Child care · Metro area · Connecticut
Child care centers and preschools in the Norwich-New London-Willimantic, CT metro area
The child care centers and preschools in the Norwich-New London-Willimantic, CT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #59 of 387 scored metro areas
#1 of 5 scored metro areas based in Connecticut
- Listings
- 62
- 9 chain locations (15%)
- Official establishments
- 55
- Businesses with payroll, 2023
- Household spending a year
- $72.2M
- On child care and other personal services · $624 a household
- Spending per listing
- $1.2M
- 16% above the U.S.
- Listings per 10k households
- 5.4
- 7% below the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the child care centers and preschools around any address in the Norwich-New London-Willimantic metro area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on child care and other personal services in the Norwich-New London-Willimantic metro area comes to about $72.2M a year: $624 per household, 7% above the U.S. average. Spread across 62 child care centers and preschools, that is $1.2M per center, 16% above the U.S. figure of $1M.
There are 62 child care centers and preschools on map listings in the Norwich-New London-Willimantic metro area as of September 2026. 9 of them (15%) are chain locations, against 12% across the U.S. That is 5.4 per 10,000 households, 7% below the U.S. rate of 5.8.
In 2023, official counts showed 55 businesses with payroll in the Norwich-New London-Willimantic metro area classed as child care services. That is one for every 2,105 households, against one for every 1,573 across the U.S. Another 339 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.6M have gone to businesses classed as child care services in the Norwich-New London-Willimantic metro area.
Between 2020 and 2025, the population of the Norwich-New London-Willimantic metro area grew 2.0%, slower than the U.S. (+3.1%). The Groundwork market score for child care centers and preschools in the Norwich-New London-Willimantic metro area is 69 (upper middle), #59 of 387 scored metro areas and #1 of 5 scored metro areas based in Connecticut. That puts it in the top quarter of metro areas.
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 7.6 | 5.8 |
| Spending per listing | $1.2M | $968K | $1M |
| Households per official establishment | 2,105 | 1,513 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +4.6% | +5.7% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on child care and other personal services | $624 | $735 | $581 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 69 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55
- Employees, 2023
- 896
- Annual payroll, 2023
- $26M
- One-person businesses, 2023
- 339Businesses with no payroll
- Map listings, September 2026
- 629 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.6M
SBA-backed loans to businesses classed as child care services in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for child care centers and preschools, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Norwich-New London-Willimantic, CT | 69 | 62 | 5.4 | $1.2M | +2.0% | #59 of 387 |
| 2Hartford-West Hartford-East Hartford, CT | 59 | 345 | 7.4 | $967K | +3.0% | #128 of 387 |
| 3Waterbury-Shelton, CT | 55 | 124 | 6.9 | $944K | +3.2% | #166 of 387 |
| 4Bridgeport-Stamford-Danbury, CT | 54 | 337 | 9.5 | $938K | +3.7% | #172 of 387 |
| 5New Haven, CT | 51 | 173 | 7.5 | $906K | +2.5% | #188 of 387 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools69
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Norwich-New London-Willimantic, CT metro area?
As of September 2026, map listings count 62 child care centers and preschools in the Norwich-New London-Willimantic metro area. 9 of them (15%) are chain locations. The listings count day care centers and preschools. Official counts show 55 businesses with payroll classed as child care services in 2023. Official counts list 339 one-person businesses without payroll.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on child care and other personal services?
About $72.2M a year, or $624 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 62 child care centers and preschools on map listings, it comes to $1.2M per center. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for child care centers and preschools?
The Norwich-New London-Willimantic metro area has 5.4 child care centers and preschools per 10,000 households, 7% below the U.S. rate of 5.8. Spending per center is $1.2M, 16% above the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Norwich-New London-Willimantic metro area would have about 72, against 62 on map listings. There is one business with payroll in the industry for every 2,105 households, against one for every 1,573 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 69 for child care centers and preschools (upper middle), #59 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.