Pets · Metro area · Wisconsin
Pet businesses in the Appleton, WI metro area
The pet businesses in the Appleton, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #181 of 387 scored metro areas
#3 of 13 scored metro areas based in Wisconsin
- Listings
- 115
- 22 chain locations (19%)
- Official establishments
- 55
- +31.7% since 2019
- Household spending a year
- $90.4M
- On pets · $906 a household
- Spending per listing
- $786K
- 11% below the U.S.
- Listings per 10k households
- 11.5
- 11% above the U.S.
- Population, 2025
- 249,876
- +2.7% since 2020
See the pet businesses around any address in the Appleton metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Appleton metro area spend about $90.4M a year on pets, or $906 per household, in line with the U.S. average. That is about $786K of household spending for each business on map listings, 11% below the U.S. figure of $878K.
There are 115 pet businesses on map listings in the Appleton metro area as of September 2026. 22 of them (19%) are chain locations, against 17% across the U.S. That comes to 11.5 for every 10,000 households, 11% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Appleton metro area was 55 in 2023, up 31.7% from 2019. That is one for every 1,814 households, against one for every 1,852 across the U.S. Official counts also show 90 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1.4M have gone to businesses classed as pet care, veterinarians and pet stores in the Appleton metro area.
Population estimates show the Appleton metro area grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). For pet businesses, the Appleton metro area has a Groundwork market score of 52 (upper middle): #181 of 387 scored metro areas and #3 of 13 scored metro areas based in Wisconsin.
How the Appleton metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appleton metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 11.8 | 10.4 |
| Spending per listing | $786K | $730K | $878K |
| Households per official establishment | 1,814 | 1,721 | 1,852 |
| Official establishment growth, 2019–2023 | +31.7% | +8.5% | +11.4% |
| Population growth, 2020–2025 | +2.7% | +1.3% | +3.1% |
| Spending per household on pets | $906 | $861 | $909 |
| Median household income | $85,825 | $77,485 | $80,734 |
| Groundwork market score | 52 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55+31.7% over the period
- Employees, 2023
- 743
- Annual payroll, 2023
- $35.4M
- One-person businesses, 2023
- 90Businesses with no payroll
- Map listings, September 2026
- 11522 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.4M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Appleton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Appleton metro area
- Population, 2025 estimate
- 249,876+2.7% since 2020
- Households
- 99,754
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 956 sq. mi.
- People per square mile
- 257
- Median household income
- $85,825+26.9% vs. 2015–2019, before inflation
- Average household income
- $112,747
- Median home value
- $268,900
- Jobs located here
- 130,221
- Daytime population
- 246,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Appleton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for pet businesses, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Appleton metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 1,482 | 10.0 | $1M | +2.6% | #65 of 387 |
| 1Sheboygan, WI | 66 | 39 | 7.8 | $1.1M | 0.0% | #73 of 387 |
| 2Milwaukee-Waukesha, WI | 56 | 622 | 9.5 | $933K | 0.0% | #147 of 387 |
| 3Appleton, WI | 52 | 115 | 11.5 | $786K | +2.7% | #181 of 387 |
| 4Kenosha, WI | 51 | 66 | 9.6 | $930K | −0.4% | #184 of 387 |
| Duluth, MN-WI | 51 | 114 | 9.5 | $863K | +0.2% | #185 of 387 |
| 5Eau Claire, WI | 50 | 70 | 9.7 | $854K | +2.6% | #194 of 387 |
| 6Racine-Mount Pleasant, WI | 49 | 92 | 11.4 | $752K | +0.4% | #199 of 387 |
| 7Madison, WI | 46 | 375 | 12.4 | $764K | +4.1% | #224 of 387 |
| 8Wausau, WI | 46 | 65 | 11.2 | $754K | +1.0% | #225 of 387 |
Other business types in the Appleton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians66
- Pet grooming and boarding44
- Pet stores63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Appleton, WI metro area?
As of September 2026, map listings count 115 pet businesses in the Appleton metro area. 22 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 55 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 31.7% from 2019. Another 90 one-person businesses have no payroll, by official counts.
How much do households in the Appleton, WI metro area spend on pets?
About $90.4M a year, or $906 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 115 pet businesses on map listings, it comes to $786K per business. It is estimated from the incomes of the 99,754 households in the Appleton metro area and national spending patterns by income.
How does the Appleton, WI metro area compare with the U.S. for pet businesses?
The Appleton metro area has 11.5 pet businesses per 10,000 households, 11% above the U.S. rate of 10.4. Spending per business is $786K, 11% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Appleton metro area would have about 103, against 115 on map listings. There is one business with payroll in the industry for every 1,814 households, against one for every 1,852 across the U.S. The official count rose 31.7% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Appleton, WI metro area growing?
Population estimates put the Appleton metro area at 249,876 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 99,754 households. Median household income in the Appleton metro area is $85,825, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Appleton metro area scores 52 for pet businesses (upper middle), #181 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Appleton metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Appleton metro area
Screening a site or an acquisition in the Appleton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.