Real estate · Metro area · Connecticut
Mortgage brokers and lenders in the Norwich-New London-Willimantic, CT metro area
The mortgage brokers and lenders in the Norwich-New London-Willimantic, CT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #4 of 373 scored metro areas
#1 of 5 scored metro areas based in Connecticut
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $2.2B
- On rent and homeowner costs · $18,647 a household
- Housing spending per listing (U.S. = 100)
- 461
- 4.6 times the U.S.
- Listings per 10k households
- 1.0
- 77% below the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the mortgage brokers and lenders around any address in the Norwich-New London-Willimantic metro area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for mortgage brokers and lenders in the Norwich-New London-Willimantic metro area is 82 (high), #4 of 373 scored metro areas and #1 of 5 scored metro areas based in Connecticut. That puts it in the top 10% of metro areas for mortgage brokers and lenders.
At $18,647 per household (12% above the U.S. average), households in the Norwich-New London-Willimantic metro area spend about $2.2B a year on rent and homeowner costs. Housing spending per office is 4.6 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
The Norwich-New London-Willimantic metro area has 12 mortgage brokers and lenders on map listings as of September 2026. Chain locations make up 17% of them, against 21% across the U.S. That comes to 1.0 for every 10,000 households, 77% below the U.S. rate of 4.3.
The official count of businesses with payroll classed as mortgage brokers and real estate lenders in the Norwich-New London-Willimantic metro area was 9 in 2023. That is one for every 12,863 households, against one for every 4,897 across the U.S. Population estimates show the Norwich-New London-Willimantic metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 3.5 | 4.3 |
| Housing spending per listing (U.S. = 100) | 461 | 146 | 100 |
| Households per official establishment | 12,863 | 5,494 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +9.5% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on rent and homeowner costs | $18,647 | $19,819 | $16,661 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 82 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 16
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for mortgage brokers and lenders, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Norwich-New London-Willimantic, CT | 82 | 12 | 1.0 | 461 | +2.0% | #4 of 373 |
| 2Waterbury-Shelton, CT | 71 | 51 | 2.8 | 170 | +3.2% | #29 of 373 |
| 3New Haven, CT | 67 | 82 | 3.6 | 138 | +2.5% | #45 of 373 |
| 4Hartford-West Hartford-East Hartford, CT | 63 | 162 | 3.5 | 144 | +3.0% | #73 of 373 |
| 5Bridgeport-Stamford-Danbury, CT | 55 | 179 | 5.0 | 110 | +3.7% | #144 of 373 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate80
- Real estate agents and brokers79
- Property management77
- Mortgage brokers and lenders82
- Home inspectors77
Funeral services
Questions
How many mortgage brokers and lenders are in the Norwich-New London-Willimantic, CT metro area?
Map listings as of September 2026 show 12 mortgage brokers and lenders in the Norwich-New London-Willimantic metro area. 2 of them (17%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 9 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on rent and homeowner costs?
About $2.2B a year, or $18,647 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). For the 12 mortgage brokers and lenders on map listings, housing spending per office is 4.6 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for mortgage brokers and lenders?
The Norwich-New London-Willimantic metro area has 1.0 mortgage brokers and lenders per 10,000 households, 77% below the U.S. rate of 4.3. The index of housing spending per office is 461, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Norwich-New London-Willimantic metro area would have about 55, against 12 on map listings. There is one business with payroll in the industry for every 12,863 households, against one for every 4,897 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 82 for mortgage brokers and lenders (high), #4 of 373 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.