Real estate · Metro area · Connecticut
Real estate businesses in the Norwich-New London-Willimantic, CT metro area
Competitor counts, household spending and official business counts for real estate businesses in the Norwich-New London-Willimantic, CT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #8 of 387 scored metro areas
#2 of 5 scored metro areas based in Connecticut
- Listings
- 276
- 19 chain locations (7%)
- Official establishments
- 111
- Businesses with payroll, 2023
- Household spending a year
- $2.2B
- On rent and homeowner costs · $18,647 a household
- Housing spending per listing (U.S. = 100)
- 181
- 81% above the U.S.
- Listings per 10k households
- 23.8
- 38% below the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the real estate businesses around any address in the Norwich-New London-Willimantic metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, the Norwich-New London-Willimantic metro area has a Groundwork market score of 80 (high): #8 of 387 scored metro areas and #2 of 5 scored metro areas based in Connecticut. That puts it in the top 10% of metro areas for real estate businesses.
Household spending on rent and homeowner costs in the Norwich-New London-Willimantic metro area comes to about $2.2B a year: $18,647 per household, 12% above the U.S. average. Housing spending per office is 81% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 276 real estate businesses on map listings in the Norwich-New London-Willimantic metro area as of September 2026. Chain locations make up 7% of them, against 6% across the U.S. That is 23.8 per 10,000 households, 38% below the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Norwich-New London-Willimantic metro area was 111 in 2023. That is one for every 1,043 households, against one for every 414 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.1M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Norwich-New London-Willimantic metro area. Population estimates show the Norwich-New London-Willimantic metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.8 | 35.5 | 38.5 |
| Housing spending per listing (U.S. = 100) | 181 | 129 | 100 |
| Households per official establishment | 1,043 | 725 | 414 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | +15.8% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on rent and homeowner costs | $18,647 | $19,819 | $16,661 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 80 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 111
- Employees, 2023
- 351
- Annual payroll, 2023
- $20.5M
- One-person businesses, 2023
- 1,113Businesses with no payroll
- Map listings, September 2026
- 27619 chain locations
- Listings at the U.S. rate for this spending
- 498The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.1M
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for real estate businesses, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 81 | 490 | 27.2 | 159 | +3.2% | #6 of 387 |
| 2Norwich-New London-Willimantic, CT | 80 | 276 | 23.8 | 181 | +2.0% | #8 of 387 |
| 3Hartford-West Hartford-East Hartford, CT | 75 | 1,496 | 32.2 | 141 | +3.0% | #20 of 387 |
| 4New Haven, CT | 74 | 754 | 32.7 | 135 | +2.5% | #24 of 387 |
| 5Bridgeport-Stamford-Danbury, CT | 53 | 1,888 | 53.2 | 94 | +3.7% | #157 of 387 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Norwich-New London-Willimantic, CT metro area?
As of September 2026, map listings count 276 real estate businesses in the Norwich-New London-Willimantic metro area. 19 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 111 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 1,113 one-person businesses without payroll.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on rent and homeowner costs?
About $2.2B a year, or $18,647 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). For the 276 real estate businesses on map listings, housing spending per office is 81% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for real estate businesses?
The Norwich-New London-Willimantic metro area has 23.8 real estate businesses per 10,000 households, 38% below the U.S. rate of 38.5. The index of housing spending per office is 181, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Norwich-New London-Willimantic metro area would have about 498, against 276 on map listings. There is one business with payroll in the industry for every 1,043 households, against one for every 414 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 80 for real estate businesses (high), #8 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.