Auto · Metro area · Connecticut
Collision repair and body shops in the Norwich-New London-Willimantic, CT metro area
How the Norwich-New London-Willimantic, CT metro area compares with other metro areas and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #152 of 381 scored metro areas
#1 of 5 scored metro areas based in Connecticut
- Listings
- 29
- 0 chain locations (0%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $102.8M
- On vehicle maintenance and repairs · $888 a household
- Spending per listing
- $3.5M
- 15% above the U.S.
- Listings per 10k households
- 2.5
- 19% below the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the collision repair and body shops around any address in the Norwich-New London-Willimantic metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Norwich-New London-Willimantic metro area spend about $102.8M a year on vehicle maintenance and repairs, or $888 per household, 7% below the U.S. average. Spread across 29 collision repair and body shops, that is $3.5M per shop, 15% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
The Norwich-New London-Willimantic metro area has 29 collision repair and body shops on map listings as of September 2026. None of them are chain locations, against 14% across the U.S. Per 10,000 households, that is 2.5, 19% below the U.S. rate of 3.1.
Official counts show 20 businesses with payroll classed as automotive body, paint and interior repair in the Norwich-New London-Willimantic metro area in 2023. That is one for every 5,788 households, against one for every 3,689 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $160K have gone to businesses classed as automotive body, paint and interior repair in the Norwich-New London-Willimantic metro area.
Between 2020 and 2025, the population of the Norwich-New London-Willimantic metro area grew 2.0%, slower than the U.S. (+3.1%). The Norwich-New London-Willimantic metro area scores 57 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #152 of 381 scored metro areas and #1 of 5 scored metro areas based in Connecticut.
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 3.1 | 3.1 |
| Spending per listing | $3.5M | $2.9M | $3.1M |
| Households per official establishment | 5,788 | 3,744 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −5.0% | −0.8% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $888 | $902 | $958 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 57 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 99
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 290 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $160K
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for collision repair and body shops, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Norwich-New London-Willimantic, CT | 57 | 29 | 2.5 | $3.5M | +2.0% | #152 of 381 |
| 2Hartford-West Hartford-East Hartford, CT | 49 | 131 | 2.8 | $3.2M | +3.0% | #208 of 381 |
| 3Bridgeport-Stamford-Danbury, CT | 37 | 122 | 3.4 | $2.8M | +3.7% | #282 of 381 |
| 4Waterbury-Shelton, CT | 28 | 63 | 3.5 | $2.5M | +3.2% | #332 of 381 |
| 5New Haven, CT | 26 | 72 | 3.1 | $2.7M | +2.5% | #337 of 381 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care67
- Auto repair shops67
- Collision repair and body shops57
- Car washes and detailing63
- Tire shops61
- Oil change and quick lube37
- Gas stations27
- Insurance agencies69
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Norwich-New London-Willimantic, CT metro area?
Map listings as of September 2026 show 29 collision repair and body shops in the Norwich-New London-Willimantic metro area. None of them are chain locations. The listings count collision repair and auto body shops. Official counts show 20 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on vehicle maintenance and repairs?
About $102.8M a year, or $888 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 29 collision repair and body shops on map listings, it comes to $3.5M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for collision repair and body shops?
The Norwich-New London-Willimantic metro area has 2.5 collision repair and body shops per 10,000 households, 19% below the U.S. rate of 3.1. Spending per shop is $3.5M, 15% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Norwich-New London-Willimantic metro area would have about 33, against 29 on map listings. There is one business with payroll in the industry for every 5,788 households, against one for every 3,689 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 57 for collision repair and body shops (upper middle), #152 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.