Clothing and laundry · Metro area · Wisconsin
Dry cleaners in the Appleton, WI metro area
The dry cleaners in the Appleton, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #67 of 272 scored metro areas
#3 of 7 scored metro areas based in Wisconsin
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $207.7M
- On clothing, shoes and related services · $2,082 a household
- Spending per listing
- $20.8M
- 33% above the U.S.
- Listings per 10k households
- 1.0
- 23% below the U.S.
- Population, 2025
- 249,876
- +2.7% since 2020
See the dry cleaners around any address in the Appleton metro area
The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,082 per household (in line with the U.S. average), households in the Appleton metro area spend about $207.7M a year on clothing, shoes and related services. That works out to $20.8M per shop, 33% above the U.S. figure of $15.7M. The spending figure covers all clothing, shoes and related services, not only dry cleaners.
The Appleton metro area has 10 dry cleaners on map listings as of September 2026. 2 of them (20%) are chain locations, against 23% across the U.S. That comes to 1.0 for every 10,000 households, 23% below the U.S. rate of 1.3.
Official counts don’t publish a figure for dry cleaning and laundry services in the Appleton metro area, since they leave out counts under 3.
Population estimates put the population change in the Appleton metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The Groundwork market score for dry cleaners in the Appleton metro area is 63 (upper middle), #67 of 272 scored metro areas and #3 of 7 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Appleton metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appleton metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 0.8 | 1.3 |
| Spending per listing | $20.8M | $26.7M | $15.7M |
| Households per official establishment | n/a | 22,138 | 8,177 |
| Official establishment growth, 2019–2023 | n/a | −34.1% | −18.7% |
| Population growth, 2020–2025 | +2.7% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,082 | $2,003 | $2,055 |
| Median household income | $85,825 | $77,485 | $80,734 |
| Groundwork market score | 63 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as dry cleaning and laundry services in the Appleton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Appleton metro area
- Population, 2025 estimate
- 249,876+2.7% since 2020
- Households
- 99,754
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 956 sq. mi.
- People per square mile
- 257
- Median household income
- $85,825+26.9% vs. 2015–2019, before inflation
- Average household income
- $112,747
- Median home value
- $268,900
- Jobs located here
- 130,221
- Daytime population
- 246,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Appleton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.
Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDry cleaners across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for dry cleaners, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Appleton metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 83 | 26 | 0.9 | $25.3M | +4.1% | #6 of 272 |
| 2Green Bay, WI | 80 | 8 | 0.6 | $33.9M | +2.5% | #11 of 272 |
| 3Appleton, WI | 63 | 10 | 1.0 | $20.8M | +2.7% | #67 of 272 |
| 4Racine-Mount Pleasant, WI | 61 | 7 | 0.9 | $22.9M | +0.4% | #81 of 272 |
| 5Oshkosh-Neenah, WI | 60 | 6 | 0.8 | $23.4M | +1.4% | #86 of 272 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 57 | 184 | 1.2 | $18.6M | +2.6% | #106 of 272 |
| 6Milwaukee-Waukesha, WI | 55 | 74 | 1.1 | $18.2M | 0.0% | #118 of 272 |
| 7Wausau, WI | 50 | 6 | 1.0 | $19M | +1.0% | #152 of 272 |
Other business types in the Appleton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry49
- Clothing and shoe stores43
- Laundromats80
- Dry cleaners63
Home services
Real estate
Funeral services
Questions
How many dry cleaners are in the Appleton, WI metro area?
Map listings as of September 2026 show 10 dry cleaners in the Appleton metro area. 2 of them (20%) are chain locations. The listings count dry cleaners. No official count is published for dry cleaning and laundry services in the Appleton metro area: counts under 3 are left out.
How much do households in the Appleton, WI metro area spend on clothing, shoes and related services?
About $207.7M a year, or $2,082 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 10 dry cleaners on map listings, it comes to $20.8M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 99,754 households in the Appleton metro area and national spending patterns by income.
How does the Appleton, WI metro area compare with the U.S. for dry cleaners?
The Appleton metro area has 1.0 dry cleaners per 10,000 households, 23% below the U.S. rate of 1.3. Spending per shop is $20.8M, 33% above the U.S. figure of $15.7M. At the U.S. ratio of dry cleaners to household spending, the Appleton metro area would have about 13, against 10 on map listings.
How fast is the Appleton, WI metro area growing?
Population estimates put the Appleton metro area at 249,876 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 99,754 households. Median household income in the Appleton metro area is $85,825, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Appleton metro area scores 63 for dry cleaners (upper middle), #67 of 272 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Appleton metro area. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dry cleaners · All 56 business types in the Appleton metro area
Screening a site or an acquisition in the Appleton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.