S. rate of 10.4. Spending per business is $631K, 28% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Norwich-New London-Willimantic metro area would have about 90, against 125 on map listings. There is one business with payroll in the industry for every 1,678 households, against one for every 1,852 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 25 for pet businesses (lower middle), #355 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.