Health care · Metro area · Connecticut
Primary care and pediatric clinics in the Norwich-New London-Willimantic, CT metro area
Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Norwich-New London-Willimantic, CT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #144 of 387 scored metro areas
#2 of 5 scored metro areas based in Connecticut
- Listings
- 67
- 3 chain locations (4%)
- Official establishments
- 164
- Businesses with payroll, 2023
- Household spending a year
- $144.7M
- On medical and dental services · $1,249 a household
- Spending per listing
- $2.2M
- 21% above the U.S.
- Listings per 10k households
- 5.8
- 19% below the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the primary care and pediatric clinics around any address in the Norwich-New London-Willimantic metro area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Norwich-New London-Willimantic metro area spend about $144.7M a year on medical and dental services, or $1,249 per household, 3% below the U.S. average. That is about $2.2M of household spending for each clinic on map listings, 21% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The Norwich-New London-Willimantic metro area has 67 primary care and pediatric clinics on map listings as of September 2026. Of those, 3 are chain locations, or 4%, against 9% across the U.S. Per 10,000 households, that is 5.8, 19% below the U.S. rate of 7.2.
Official counts show 164 businesses with payroll classed as offices of physicians in the Norwich-New London-Willimantic metro area in 2023. That is one for every 706 households, against one for every 593 across the U.S. Another 119 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Norwich-New London-Willimantic metro area grew 2.0%, slower than the U.S. (+3.1%). The Norwich-New London-Willimantic metro area scores 56 (upper middle) on the Groundwork market score for primary care and pediatric clinics, ranking #144 of 387 scored metro areas and #2 of 5 scored metro areas based in Connecticut.
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 6.2 | 7.2 |
| Spending per listing | $2.2M | $2.2M | $1.8M |
| Households per official establishment | 706 | 507 | 593 |
| Official establishment growth, 2019–2023 | n/a | −7.9% | −2.2% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on medical and dental services | $1,249 | $1,338 | $1,288 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 56 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 164
- Employees, 2023
- 2,014
- Annual payroll, 2023
- $215.1M
- One-person businesses, 2023
- 119Businesses with no payroll
- Map listings, September 2026
- 673 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for primary care and pediatric clinics, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 61 | 96 | 5.3 | $2.4M | +3.2% | #112 of 387 |
| 2Norwich-New London-Willimantic, CT | 56 | 67 | 5.8 | $2.2M | +2.0% | #144 of 387 |
| 3Bridgeport-Stamford-Danbury, CT | 53 | 251 | 7.1 | $2.1M | +3.7% | #170 of 387 |
| 4New Haven, CT | 51 | 134 | 5.8 | $2.2M | +2.5% | #184 of 387 |
| 5Hartford-West Hartford-East Hartford, CT | 51 | 301 | 6.5 | $2M | +3.0% | #185 of 387 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics57
- Dentists and orthodontists55
- Primary care and pediatrics56
- Urgent care and walk-in clinics
- Chiropractors75
- Physical therapy60
- Optometrists and eye care47
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Norwich-New London-Willimantic, CT metro area?
Map listings as of September 2026 show 67 primary care and pediatric clinics in the Norwich-New London-Willimantic metro area. 3 of them (4%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 164 businesses with payroll classed as offices of physicians in 2023. Official counts list 119 one-person businesses without payroll.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on medical and dental services?
About $144.7M a year, or $1,249 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 67 primary care and pediatric clinics on map listings, it comes to $2.2M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for primary care and pediatric clinics?
The Norwich-New London-Willimantic metro area has 5.8 primary care and pediatric clinics per 10,000 households, 19% below the U.S. rate of 7.2. Spending per clinic is $2.2M, 21% above the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Norwich-New London-Willimantic metro area would have about 81, against 67 on map listings. There is one business with payroll in the industry for every 706 households, against one for every 593 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 56 for primary care and pediatric clinics (upper middle), #144 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.